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Dr. Sahyaja Chilamakurthi

Assistant Professor, Department of Business, School of Business, Amrita Vishwa Vidyapeetham, Amaravati

Qualification: B. Tech., MBA, Ph.D
c_sahyaja@av.amrita.edu
Curriculum Vitae
Orcid Profile
Scopus Author ID
Research Interest: HR and Analytics

Bio

Dr. Sahyaja Chilamakurthi  currently serves as Assistant Professor at the Department of Business , School of Business, Amrita Vishwa Vidyapeetham, Amaravati campus.

Publications

Journal Article

Year : 2024

Factors influencing the ambidextrous leadership: A study on IT sector in India

Cite this Research Publication : Ch. Sahyaja & S. Sekhara Rao, Factors influencing the ambidextrous leadership: A study on IT sector in India, Journal of Statistics and Management Systems,2020.

Year : 2024

A Python-powered Investigation of Ambidextrous Leadership: Its Mediation Role between Firm Performance and Organizational Innovation

Cite this Research Publication : Dr. Ch. Sahyaja, Dr. Sravani Maddala, Dr. P. Akthar, Dr. Venkateswarlu Chandu, Dr. Elia Thagaram, Dr P. Suresh, Dr. K. Lakshmi Pavani, Dr. K. Pradeep Reddy,"A Python-powered Investigation of Ambidextrous Leadership: Its Mediation Role between Firm Performance and Organizational Innovation", Educational Administration: Theory and Practice,2024.

Year : 2023

Federated Deep Learning Architecture for Technical Analysis of the Standard Souq Using Optimization Technique

Cite this Research Publication : Chandu V, Thagaram E, Srilakshmi S, Sahyaja C, Akthar P, Goli G, & Rao C. V. R. K., ,Federated Deep Learning Architecture for Technical Analysis of the Standard Souq Using Optimization Technique. International Journal of Intelligent Systems and Applications in Engineering, 2023.

Year : 2023

Consumers perception on green marketing towards eco-friendly fast moving consumer goods

Cite this Research Publication : Reddy KP, Chandu V, Srilakshmi S, Thagaram E, Sahyaja Ch, Osei B. Consumers perception on green marketing towards eco-friendly fast moving consumer goods. International Journal of Engineering Business Management. 2023.

Year : 2023

Predicting Cardiac Arrest using a Multi-Layer Perceptron Classifier in Python

Cite this Research Publication : Sahyaja C, Maddala S, Thyagaraju M, Pragnashree M, Chandu V, Reddy K. P, & Naidu G. R., “Predicting Cardiac Arrest using a Multi-Layer Perceptron Classifier in Python”, International Journal of Intelligent Systems and Applications in Engineering, 2023.

Year : 2022

A Study On Effect Of Branding On Consumer Buying Behaviour Towards Allen Solly Using Power Bi

Cite this Research Publication : Dr. Ch. Sahyaja, B. Uditha Reddy, Praveen Thatipalli .“A Study On Effect Of Branding On Consumer Buying Behaviour Towards Allen Solly Using Power Bi”. RB Journal Of Lib & Information Science Issn: 0972-2750 (Ugc Care Group I Listed Journal) Vol-12 Issue-07 ,no.01: 2022.

Year : 2022

A Study On Consumer Buying Behaviour On Hair Oils Using R

Cite this Research Publication : Dr. Ch. Sahyaja, Dr. Shifaly, B. Uditha Reddy .“ A Study On Consumer Buying Behaviour On Hair Oils Using R” .RB Journal Of Lib & Information Science Issn: 0972-2750 (Ugc Care Group I Listed Journal) Vol-12 Issue-06,no.01: 2022.

Year : 2022

A Study On Exploratory Data Analysis On Getcab Using Python

Cite this Research Publication : Dr. Ch. Sahyaja, Mr B.s.rajath , Lalith Priyan V. “A Study On Exploratory Data Analysis On Getcab Using Python” ,RB Journal Of Lib & Information Science Issn: 0972-2750 (Ugc Care Group I Listed Journal) Vol-12 Issue-07 No.01: 2022.

Year : 2022

A Study On Role And Impact Of The Packaging Effect On Consumer Buying Behaviour Towards Nestle Using Power Bi

Cite this Research Publication : Dr. Ch. Sahyaja, Chukka Badrinath, Anem Chaitanya. “ A Study On Role And Impact Of The Packaging Effect On Consumer Buying Behaviour Towards Nestle Using Power Bi”. Rb Journal Of Lib & Information Science Issn: 0972-2750 (Ugc Care Group Journal) Vol-12 Issue-06 No.01: 2022.

