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Prof. Rajiv Prasad

Principal

Prof. Rajiv Prasad currently serves as Principal, School of Business Kochi Campus.

Qualification: BA, MBA, PGDRM, Ph.D
r_prasad@cb.amrita.edu
Curriculum Vitae
Research Interest: Business Ethics, How Such Integration Influences the Quality & Nature of Organizational Leadership, Humanistic Psychology & Positive Organizational Behavior, Leadership, Leadership & Its Relation to Organization Culture, Spirituality at Work Place, The Role that Integration of Personality Plays in Generating Happiness with Life

Bio

A PGDRM graduate from IRMA, and a Fellow of IIM Calcutta, Dr. Rajiv Prasad joined Amrita in the year 2007. He has around twenty-five years of industry, teaching and research experience. He was invited to teach as a visiting faculty at IIM Kozhikode in 2007 when he taught the core course on Business Ethics. He is also an Adjunct Faculty member of State University of New York at Buffalo and has been teaching the Organizational Behavior and Leadership course at the Executive MBA program conducted jointly by SUNY, Buffalo and Amrita School of Business at its Bangalore campus for many years. He was invited to develop the Course Curriculum and the Text for the Business Ethics course by Vancouver, Canada-based Commonwealth of Learning for their EMBA program in 2011. This program is offered to participants from over 10 member countries of the Commonwealth. He has conducted many MDPs for organizations such as UNICEF, ESIC (Employees State Insurance Corporation), PGDCIL and NDDB (National Dairy Development Board) in the areas of leadership, organizational culture and business ethics. His research interests are in the areas of spirituality at the workplace; leadership, organizational culture and corporate performance; sustainable business models; positive organizational behavior; self-actualization and its impact on leadership and organizational culture, etc. He is also deeply interested in the wisdom literature from across the world and has taught India Culture to undergraduate students at the Amrita Vishwa Vidyapeetham Ettimadai campus for almost 10 years.

Education

  • FPM, Indian Institute of Management, 2008
  • PGDRM, Institute of Rural Management, Anand, 1996
Publications

Journal Article

Year : 2021

Modelling the leadership characteristics for organizational readiness: a context of lean implementation in healthcare.

Authors : Prof. Rajiv Prasad, Dr. Suresh M., Rojalin Patri

Publisher : Leadersh Health Serv (Bradf Engl)

Rojalin Patri, Dr. Suresh M., and Dr. Rajiv Prasad, “Modelling the leadership characteristics for organizational readiness: a context of lean implementation in healthcare.”, Leadersh Health Serv (Bradf Engl), vol. ahead-of-print, no. ahead-of-print, 2021.

Year : 2021

Connotation of Leisure and Leisure Activities among Urban Indian Middle-Class Working Women

Authors : Prof. Rajiv Prasad, Gupta D., Viswanathan R.

Publisher : Leisure Studies

Dr. Rajiv Prasad, Gupta D., and Viswanathan R., “Connotation of Leisure and Leisure Activities among Urban Indian Middle-Class Working Women”, Leisure Studies, 2021.

Year : 2019

Sustainable Development 2050: Spirituality – The Missing Link

Authors : Prof. Rajiv Prasad, Banerji, S.

Publisher : Purushartha: A Journal of Management Ethics and Spirituality, 11(2).

Dr. Rajiv Prasad and Banerji, S., “Sustainable Development 2050: Spirituality – The Missing Link”, Purushartha: A Journal of Management Ethics and Spirituality, 11(2)., vol. 11, no. 2, 2019.

Year : 2017

Humanistic Leadership, Organizational Culture and Corporate Citizenship Behaviour

Authors : Prof. Rajiv Prasad, Parameswar, N.

Publisher : Purushartha: A Journal of Management Ethics and Spirituality

Dr. Rajiv Prasad and Parameswar, N., “Humanistic Leadership, Organizational Culture and Corporate Citizenship Behaviour”, Purushartha: A Journal of Management Ethics and Spirituality, vol. 9, no. 2, 2017.

