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Suresh Appukuttan

Assistant Professor, Department of Management, School of Business, Amritapuri

Qualification: B. Tech., PGDM
suresh@am.amrita.edu
Ph: 0476 – 2808123
Research Interest: Business Analytics, Data Visualization, Research Methodology, Rural Marketing and Water Resource Sustainability

Bio Publications Courses Offered Experience Professional Affiations Research Collaboration Recognitions
Bio

Over 19 years of industry, academia, and entrepreneurial experience in India and abroad. Held leadership roles including Country Business Operations with Telecom, IT, and Manufacturing Sectors. Set up entrepreneurial ventures in FMCG distribution and precision agriculture.

Currently working as Senior Grade Assistant Professor offering courses in domains of Business Analytics and Marketingwith Amrita School of Business, Amrita Vishwa Vidyapeetham, Amritapuri Campus, Kerala. Also working on projects in natural resource conservation, water resource sustainability and institutions in the area of watershed management.

Academic Highlights

Currently pursuing PhD in Management from Amrita School of Business, Amrita Vishwa Vidyapeetham, Kochi.
Topic : Institutional responses to water security challenges in the context of climate change: A region-wise analysis of watershed management and drought-proofing interventions by state and non-state actors in India
Qualified UGC-NET (Management) in June 2019.

  • 1992-1997 : B.Tech in Agricultural Engineering
    Kelappaji College of Agricultural Engineering & Technology, Tavanur, Kerala, Kerala Agricultural University, Kerala
  • 2002-2004 : PGDM with specialisation in Systems and Marketing
    Amrita Institute of Management, Coimbatore, Amrita Vishwa Vidyapeetham, Tamil Nadu
Publications

Journal Article

Year : 2023

Customer Perception, Expectation, and Experience Toward Services Provided by Public Sector Mutual Funds

Cite this Research Publication : Malavika, R., Suresh, A. (2023). Customer Perception, Expectation, and Experience Toward Services Provided by Public Sector Mutual Funds. In: Zhang, YD., Senjyu, T., So-In, C., Joshi, A. (eds) Smart Trends in Computing and Communications. Lecture Notes in Networks and Systems, vol 396. Springer, Singapore. https://doi.org/10.1007/978-981-16-9967-2_36

Publisher : Springer

Year : 2022

Building climate resilience in Indian Farm households: An analysis of National and State Policies and Initiatives

Cite this Research Publication : Suresh, A., & P.K Viswanathan (2021) Suresh, A. and Viswanathan, P. K. (2022) "Building climate resilience in Indian Farm households: An analysis of National and State Policies and Initiatives," Arab Economic and Business Journal: Vol. 14 : Iss. 1 , Article 7.Available at: https://doi.org/10.38039/2214-4625.1010 submitted to Arab Economics and Business Journal

Publisher : Arab Economic and Business Journal

Year : 2019

A Study on Understanding the Adoption of Water Saving Technology : A Case Study of Drip Irrigation

Cite this Research Publication : Karthikeyan, G. M., & Suresh, A. (2019). A Study on Understanding the Adoption of Water Saving Technology : A Case Study of Drip Irrigation. International Journal of Recent Technology and Engineering (IJRTE), 7(6), 1123–1130

Publisher : IJRTE

Year : 2019

A Study on Customer Satisfaction of Bharat Interface for Money ( BHIM )

Cite this Research Publication : Anjali, R., & Suresh, A. (2019). A Study on Customer Satisfaction of Bharat Interface for Money ( BHIM ). International Journal of Innovative Technology and Exploring Engineering(IJITEE), 8(6), 266–273

Publisher : IJITEE

Year : 2018

Market Research on Buying Behavior of Home Theatres

Cite this Research Publication : P M Krishnajith, & Suresh, A. (2018). Market Research on Buying Behavior of Home Theatres. International Journal of Pure and Applied Mathematics, 118(20), 4555–4562