Year : 2022

A Study On Customer Preference On Buying Mobile Phones Using Powerbi

Cite this Research Publication : Dr. Ch. Sahyaja, Dr. K. Pradeep Reddy, Lalith Priyan V. “A Study On Customer Preference On Buying Mobile Phones Using Powerbi” Sambodhi Issn: 2249-6661 (Ugc Care Journal) 2022.

Year : 2022

A Study On Sales Forecasting Of Reliance Retail Stores Using Python

Cite this Research Publication : Dr. Ch. Sahyaja, Dr. Shifaly , Praveen Thatipally “A Study On Sales Forecasting Of Reliance Retail Stores Using Python” Education And Society Issn: 2278-6864 (Ugc Care Journal) Vol-46, Issue-3, No.-01, 2022.

Year : 2022

A Study On Customer Buying Behaviour On Using Online Food Services Before And After Covid19

Cite this Research Publication : Dr. Ch. Sahyaja, Syed Mohammed Moosa Raza “A Study On Customer Buying Behaviour On Using Online Food Services Before And After Covid19” Published In Anvesak,2022 .

Year : 2022

A Study On Impact Of Online Shopping On Consumer Buying Behaviour Among Different Categories Using Python

Cite this Research Publication : Dr. Ch. Sahyaja, Lalith Priyan V.” A Study On Impact Of Online Shopping On Consumer Buying Behaviour Among Different Categories Using Python”. Madhya Bharti, 2022.

Year : 2022

A Study On Customer Perception Towards Amazon And Flipkart Using Power Bi

Cite this Research Publication : Dr. Ch. Sahyaja, Lalith Priyan V. “A Study On Customer Perception Towards Amazon And Flipkart Using Power Bi”. Shodha Prabha (Ugc Care Journal),2022.

Year : 2022

A Study On Consumer Buying Preferences Towards Bath Soaps Using Power Bi

Cite this Research Publication : Dr. Sahyaja Chilamakurthi, Lalith Priyan V. ” A Study On Consumer Buying Preferences Towards Bath Soaps Using Power Bi”, Journal Of Management and Entrepreneurship, 2022.

Year : 2019

Impact of Ambidextrous Leadership on Firm Performance: A Study on IT Sector in Hyderabad India

Cite this Research Publication : Ch. Sahyaja and Dr. K.S.Sekhara Rao, Impact of Ambidextrous Leadership on Firm Performance: A Study on IT Sector in Hyderabad India, SCOPUS Indexed namely Indian journal of public health and research development (IJPHRD), Vol. 10, Issue 1, Jan 2019

Year : 2018

A Study on Marketing Strategies using social media in Face book, YouTube, Pinterest

Cite this Research Publication : Ch. Sahyaja and Dr. K.S.Sekhara Rao. A Study on Marketing Strategies using social media in Face book, YouTube, Pinterest, International Journal of Engineering & Technology, 7 (2.20),2018.

Year : 2018

Role of leadership in cultural diversity management-with reference to IT sector in south India

Cite this Research Publication : Ch. Sahyaja and Dr. K.S.Sekhara Rao, Role of leadership in cultural diversity management-with reference to IT sector in south India, Journal of advanced research in dynamical and control system, 2018.

Year : 2018

New leadership in the digital era: A conceptual study on emotional dimensions in relation with intellectual dimensions

Cite this Research Publication : Ch. Sahyaja and Dr. K.S.Sekhara Rao. New leadership in the digital era: A conceptual study on emotional dimensions in relation with intellectual dimensions, International Journal of Civil Engineering and Technology (IJCIET), Volume 9, Issue 1, January 2018.

Year : 2018

Role of leadership in strategic talent management: A Study in Tech Mahindra

Cite this Research Publication : Ch. Sahyaja and Dr. K.S.Sekhara Rao, Role of leadership in strategic talent management: A Study in Tech Mahindra, International Journal of Civil Engineering and Technology (IJCIET) ,Volume 9, Issue 2, February 2018, pp. 247–254, Article ID: IJCIET_09_02_024, ISSN Print: 0976-6308 and ISSN Online: 0976-6316, IAEME Publication SCOPUS Indexed.

Year : 2018

Role of leadership on employee retention: A study on corporate hospitals

Cite this Research Publication : Ch. Sahyaja and Dr. K.S.Sekhara Rao, Role of leadership on employee retention: A study on corporate hospitals, International Journal of Mechanical Engineering and Technology (IJMET), Volume 9, Issue 2, February 2018, pp. 161–172 Article ID: IJMET_09_02_016 ISSN Print: 0976-6340 and ISSN Online: 0976-6359 IAEME Publication SCOPUS Indexed.

Year : 2018

Role of effective leadership on performance management system: A study in banking sector in Krishna District

Cite this Research Publication : Ch. Sahyaja and Dr. K.S.Sekhara Rao, Role of effective leadership on performance management system: A study in banking sector in Krishna District, International Journal of Civil Engineering and Technology (IJCIET), Volume 9, Issue 4, April 2018, pp. 308–319, Article ID: IJCIET_09_04_034, ISSN Print: 0976-6308 and ISSN Online: 0976-6316, SCOPUS Indexed.