Year : 2015

Projected Business Risk of Regulatory Change on Wind Power Project: Case of Spain

Authors : Prof. Rajiv Prasad, Sisodia, G. S.; Soares, I; Ferreira, P.; Banerji, S.

Publisher : Energy Procedia

Dr. Rajiv Prasad, Sisodia, G. S., Soares, I., Ferreira, P., and Banerji, S., “Projected Business Risk of Regulatory Change on Wind Power Project: Case of Spain”, Energy Procedia, vol. 79, pp. 1054-1060, 2015.

Year : 2012

Role of teachers and educational institutions in value based higher education

Authors : Prof. Rajiv Prasad, Dr. Sanjay Banerji

Publisher : Purusharta

S. Banerji and Dr. Rajiv Prasad, “Role of teachers and educational institutions in value based higher education”, Purusharta, vol. 5, pp. 97-109, 2012.

Year : 2012

A Key Factor to Achieve Sustainability Through the Empowerment of Compassionate / Altruistic Managers

Authors : Prof. Rajiv Prasad, Bonin, Y. S.

Publisher : Purushartha: A Journal of Management Ethics and Spirituality

Dr. Rajiv Prasad and Bonin, Y. S., “A Key Factor to Achieve Sustainability Through the Empowerment of Compassionate / Altruistic Managers”, Purushartha: A Journal of Management Ethics and Spirituality, vol. 5, no. 1, 2012.

Conference Proceedings

Year : 2020

The Chinese whisper –”Do employees really hear what management says?” – An exploration into the organizational communication of platform sourcing organizations

Authors : Prof. Rajiv Prasad, Anju Kamal

Publisher : INDAM2020 Indian Academy of Management Sixth Biennial Conference

Anju Kamal and Dr. Rajiv Prasad, ““The Chinese whisper –"Do employees really hear what management says?” - An exploration into the organizational communication of platform sourcing organizations””, in in INDAM2020 Indian Academy of Management Sixth Biennial Conference, Indian Institute of Management Tiruchirappalli, Tiruchirappalli, 2020.

Year : 2018

Impact of CSR Activities on Shareholders’ Wealth in Indian Companies

Authors : Prof. Rajiv Prasad, Y. Iyanar .

Publisher : 2018 International Conference on Advances in Computing, Communications and Informatics (ICACCI) .

Y. Iyanar and Dr. Rajiv Prasad, “Impact of CSR Activities on Shareholders' Wealth in Indian Companies”, 2018 International Conference on Advances in Computing, Communications and Informatics (ICACCI). 2018.

Year : 2018

Measuring the Performance of Cross-Functional Multidisciplinary Teams Using an Epistemic Game: Impact of Team Cohesion and Personality

Authors : Prof. Rajiv Prasad, S. Rambhatla; D. Gupta .

Publisher : 2018 IEEE Tenth International Conference on Technology for Education (T4E)

S. Rambhatla, Gupta, D., and Dr. Rajiv Prasad, “Measuring the Performance of Cross-Functional Multidisciplinary Teams Using an Epistemic Game: Impact of Team Cohesion and Personality”, 2018 IEEE Tenth International Conference on Technology for Education (T4E). 2018.

Year : 2018

Motivators, Hygiene Factors and Job Satisfaction of Employees in IT Sector in India

Authors : Prof. Rajiv Prasad, A. G. Warrier

Publisher : 2018 International Conference on Advances in Computing, Communications and Informatics (ICACCI)

A. G. Warrier and Dr. Rajiv Prasad, “Motivators, Hygiene Factors and Job Satisfaction of Employees in IT Sector in India”, 2018 International Conference on Advances in Computing, Communications and Informatics (ICACCI). 2018.