Publisher : International Journal of Pure and Applied Mathematics

Year : 2018

A Study on Kudumbashree in Kerala

Cite this Research Publication : Kiran, A. M., Jayashree, S., & Suresh, A. (2018). A Study on Kudumbashree in Kerala. International Journal of Pure and Applied Mathematics, 118(20), 4195–4201

Publisher : International Journal of Pure and Applied Mathematics

Year : 2017

Using SERVQUAL to Assess Customer Satisfaction in State Owned IT Parks

Cite this Research Publication : Suresh, A., & Aswathy, S. (2017). Using SERVQUAL to Assess Customer Satisfaction in State Owned IT Parks. International Journal of Applied Business and Economic Research, 15(Special Issue), 233–242

Publisher : International Journal of Applied Business and Economic Research

Year : 2017

Electrical safety awareness among millennials in Chennai , Tamil Nadu

Cite this Research Publication : Amudhan, A Donald, Appukuttan, S. (2017). Electrical safety awareness among millennials in Chennai , Tamil Nadu. 2017 International Conference on Technological Advancements in Power and Energy ( TAP Energy), 1–4

Publisher : IEEE

Conference Paper

Year : 2022

Community Oriented Drought-proofing cum Water Conservation Interventions by Non-State Development Agencies in India: An Exploratory analysis using the IAD Framework

Cite this Research Publication : Suresh, A & Viswanathan P K (2022) Community Oriented Drought-proofing cum Water Conservation Interventions by Non-State Development Agencies in India: An Exploratory analysis using the IAD Framework presented at the 3rd Ostrom Retreat titled as “Resilient Community Irrigation Management in Context of Climate Change and multifunctional Rural-Urban Water Use competition in Asia”Ostrom Center for the Advanced Study in Natural Resources Governance, Asian Institute of Technology Thailand during 24-27 June, 2022

Publisher : 3rd Ostrom Retreat titled as “Resilient Community Irrigation Management in Context of Climate Change and multifunctional Rural-Urban Water Use competition in Asia

Year : 2022

Study on Energy Consumption Behavior of Various Category of Consumers under an Electrical Circle in the state of Kerala

Cite this Research Publication : S Sree Nandhu, V Greeshma and A Suresh (2022) Study on Energy Consumption Behavior of Various Category of Consumers under an Electrical Circle in the state of Kerala presented at International Conference on Maintenance and Intelligent Asset Management (ICMIAM 2022) at Institute of Rural Management Anand (IRMA) Gujarat, on 12,13 and 14th December 2022

Publisher : International Conference on Maintenance and Intelligent Asset Management

Year : 2018

B2B E-marketing Strategies of Inc. 5000 Evidences from India and USA

Cite this Research Publication : Vinodkumar, Pooja, and A, Suresh (2018). “B2B E-marketing Strategies of Inc. 5000 Evidences from India and USApresented at IEEE International Conference on Computational Intelligence and Computing Research (ICCIC) 14-16 December 2017 held at Tamil nadu College of Engineering Coimbatore, India

Publisher : IEEE International Conference on Computational Intelligence and Computing Research (ICCIC)

Year : 2017

Water scarcity, farmer’s perceptions and water management practices in Tamil Nadu from a Behavioural Economics Standpoint

Cite this Research Publication : Suresh, A(2017) “Water scarcity, farmer’s perceptions and water management practices in Tamil Nadu from a Behavioural Economics Standpoint” presented at SANDEE (South Asian Network for Development and Environmental Economics) 34 th Biannual Research and Training Workshop, Katmandu, Nepal during 13-14 December 2017

Publisher : SANDEE

Book Chapter

Year : 2024

Agribusiness opportunities in farm mechanization

Cite this Research Publication : Suma Nair, Suresh A., and Ayisha Mangat, " Agribusiness opportunities in farm mechanization," chapter published in E Book titled “Competency of Extension Personnel for Mentoring Agripreneurs” published jointly by Central Training Institute (CTI) Directorate of Extension Kerala Agricultural University, Thrissur & National Institute of Agricultural Extension Management (MANAGE), Hyderabad, India Edited by Darsana S, S Helen, Mridula N, Shahaji Phand and Sushirekha Das (2024) Pages 18, eBook ISBN: 978-81-19663-39-2

