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Dr. Sujith T.S.

Faculty Associate, Department of Commerce & Management, School of Arts, Humanities & Commerce, Kochi

Qualification: MBA, MCom, NET-JRF, Ph.D
sujithts@kh.amrita.edu
Research Interest: Marketing, Finance and Human Resource Management

Bio

Dr. Sujith.T.S currently serves as Faculty Associate at the Department of Commerce and Management, School of Arts, Humanities and Commerce, Amrita Vishwa Vidyapeetham, Kochi.

Dr. Sujith.T.S received his Ph. D. in Marketing from Bharathiar University, Coimbatore, Tamil Nadu. He has done his Masters in Commerce (M. Com.) from University of Calicut and Master of Business Administration (Marketing) from Bharathiar University, Coimbatore. He has 7 years of experience in teaching, 4 years in research. He is the academic editor and reviewer of various national and international journals. He has published more than 20 research papers in various National and International, journals with high impact factor including Web of Science & Scopus. He has written 15 chapters in various national and international edited books. He has Presented more than 42 research papers in numerous International and National Seminars/conferences. He attended various National and International Research methodology workshops and FDPs. He has given invited talks in the area of Project preparation, Co-operation and Research Methodology. His interested subjects are Accounting, Management Accounting, Cost Accounting, Financial Management, Quantitative technique, Entrepreneurship, Marketing, Co-operation and Income Tax.

Qualifications – M. Com. (Finance), MBA (Marketing), NET-JRF

Experience – 7 Years of experience in teaching and 4 Years in Research.Published Papers refereed International Journals.

Publications

Journal Article

Year : 2023

Performance Analysis of Khadi and Village Industries of MSME Sector

Cite this Research Publication : Shallini .V , Sujith .T .S & M. Sumathy (2023). Performance Analysis of Khadi and Village Industries of MSME Sector, Financial Technology and Business in the Era of Industry 4.0 (ISBN: 978-93-95214-17-9).

Year : 2023

Role of Self-Help Groups (SHGs) in empowerment of rural women with special reference to Kerala state

Cite this Research Publication : Sujith .T .S, M. Sumathy & Akshaya .S. Das (2023). Role of Self-Help Groups (SHGs) in empowerment of rural women with special reference to Kerala state, Financial Technology and Business in the Era of Industry 4.0 (ISBN: 978-93-95214-17-9).

Year : 2023

Factors Influencing the Adoption of Electric Vehicles: A Study with Special Reference to Kerala

Cite this Research Publication : Abhishek Raj, Gouri Anand & Sujith.T.S. (2023) Factors Influencing the Adoption of Electric Vehicles: A Study with Special Reference to Kerala, European Chemical Bulletin, Vol 12(Special Issue 6), (2023), 5165-5183.

Year : 2023

Citizens’ Attitudes and Perceptions for Augmenting E-Governance Practices

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2023). Citizens' Attitudes and Perceptions for Augmenting E-Governance Practices. In Leadership and Governance for Sustainability (pp. 284-298). IGI Global.

Publisher : IGI Global

Year : 2022

Factors That Influencing Domestic Tourist Satisfaction: A Study With Special Reference To Wayanad Tourism

Cite this Research Publication : Sujith.T.S & M.Sumathy (2022). Factors That Influencing Domestic Tourist Satisfaction: A Study With Special Reference To Wayanad Tourism ,Rethinking Tourism(ISBN: 978-93-5768-092-9).

Year : 2022

Analysis of Nifty 100 ESG Index and Nifty 100 Enhanced ESG Index

Cite this Research Publication : J.Sneha Jayalakshmi, Dr.M.Sumathy, & Sujith.T.S (2022). Analysis of Nifty 100 ESG Index and Nifty 100 Enhanced ESG Index, Technology and Commerce: Prospects and Challenges (ISBN: 978-93-91286-50-7).

Year : 2022

Attitude towards Entrepreneurship among B. Com Students in Thrissur District

Cite this Research Publication : P. Shaneeb, Dr. M. Sumathy, T.S. Sujith, K.Mohammed Nabeel, Sneha Jayalakshmi (2022). Attitude towards Entrepreneurship among B. Com Students in Thrissur District, Challenges and Problems Faced by Women Entrepreneur in Indian Society after Covid-19 Pandemic (ISBN: 978-93-5701-450-2).

Year : 2022

Block chain 3.0 – Applications and Challenges in Education

Cite this Research Publication : Mohammed Nabeel. K, Dr. M. Sumathy, Sujith.T.S, Sneha Jayalakshmi.J (2022). Block chain 3.0 – Applications and Challenges in Education, NEP- Structural Changes on 21st Century Education (ISBN: 978-93-5680-107-3).

Year : 2022

Effectiveness of Online Classes: A Study on Indian Higher Educational Institutions

Cite this Research Publication : Sujith.T.S, Dr.M.Sumathy & Jisha T P (2022). Effectiveness of Online Classes: A Study on Indian Higher Educational Institutions, NEP- Structural Changes on 21st Century Education (ISBN: 978-93-5680-107-3).