Year : 2018

Role of lean manufacturing leadership on technology transfer in India: A facet of manufacturing industries with reference to Guntur district Andhra Pradesh

Cite this Research Publication : Ch. Sahyaja and Dr. K.S.Sekhara Rao, Role of lean manufacturing leadership on technology transfer in India: A facet of manufacturing industries with reference to Guntur district Andhra Pradesh, International Journal of Mechanical and Production Engineering Research and Development (IJMPERD), ISSN (P): 2249-6890; ISSN (E): 2249-8001 Vol. 8, Issue 3, Jun 2018, 257-266 SCOPUS Indexed.

Year : 2018

Role of leadership styles in quality of work life: A study on education sector

Cite this Research Publication : Ch. Sahyaja and Dr. K.S.Sekhara Rao, Role of leadership styles in quality of work life: A study on education sector, International Journal of Mechanical Engineering and Technology (IJMET), 2018.

Year : 2018

Fundamental analysis: A study on select steel companies in India

Cite this Research Publication : Dr. Sahyaja Chilamakurthi and Dr. K.S.Sekhara Rao, Fundamental analysis: A study on select steel companies in India, International Journal of Pure and Applied Mathematics, 2018.

Year : 2018

The role of information and communication technology (ICT) in financial inclusion

Cite this Research Publication : Dr. Sahyaja Chilamakurthi, Dr.K.S.Sekhara Rao., “The role of information and communication technology (ICT) in financial inclusion”. In Journal of management, 2018.

Year : 2018

Kisan Credit Card Scheme – A Study in Indian Banks

Cite this Research Publication : Dr. Sahyaja Chilamakurthi ,Dr.K.S.Sekhara Rao. “Kisan Credit Card Scheme - A Study in Indian Banks”. Research Journal of Social Science and Management (RJSSM). 2018.

Year : 2018

Role of Brand Leadership on Brand Management Practices-A study at Hero Motocorp

Cite this Research Publication : Dr. Sahyaja Chilamakurthi , Dr. K.S.Sekhara Rao. “Role of Brand Leadership on Brand Management Practices - A study at Hero Motocorp”. JMGT Journal on Management (I-Manager) Free Journal, 2018.

Year : 2018

The role of financial inclusion in the development of economy – with reference to banking sector

Cite this Research Publication : Dr. Sahyaja Chilamakurthi, Dr. K.S.Sekhara Rao, and P.Akhil (2018). The role of financial inclusion in the development of economy – with reference to banking sector. International journal of business, management and allied sciences (IJBMAS). Vol.5.Issue.1.2018.

Year : 2018

Performance of Indian NSE stock market – A study on pre and post implementation of dear monetization from November 1st 2015 to November 1st 2017

Cite this Research Publication : Dr. Sahyaja Chilamakurthi and Dr. K.S.Sekhara Rao . “Performance of Indian NSE stock market –A study on pre and post implementation of dear monetization from November 1st 2015 to November 1st 2017”. International Journal of Business Management and allied sciences (IJBMAS).

Year : 2017

The role of women in information technology profession – A conceptual analysis

Cite this Research Publication : Dr. Sahyaja Chilamakurthi and K.S. Sekhara Rao. “The role of women in information technology profession-A conceptual analysis” .International Journal of Marketing & Financial Management,2017.

Conference Proceedings

Year : 2023

Contemporary Issues in ESG

Cite this Research Publication : Dr. Sahyaja Chilamakurthi, "Contemporary Issues in ESG ", souvenir in International conference, paramount publishing, ISBN Number:978-81-970285-2-6.,2023.

Book Chapter

Year : 2024

Exploring the impact on Diversity, Equity and Inclusion in the workplace in the IT Sector-A Human Consciousness Approach

Cite this Research Publication : Ch. Sahyaja, Ch Shankar, “Exploring the impact on Diversity, Equity and Inclusion in the workplace in the IT Sector-A Human Consciousness Approach”,Routledge Publishing by Taylor and Francis 2024.

Publisher : Taylor and Francis

Year : 2017

Major issues of rural and balanced development in India

Cite this Research Publication : Ch. Sahyaja and Subhash Dhone. “Major issues of rural and balanced development in India”, Dnyanganga Management Journal, Zeal institute of business administration, computer application and research, Pune, Maharastra, India. Vol 6, MAY 2017, ISSN: 2277-453X.PP-35-40.