Publisher : Central Training Institute (CTI) Directorate of Extension Kerala Agricultural University

Year : 2022

Gender Friendly Tools and Equipments in Farm Mechanization

Cite this Research Publication : Suma Nair, Suresh A., and Ayisha Mangat, "Gender Friendly Tools and Equipments in Farm Mechanization," in the Engendering Agricultural Development, Dimensions and Strategies, Edited by Binoo P Bonny, K P Sudheer, Smitha S., 1st Edition, 2022, CRC Press, Pages 18, eBook ISBN 9781003350002.

Publisher : Taylor & Francis

Courses Offered

Business Analytics

  • Data Visualization and Management
  • Marketing Analytics
  • Introduction to Business Analytics

Data Science

  • Quantitative Methods in Management
  • Operations Research
  • Business Research Methods

Marketing

  • Digital and Social Media Marketing
  • Integrated Marketing Communications
  • Rural Marketing
  • Experiential Marketing

Information Technology

  • Management Information Systems
  • Fundamentals of Information Technology and Excel/Java Programming
Experience

Administrative Experience in Academia

Shouldered the following administrative responsibilities in addition to teaching.

  • Head – Student Affairs Committee
  • Head (Faculty) – Training and Placement.
  • Core Member – Admissions, Alumni and Corporate Relations Committees
  • Department Coordinator – NAAC Accreditation

Industry Experience

  • 14 years of Sales and Marketing experience with Telecom, IT and Manufacturing Sectors.
  • Experienced in setting up operations for telecom distribution at state as well as national levels in India and Oman
  • Proficient in Profit Centre Management, managing Key Accounts (Enterprise, Corporate and SME Sectors), Retail trade and Distribution Networks.

Industry Experience – Summary

Sl No Company Location Position/Role Period
1 Recharge Oman L L C ( Distributor of Ooredoo Oman) Muscat, Oman General Manager – Country Operations February 2015 to October 2015
2 Sistema Shyam Teleservices Ltd (MTS) Kerala, India Zonal Sales Head February 2012 to June 2012
3 Behzad IT Solutions Doha, Qatar Head – Sales and Operations October 2011 to January 2012
4 Bharti Airtel Ltd Kerala, India Head – Post-paid Kerala Circle January 2008 to August 2011
5 Reliance Communication Kerala, India Cluster Retail Lead January 2006 to January 2008
6 Bharti Airtel Ltd Kerala, India Channel Manager-Postpaid March 2004 to January 2006
7 Honda Siel Power Products Ltd (HSPPL) South India Senior Officer- Sales June 1997 to August 2000

Project Consultancy

  • Consultant for Society for Transfer of Agricultural & Rural Technology (START) Thrissur Kerala from January 2001 to June 2002.
  • Offered consultancy in projects related to natural resource management, water supply and sanitation, social forestry, education and micro enterprise.

Entrepreneurial Experience

  • Partnered with MNC’s in India like Perfetti Vanmalle Pvt Ltd, PepsiCo, Ferrero India Pvt Ltd to establish their distribution network in Kerala.
  • Associated with Jain Irrigation Systems for turnkey projects on precision agriculture in Kerala. Designed and set up poly houses, drip irrigation systems and sprinkler irrigation systems for many government and private organizations in Kerala

Teaching Experience

Full Time

Institution Period Designation
Amrita School of Business, Amrita Vishwa Vidyapeetham, Amritapuri, Kerala May 2016 till date Assistant Professor (Senior Grade)
Department of Management, Amrita Vishwa Vidyapeetham, Amritapuri, Kerala May 2014 to Jan 2015 Faculty Associate
DC School of Management and Technology Vagamon, Kerala Nov 2013 to Apr 2014 Assistant Professor

