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Dr. Kalyani Suresh

Associate Professor, Vice Chairperson

Dr. Kalyani Suresh currently serves as Vice Chairperson at the School of Communication, Amrita Vishwa Vidyapeetham, Coimbatore campus. She was conferred with a Ph. D. in Mass Media and Communication Studies from the University Of Madras.

Qualification: Ph.D
s_kalyani@cb.amrita.edu
Scopus Author ID
Research Interest: Advertising, New Media, Web

Bio

Dr. Kalyani Suresh has a doctorate in Mass Media and Communication Studies from the University Of Madras. She specializes in IMC and New Media Communication.

As part of a UNDP funded project, Dr. Suresh was instrumental in setting up an online course in Mass Communication for economically marginalized students worldwide, for which she was awarded the UN Volunteer of the Year Award in 2004.

An MBA in Human Resources, Dr. Suresh bridges academic experience with industry work expertise. Her teaching competencies include New Media, Research methods and IMC. Prior to joining Amrita, her industry work profile included serving as a Media and Management Consultant in the Advertising industry, a copywriter in the creative team at R. K. Swamy BBDO and as a WordPress Solutions Architect and blogger for Chillibreeze.com.

Dr. Suresh was chosen as the Best Professor Teaching Advertising Management by ABP News for the National B-School Awards 2013, and is the recipient of the Indira Parikh 50 Women in Education Leaders award, 2019.

Dr. Suresh has been invited as a resource person for faculty development programs and invited talks in the areas of Mass Communication and English in prestigious institutions and has interacted with students as guest faculty for Communication and Management programs at the Wigan and Leigh College, Chennai. She has also presented research papers on New Media in national and international seminars.

Dr. Suresh is a member of the Cyber Society of India.

Invited Talks

  • Resource person for the conduct of a two- day FDP on “English for Visual Media- Film Criticism and Appreciation” at the Department of English of PSGR Krishnammal College for Women, Coimbatore, 2015
  • Lecture on “Social Steganography” at the TEQUIP- II Sponsored Faculty Development Programme on Cyber Security (Information, Networking, Internet and Mobile Security) at PSG College of Technology, Coimbatore, Invited Address as part of FDP, 2013.
  • Invited talk on “Literature and Culture” at NGM College, Pollachi. Addressed Post Graduate Students of English Literature on the topic “Giving English Literature a Virtual Life: A new Window on Culture”, 2013.
  • National Seminar on “Interdisciplinary Crossroads- Perspectives in Cultural Studies organized by the Dept of English, Govt. Victoria College, Palakkad. Invited Address- Structures of Participation in Digital Culture : Connect or Disconnect?, 2013.
  • One-day workshop on the theme “Cyber War: Has it Begun?” organized by The Cyber Society of India in Chennai. Invited Address- Participated as a panellist in a panel discussion titled Internet Information: Freedom vs. Hate Speech, 2012.

 

 

Publications

Journal Article

Year : 2021

Community, creativity and piracy: a triadic approach towards understanding music streaming adoption among Indian audiences

Authors : Dr. Kalyani Suresh, Akhil Pillai; K. Namadev;Pranith Kumar

Publisher : International Journal of Technology Marketing, Inderscience Publishers, Inderscience Publishers

A. Pillai, Namadev, K., Kumar, P., and Dr. Kalyani Suresh, “Community, creativity and piracy: a triadic approach towards understanding music streaming adoption among Indian audiences”, International Journal of Technology Marketing, Inderscience Publishers, vol. 15, 2021.

Year : 2020

Sustainability is the new black: Exploring website communication practices of Indian sustainable fashion brands

Authors : Dr. Kalyani Suresh, Amritha B.

Publisher : Fashion, Style and Popular Culture

Dr. Kalyani Suresh and B., A., “Sustainability is the new black: Exploring website communication practices of Indian sustainable fashion brands”, Fashion, Style and Popular Culture, vol. 7, no. 4, pp. 539 - 558, 2020.

Year : 2019

“The ‘Social’ in political communication: Social media enabled political discourse, engagement and mobilization in India”

Authors : Dr. Kalyani Suresh, Darshan, B.M.

Publisher : Humanities and Social Sciences Reviews

B. M. Darshan and Dr. Kalyani Suresh, “The ‘Social’ in political communication: Social media enabled political discourse, engagement and mobilization in India”, Humanities and Social Sciences Reviews, vol. 7, no. 4, pp. 195-202, 2019.

Year : 2019

Personalization phenom: User–centric Perspectives towards Recommendation Systems in Indian Video Services

Authors : Dr. Kalyani Suresh, S. Sivamol

Publisher : SCMS Journal of Indian Management

S. Sivamol and Dr. Kalyani Suresh, “Personalization phenom: User–centric Perspectives towards Recommendation Systems in Indian Video Services”, SCMS Journal of Indian Management, vol. 16, no. 2, pp. 73-86, 2019.

Year : 2019

Cricket heroes vs celebrities: Assessing the role of media in framing Indian and Sri Lankan players using a Performance-Character Matrix

Authors : Dr. Kalyani Suresh, T. S. Kumar

Publisher : Sri Lanka Journal of Social Sciences

T. S. Kumar and Dr. Kalyani Suresh, “Cricket heroes vs celebrities: Assessing the role of media in framing Indian and Sri Lankan players using a Performance-Character Matrix”, Sri Lanka Journal of Social Sciences, vol. 42, no. 1, pp. 13–40, 2019.