Year : 2017

Corporate social responsibility (CSR) A study on IT sector in India

Cite this Research Publication : Sahyaja and Dr. K.S.Sekhara Rao . Corporate social responsibility (CSR) A study on IT sector in India, Global summit on Corporate social responsibility (CSR) GSCSR – 2017, Dept. of commerce and business administration, Acharya Nagarjuna University.

Work Experience
  1. Had teaching experience of GRE, IELTS for one year in Gamut institute from the Year 2013-2014.
  2. Worked in MIC College of Engineering and Technology, Kanchikacherla from December 2016 to January 10th
  3. Joined Full time PhD in K L University on January 7th 2017 to December 4th 2019 and completed three years with god’s grace successfully.
  4. Worked in Lingayas University as advisor for admissions from September 2016 to December 2016.
  5. Worked in Devineni Venkata Ramana & Dr.Hima Sekhar MIC College of Engineering and Technology, Kanchikacherla from December 5th 2019 to June 30th
  6. From July 1st to November 22nd 2020 worked in Gamut Institute as a GRE, TOEFL and IELTS trainer as Work from Home due to Covid Pandemic
  7. Worked in B.Siddhartha College of arts and science in BBA Business Analytics Department from November 23rd 2020 to March 22nd 2021.
  8. I am on Maternity leave from March 23rd 2021to Feb 16th
  9. Worked in Presidency University in Bangalore in the school of commerce in the stream of HR from 17th February to 20th December 2022.
  10. Presently Working in GITAM University in Hyderabad in GITAM School of Business in the stream of HR from 29th December 2022 to May 31st
Achievements
  • Organized a Webinar for students in Presidency University by Tech-Mahindra General Manager on “Knowledge Management-An Importance and value to students” on 18-06-2022.
  • Headed as a Conference Chair (Young Scholars Conference on Business and Economics-2022) for track named General Management/Economics conducted by Presidency University for two days 27th and 28th of May 2022.
  • Completed Viva-Voce on February 24th 2020 in K L University by G.V.K. Acharyulu Garu as external from Hyderabad Central University.
  • Thesis submitted on 12-12-2019
  • Plagiarism for thesis report is only 2 percent tested by Turnitin software.
  • Submitted Thesis books on December 11th in K L University.
  • Received admit from California state university Northridge for doing Masters in Mechanical engineering.
  • Completed Pre-Talk on November 5th 2019.
  • Awarded with best academic excellence award for the year 2016 during MBA and awarded with gold medal and cash prize
  • Awarded with best academic excellence award for the year 2013 during B-Tech and awarded with silver medal
  • Awarded with best academic excellence award for the year 2013 during SSC
  • My paper “As study on marketing strategies using social media in Facebook, YouTube, Pinterest was listed on SSRN’s top ten download list for AARN: Visual Anthropology &media studies and AARN: Visual Anthropology &media studies, performance.
  • My paper “As study on marketing strategies using social media in Facebook, YouTube, Pinterest was listed on SSRN’s top ten download list for AARN: Visual Anthropology &media studies and AARN: Consumption and Economic Exchange.
Conferences Attended
  1. Participated and presented a paper on “The role of information and technology in financial inclusion” in Bhavan’s Vivekananda College of science, humanities an commerce, Secunderabad an International conference on Paradigm shift in taxation, accounting, finance and insurance” on December 8th and 9th,2017.
  2. Participated and presented a paper on RFID Technology in logistics and supply chain management: A study on Retail industry, in University of Delhi, Department of commerce, Delhi. 6th annual international commerce conference on January 11-12, 2018.
  3. Participated and presented a paper on A comparative study on e-banking services of public and private sector banks with special reference to SBI and Axis bank at Vijayawada, 3rd international conference on Economic growth and sustainable development: Emerging trends on November 10-11, 2017.
  4. Participated and presented a paper in global summit conducted by Acharya Nagarjuna university on “Corporate social responsibility: A study on IT sector in India”.
  5. Presented paper titled “Enhancing Financial Literacy through Fintech: Empowering Users for Better Financial Decision-Making” at International Finance and Accounting Conference (IFAC-2023) hosted by IIM Jammu.
  6. Presented paper titled “Exploring the Impact of Diversity, Equity, and Inclusion in the Workplace in IT Sector: A Human Consciousness Approach” at University of Hyderabad, Edwards Business School, University of Saskatchewan, Canada and Department of Management Studies, Pondicherry University during February 19 – 21, 2024 at University of Hyderabad.
  7. Presented and Participated paper in Three Day International Conference on Emerging trends and opportunities in Health Care Management and got published in University journal having ISSN Number from 15th March to 17th March 2024, in Acharya Nagarjuna University, Guntur.
  8. Presented and participated a paper in 4th International conference on Pervasive Computing and Social Networking (ICPCSN 2024) from May 3rd to 4th 2024 on the title “Likes,Shares And Beyond Unraveling the Tapestry of Social Networking” held in Salem,India
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