Part Time

Institution Period
Department of Management, Amrita Vishwa Vidyapeetham, Amritapuri, Kerala June 2012 to January 2013
Department of Management, Amrita Vishwa Vidyapeetham, Kochi, Kerala June 2012 to September 2012
Department of Management, Amrita Vishwa Vidyapeetham, Amritapuri, Kerala January 2016 to March 2016
Software/Packages Used for Teaching
  • Tableau
  • SPSS
  • R and MS Excel for Analytics
Professional Affiations

Faculty Development Programmes

  • Presented a lecture on “Introduction to Business Analytics and Data Visualization” for faculty members of TKM Institute of Management on Aug 2020.
  • Presented a session on “AI in Agriculture” at Faculty Development Programme on “Modern Trends in Agro-Informatics”, sponsored by TEQIP-III organised by Division of Information Technology, School of Engineering, CUSAT in association with THDC Institute of Hydropower Engineering and Technology, Tehri, Uttarakhand on 26th and 27th August 2020.

Memberships of Professional Bodies

  • Lifetime member – Indian Society of Agricultural Engineers (ISAE)
  • Lifetime member – Indian Society for Ecological Economics (INSEE)
  • Member – South Asian Network for Development and Environmental Economics (SANDEE)

Short-Term Courses/Conferences/Seminars/Workshops Attended

  • Attended DST Sponsored 21 Days’ course on “Geospatial Technologies” conducted by Department of Architecture, National Institute of Technology Calicut from 10th to 30th June 2019.
  • National level Faculty Development Programme on “Demystifying Machine Learning” DML2018, held during Dec 10-15, 2018 at Department of Computer Science and Engineering, Amrita Vishwa Vidyapeetham.
  • 3rd National Workshop on Applied Data Science and Business Analytics with Python & R organized by School of Management Studies, National Institute of Technology, Calicut from November 21-25, 2018.
  • Faculty Development Program on Building Curriculum for Data Science & Business Analytics conducted by Amrita School of Business Coimbatore in collaboration with SAS Institute from October 9 – 11, 2018.
  • 34th Biannual Research and Training Workshop at Kathmandu, Nepal organized by South Asian Network for Development and Environmental Economics from December 13-14, 2017 and presented a research proposal on Farmer perceptions and responses to water scarcity from a behavioural economics perspective: A study in Tamil Nadu.
  • Short term training programme on Applied economic tools and techniques for managing environmental resources from 3rd to 5th October 2016 at TERi University, New Delhi.
  • FDP on Panel Data and Time Series Econometrics organized by Amrita School of Business Coimbatore in collaboration with TIES (The Indian Econometric Society) from January 6th to 8th

Keynote Address

  • Application of Internet of Things and AI in Agriculture at Kottayam organized by Pala Management Association on January 5, 2019 for business entrepreneurs.
  • Sales and Distribution Strategies at Research Workshop on Marketing: Towards Development of a New Marketing Theory, held at Indus Business Academy, Bangalore on 17th March 2018.
Research Collaboration

International Research Collaboration

  • Research Associate with a joint research project with RMIT University, Australia on a project titled ‘How do Households cope with Climate Change: Evidence from India’ till September 2018.

Research Collaboration in India

  • Coinvestigator for a research project regarding Assessment of Drought Proofing cum Water Conservation Interventions for World Visionin India.
Recognitions

Trainings and Professional Recognitions

  • Certified Agri – entrepreneur trained under NABARD scheme for Agri Clinics and Agri Business Centres (ACABC) from MANAGE Hyderabad.
  • Undergone Industry oriented Training in Software Engineering from College of Engineering, Trivandrum from Sep 2000 to Jan 2001

Training

  • Lead trainer for Mockman Skillsin the area of Business Analytics and Data Visualization
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