Year : 2022

The Mediating Role of Customer Satisfaction on Brand Loyalty in Relation to Service Quality and Price Among Telecommunication Companies

Cite this Research Publication : Sujith.T.S & M.Sumathy (2022). The Mediating Role of Customer Satisfaction on Brand Loyalty in Relation to Service Quality and Price Among Telecommunication Companies, Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing, IGI Global. (ISBN13: 9781668458976).

Publisher : IGI Global

Year : 2022

Future of Over the Top (OTT) Media Streaming Platforms

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2022). Future of Over the Top (OTT) Media Streaming Platforms, International Journal of Management Science & Review, 1(1), pp 1-11

Year : 2022

Sustainability of over the top (OTT) video platforms in india: Examining the TAM model on the adoption of OTT video streaming platform among millennial consumers

Cite this Research Publication : Sujith, T. S., & Sumathy, Shaneeb,P., & Mohammed Nabeel.k, (2022). Sustainability of over the top (OTT) video platforms in india: Examining the TAM model on the adoption of OTT video streaming platform among millennial consumers. International Journal of Biology, Pharmacy and Allied Sciences, 11 (1), 628-640

Year : 2022

Does the Co-operatives Helps the Rural Development in India

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2022). Does the Co-operatives Helps the Rural Development in India. Technoarete Transactions on Advances in Social Sciences and Humanities, 2(1), 11-15.

Year : 2022

Does Intellectual Capital effect Corporate Performance: A Study on Pharmaceutical Companies in India

Cite this Research Publication : Shaneeb.P ,M.Sumathy, Mohammed Nabeel.k, & Sujith T.S (2022) Does Intellectual Capital effect Corporate Performance: A Study on Pharmaceutical Companies in India. Mathematical Statistician and Engineering Applications. Vol. 71 No. 4.

Year : 2022

Influence of Demographic Factors on Satisfaction of OTT Video Streaming Platform Users in Kerala

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2022). Influence of Demographic Factors on Satisfaction of OTT Video Streaming Platform Users in Kerala. South Asian Journal of Socio-Political Studies (Vol. XXXIII (1)).

Year : 2022

Operational and Financial Performance of ESAF Small Finance Bank

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2022). Operational and Financial Performance of ESAF Small Finance Bank. Invertis Journal of Management, Vol. 14, No. 1, pp- 6-12.

Year : 2022

Application of Technology Acceptance Model (TAM) on Adoption of Food Delivering Applications (Apps.) among University students in Tamil Nadu

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2022). Application of Technology Acceptance Model (TAM) on Adoption of Food Delivering Applications (Apps.) among University students in Tamil Nadu. RVIM Journal of Management Research. Vol. 14, Issue 1, pp 22-25.

Year : 2022

Technical and Scale Efficiencies in Primary Agricultural Credit Societies (PACS) in Kerala

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2022). Technical and Scale Efficiencies in Primary Agricultural Credit Societies (PACS) in Kerala. International Journal of Advanced Research in Science, Communication and Technology, 476-483.

Year : 2021

Forensic Accounting: A Conceptual Study In Indian Context

Cite this Research Publication : Sujith.T.S & Julie.C.D (2021). Forensic accounting: A Conceptual Study of Indian Context, Impact of Covid-19 Pandemic on Organizations, Society and Individuals (I S B N: 978- 93- 5 4 9 3 - 048- 5).

Year : 2021

Preference and Satisfaction of Parents about Educational Mobile Applications in Covid-19 Pandemic

Cite this Research Publication : Sujith.T.S & M.Sumathy (2021). Preference and Satisfaction of Parents about Educational Mobile Applications in Covid-19 Pandemic, The New Horizon & Emerging Challenges in Post Covid-19 Business Scenario (I S B N: 9 7 8 - 93- 5 4 7 3 - 1 4 3 – 3).

Year : 2021

Adoption of OTT Apps among College Students during Lockdown: An Empirical Study in Kerala

Cite this Research Publication : Sujith.T.S & M.Sumathy (2021). Adoption of OTT Apps among College Students during Lockdown: An Empirical Study in Kerala, Environmental Sustainability Business and Modern Business Practices (I S B N: 978 – 81 - 9527 21 - 2 – 9).

Year : 2021

An empirical study on the growth of over the top (OTT) media platform in India

Cite this Research Publication : Sujith.T.S & M.Sumathy (2021). An empirical study on the growth of over the top (OTT) media platform in India, Emerging Trends in Finance, Marketing and Human Resource Management (ISBN : 978-81-948555-2-1)

Year : 2021

User Perception and Satisfaction of OTT Media Platform in Kerala

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2021). User Perception and Satisfaction of OTT Media Platform in Kerala, VEI International Journal of Social Sciences, 7(12), 128-134.

Year : 2021

User Perception Towards OTT Video Streaming Platforms in Kerala (With Special Reference to Thrissur)

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2021). User Perception Towards OTT Video Streaming Platforms in Kerala (With Special Reference to Thrissur), Analytical Commerce and Economics 2(4), 27-32.

