Prof. Sabari Gireesh is a Marketing Insights consultant with more than 3 decades of experience in commercial market research. He is a Physics Graduate from the University of Madras and an MBA from the Faculty of Management Studies (FMS), University of Delhi. He served most of his working career with the Kantar (IMRB) Group, an international marketing data and analytics organization.
During his career, Gireesh has worked across different Kantar (IMRB) offices in Kolkata, Chennai, Bengaluru, and the UAE. He has led various Business Units specializing in Custom Quantitative Research, Brand & Communication, Customer Experience Measurement, B2B & Technology.
Gireesh was responsible for setting up AMRB (an associate company of Kantar IMRB) in the UAE and subsequently expanded the business to other countries in the Gulf and North Africa regions.He has worked on both Quantitative and Qualitative methods and his experience spans diverse sectors – FMCG, BFSI, Automotive, and B2B amongst others.