Year : 2018

Textile Industry CSR Disclosure Trends : Reflections from India and Malaysia

Authors : Dr. Kalyani Suresh, Dr. Sangeetha G., V. Govindasamy and Dr. Sangeetha G

Publisher : Prabandhan: Indian Journal of Management

V. Govindasamy, Dr. Kalyani Suresh, and Dr. Sangeetha G, “Textile Industry CSR Disclosure Trends : Reflections from India and Malaysia”, Prabandhan: Indian Journal of Management, vol. 11, no. 12, 2018.

Year : 2018

Corporate Social Responsibility in Practice: The Case of Textile, Knitting and Garment Industries in Malaysia

Authors : Dr. Kalyani Suresh, V. Govindasamy

Publisher : Pertanika Journal of Social Science & Humanities

V. Govindasamy and Dr. Kalyani Suresh, “Corporate Social Responsibility in Practice: The Case of Textile, Knitting and Garment Industries in Malaysia”, Pertanika Journal of Social Science & Humanities, vol. 26, no. 4, pp. 2643 - 2656 , 2018.

Year : 2018

Consumer Self-Engagement with Fast Moving Healthcare Brands in India: Ad Creativity and Attitude towards Ad and Brand as Influencers

Authors : Dr. Kalyani Suresh, Anupama K

Publisher : Asia-Pacific Social Science Review

Anupama K. and Dr. Kalyani Suresh, “Consumer Self-Engagement with Fast Moving Healthcare Brands in India: Ad Creativity and Attitude towards Ad and Brand as Influencers”, Asia-Pacific Social Science Review, vol. 18, no. 2, pp. 227-239, 2018.

Year : 2017

Cinematic sense of place as a window to politics of dominant ideology, materialism and Morality in Tamil Cinema: A Case Study of the film ‘Madras’

Authors : Dr. Kalyani Suresh, I. Lakshman

Publisher : Rupkatha Journal on Interdisciplinary Studies in Humanities

I. Lakshman and Dr. Kalyani Suresh, “Cinematic sense of place as a window to politics of dominant ideology, materialism and Morality in Tamil Cinema: A Case Study of the film 'Madras'”, Rupkatha Journal on Interdisciplinary Studies in Humanities, vol. 9, no. 1, pp. 151-163, 2017.

Year : 2017

The Patanjali marketing Sutra – An exploratory analysis of brand experience, personality, satisfaction, and loyalty in the FMCG space

Authors : Dr. Kalyani Suresh, R. Sreejith

Publisher : Indian Journal of Marketing

R. Sreejith and Dr. Kalyani Suresh, “The Patanjali marketing Sutra - An exploratory analysis of brand experience, personality, satisfaction, and loyalty in the FMCG space”, Indian Journal of Marketing, vol. 47, no. 9, pp. 36-48, 2017.

Year : 2017

Onward Ho! Studying Place Emotions, Language Style, and Social Tendencies in Travel Blogs

Authors : Dr. Kalyani Suresh, A. Abdulla

Publisher : Prabandhan: Indian Journal of Management

A. Abdulla and Dr. Kalyani Suresh, “Onward Ho! Studying Place Emotions, Language Style, and Social Tendencies in Travel Blogs”, Prabandhan: Indian Journal of Management, vol. 10, no. 6, 2017.

Year : 2015

Voices of the “People of the Field”: Reflections Against Oppression in the Pulaya Agrarian Folk Songs of Kerala, India

Authors : Dr. Kalyani Suresh, Baby, D.

Publisher : Communicator, vol. XLVIII

Dr. Kalyani Suresh and Baby, D., “Voices of the "People of the Field": Reflections Against Oppression in the Pulaya Agrarian Folk Songs of Kerala, India”, Communicator, vol. XLVIII, no. 1, pp. 24-47, 2015.

Year : 2015

Twittering Public Sentiments: A Predictive Analysis of Pre-Poll Twitter Popularity of Prime Ministerial Candidates for the Indian Elections 2014

Authors : Dr. Kalyani Suresh, Ramakrishnan, C

Publisher : Media watch

Dr. Kalyani Suresh and Ramakrishnan, C., “Twittering Public Sentiments: A Predictive Analysis of Pre-Poll Twitter Popularity of Prime Ministerial Candidates for the Indian Elections 2014”, Media watch, vol. 6, no. 2, pp. 238-254, 2015.

Year : 2013

SOCIAL MEDIA PARTICIPATORY CULTURES-A STUDY OF THE DYNAMICS BETWEEN USER PERSONALITY AND FACEBOOK USE

Authors : Dr. Kalyani Suresh

Publisher : International Journal of Current Research

Dr. Kalyani Suresh, “SOCIAL MEDIA PARTICIPATORY CULTURES-A STUDY OF THE DYNAMICS BETWEEN USER PERSONALITY AND FACEBOOK USE”, International Journal of Current Research, vol. 5, no. 4, pp. 925-930, 2013.

Conference Paper

Year : 2017

Exploring Approaches to Drivers and Barriers of Corporate Social Responsibility Implementation in Academic Literature

Authors : Dr. Kalyani Suresh, Govindasamy, Vimala;

Publisher : SHS Web of Conferences-International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)

V. Govindasamy and Dr. Kalyani Suresh, “Exploring Approaches to Drivers and Barriers of Corporate Social Responsibility Implementation in Academic Literature”, in SHS Web of Conferences-International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 2017.

Year : 2014

Online twitter’ing’ sentiments: A study of pre-poll tweets for predictive analysis of public sentiment

Authors : Dr. Kalyani Suresh, Ramakrishnan, C

Publisher : International Association for Media and Communication Research Conference (IAMCR) 2014

Dr. Kalyani Suresh and Ramakrishnan, C., “Online twitter'ing' sentiments: A study of pre-poll tweets for predictive analysis of public sentiment”, in International Association for Media and Communication Research Conference (IAMCR) 2014, Hyderabad, 2014.

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