Living in a world of instant communication through various apps that helps concentrate on the users experience, this puts a lasting impact on the users’ mind.  Keeping this in focus, the importance of procuring knowledge on UI and UX Design becomes even more critical as the first impression lasts long and using UI and UX designing of the application can make or break brand recognition.

The Department of Visual Communication, School of Arts and Sciences, Amrita Vishwa Vidyapeetham, Mysuru Campus, organized a webinar on Trends and Opportunities with UI/UX (User Interface Designs and User Experience) on July 8, 2020. The session was conducted by Mr. Cheriyan Manalel, Lead UX Designer in Apoxeo Solutions, Bengaluru, certified in Design Thinking from NPTEL, IIT Madras and Fundamentals of design from NODE, NID.

The session focused on the following questions:

• What is UI?
• Is it different from UX?
• Which is more important among UI/UX design?
• What are the uses of knowledge about UI/UX?
• Why UI/UX design is significant for business growth?
• How Ul/UX Design Makes Your Mobile App Successful?

Needless to say, this is a great platform for media and IT students in the designing career arena and e-certificate was distributed to all registered participants.