AACSB in collaboration with Amrita School of Business conducted a seminar on ‘Nurturing Research Culture and Faculty Capabilities’ on April 18, 2022 at ASB, Coimbatore. The event was hosted by facilitators Dr. Geoff Perry, Executive Vice President, Global Chief Membership Officer & Managing Director Asia Pacific, AACSB and Ms. Amy Memon, Regional Head South Asia & Accreditation Manager, AACSB. Academicians including deans of various institutions across India participated in the event. The event saw active participation from all the academicians who exchanged insights related to practices that helped nurture research culture in their institutions. The seminar also gave participants an opportunity to look at ASB’s journey toward achieving the gold standard accreditation in business management- AACSB. The seminar was well appreciated by participants who engaged actively in all the interactions.