Year : 2021

Over The Top (OTT) Platforms In India: Issues And Challenges – An Empirical Study

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2021). Over The Top (OTT) Platforms In India: Issues And Challenges - An Empirical Study, Journal of Research & Development,11(11), 77-78.

Year : 2021

Millennial Satisfaction on Amazon Prime Video Platform With Special Reference To Thrissur District

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2021). Millennial Satisfaction on Amazon Prime Video Platform With Special Reference To Thrissur District, Vidyabharati International Interdisciplinary Research Journal (Special Issue) 3153- 3157.

Year : 2019

Women Empowerment through Women Entrepreneurship

Cite this Research Publication : Sujith.T.S & M.Sumathy (2019). Women Empowerment through Women Entrepreneurship, The Emerging Role of Women in India (ISBN: 978-81-938863-6-6)

Year : 2019

How Mobile and Internet Banking Service Experience of Canara Bank influence the Youngsters of Thrissur District

Cite this Research Publication : Sujith T.S., & Mohammed Nabeel K. (2019). How Mobile and Internet Banking Service Experience of Canara Bank influence the Youngsters of Thrissur District. International Journal Of Research And Analytical Reviews, 6(2), 792-799.

Year : 2019

Customer Perception Towards Mobile – Wallets Among Youth with Special Reference to Thrissur City

Cite this Research Publication : Sujith T.S., M. Sumathy & Anisha T. (2019). Customer Perception Towards Mobile – Wallets Among Youth with Special Reference to Thrissur City, International Journal of Scientific & Engineering Research, 10(3), 148-154.

Year : 2019

Customer or Member Satisfaction of Primary Agriculture Credit Societies in Kerala

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2019). Customer or Member Satisfaction of Primary Agriculture Credit Societies in Kerala, International Journal of Scientific & Technology Research, 8(12), 2665-2670.

Year : 2019

Antecedents Of Customer Or Member Loyalty In Primary Agricultural Credit Societies In Kerala

Cite this Research Publication : Sujith T.S & Julie C.D (2019). Antecedents Of Customer Or Member Loyalty In Primary Agricultural Credit Societies In Kerala , Our Heritage, 68(21), 224-231.

Year : 2018

Indian Banking Industry in 2018

Cite this Research Publication : Sujith.T.S & M.Sumathy (2019). Indian Banking Industry in 2018, Service sector in India: Issues Challenges and Opportunities (ISBN : 978-93-86088-50-5).

Year : 2018

A Comparative Study on Perception of Customers Towards Service Quality of CANARA and ICICI Bank Quality of CANARA and ICICI Bank

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2018).A Comparative Study on Perception of Customers Towards Service Quality of CANARA and ICICI Bank Quality of CANARA and ICICI Bank. Research Review: International Journal of Multidisciplinary, Special issue, 187-190.

Year : 2018

Effect of Brand on Customer Loyalty among SBI Banking Customers

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2018). Effect of Brand on Customer Loyalty among SBI Banking Customers. International Journal of Scientific Engineering and Research, 6(9), 52-55.

Year : 2018

Environmental Accounting: A conceptual Study

Cite this Research Publication : Sujith T.S., & Julie C.D. (2018). Environmental Accounting: A conceptual Study. International Journal of Applied Research, 4(12), 147-149.

Publisher : Environmental Accounting: A conceptual Study

Year : 2017

Determinants of consumer’s Perceived risk on online shopping

Cite this Research Publication : Sujith, T.S., (2017). Determinants of consumer’s Perceived risk on online shopping. The Investigator, 3(1), 24-32.

Year : 2017

Awarness of Green Marketing and Its Influence on Buying Behaviour of Consumers in Kerala

Cite this Research Publication : Sujith, T.S., (2017).Awareness of Green Marketing and its influence on buying behaviour of consumers in Kerala. International Journal of Scientific Research and Management, 5(7), 6156-6164.

Year : 2017

A study on economic benefits of Goods and Services Tax on Indian Tax Scenario

Cite this Research Publication : Sujith, T.S., (2017).A study on economic benefits of GST on Indian tax scenario. International Journal of Current Research in Multidisciplinary, 2(7), 10-13.

Year : 2017

Opportunities and Challenges of E- Payment System in India

Cite this Research Publication : Sujith T.S., & Julie C.D. (2017). Opportunities and Challenges of E-Payment System in India. International Journal of Scientific Research and Management, 5(9), 6935-6943.

Year : 2017

Tourism in India: Opportunities and Challenges

Cite this Research Publication : Sujith T.S., & & Jisha M.K. (2017). Tourism in India: Opportunities and Challenges. Imperial Journal of Interdisciplinary Research, 3(10), 201-204.

Book

Year : 2023

The Mediating Role of Customer Satisfaction on Brand Loyalty in Relation to Service Quality and Price Among Telecommunication Companies

Cite this Research Publication : Sujith, T. S., & Sumathy, M. (2023). The Mediating Role of Customer Satisfaction on Brand Loyalty in Relation to Service Quality and Price Among Telecommunication Companies. In Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (pp. 86-98). IGI Global.

Publisher : IGI Global

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