Amrita School of Business, Coimbatore, conducted a colloquium on the topic ‘You, The Brand’ by Prof. M. K. Chandrasekar, who has worked for leading brands like Castrol, BP, and Glaxo across different segments and geographies, on 21^st October, 2017.

Prof. M. K. Chandrasekar began the session on the topic of making dreams into reality. He elaborated on the curriculum of MBA and explained the mantra of ‘Crossover’ between job and learning. He enlightened the audience on the importance of having a resume and a professional LinkedIn account and the need to keep upgrading them. He explained the idea of marketing which flows through idea, perception, attitude and action.