Year : 2018

Impact of CSR Activities on Shareholders’ Wealth in Indian Companies

Authors : Prof. Rajiv Prasad, Y. Iyanar

Publisher : 2018 International Conference on Advances in Computing

Y. Iyanar and Dr. Rajiv Prasad, “Impact of CSR Activities on Shareholders' Wealth in Indian Companies”, 2018 International Conference on Advances in Computing, Communications and Informatics (ICACCI). 2018

Year : 2017

A Study to Understand the Impact of Emotional Intelligence on Employees’ Team Orientation and Behaviour

Authors : Prof. Rajiv Prasad, M. Manoj

Publisher : 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI)

M. Manoj and Dr. Rajiv Prasad, “A Study to Understand the Impact of Emotional Intelligence on Employees' Team Orientation and Behaviour”, 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI). 2017.

Year : 2017

Self Efficacy, Perceived Stress and Happiness among Students

Authors : Prof. Rajiv Prasad, S. L. L. N. Shilpa

Publisher : 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI) (2017)

S. L. L. N. Shilpa and Dr. Rajiv Prasad, “Self Efficacy, Perceived Stress and Happiness among Students”, 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI). 2017.

Year : 2017

Narcissism, Happiness and Self Actualization

Authors : Prof. Rajiv Prasad

Publisher : 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI)

Dr. Rajiv Prasad, “Narcissism, Happiness and Self Actualization”, 2017 International Conference on Advances in Computing, Communications and Informatics (ICACCI) . pp. 2349-2358, 2017.

Year : 2016

The Impact of Globalization on the Perception of Beauty among South Indian Women

Authors : Prof. Rajiv Prasad, L. Unnikrishnan

Publisher : 2016 International Conference on Advances in Computing, Communications and Informatics (ICACCI)

L. Unnikrishnan and Dr. Rajiv Prasad, “The Impact of Globalization on the Perception of Beauty among South Indian Women”, 2016 International Conference on Advances in Computing, Communications and Informatics (ICACCI). 2016.

Year : 2016

Factors Affecting the Consumer Preference of Non-packaged Non-Branded Rice in South India

Authors : Prof. Rajiv Prasad, S. Umesh

Publisher : 2016 International Conference on Advances in Computing, Communications and Informatics (ICACCI)

Dr. Rajiv Prasad and Umesh, S., “Factors Affecting the Consumer Preference of Non-packaged Non-Branded Rice in South India”, 2016 International Conference on Advances in Computing, Communications and Informatics (ICACCI). 2016

Year : 2015

Is Viral Marketing an effective and reliable method of advertising and branding? A perspective of Gen- y of India

Authors : Prof. Rajiv Prasad, Rawat, U.

Publisher : 2015 International Conference on Advances in Computing, Communications and Informatics, ICACCI 2015

U. Rawat and Dr. Rajiv Prasad, “Is Viral Marketing an effective and reliable method of advertising and branding? A perspective of Gen- y of India”, 2015 International Conference on Advances in Computing, Communications and Informatics, ICACCI 2015. Institute of Electrical and Electronics Engineers Inc., pp. 1839-1842, 2015.

Academic Appointments
Year Affiliation
June 2021 – Present Principal, School of Business, Amrita Vishwa Vidyapeetham, Kochi
2011 – May 2021 Associate Professor, Amrita School of Business
2007 – 2011 Assistant Professor, Amrita School of Business
2001 – 2007 Scholar at Fellowship Programme in Management at IIM Calcutta
Presentations
  • Human Values and Sustainable Living: What We Can Learn from the Ancients. At October 2014 International Conference on Towards Ecocultural Ethics: Recent Trends and Future Direction, BITS, Goa.

Invited Presentations

  • Teaching Values, Ethics and Wisdom based Courses: Essential Principles, Practices and Attitudes. As a keynote speaker at February 2019 7th International Conference on Spirituality beyond Repertoire: A Leadership Key to Societal Happiness and Sustained Harmony, SMS Varanasi.
  • Revamping Higher Education System – Curriculum Development and Pedagogical Methods. As a keynote speaker at National Seminar on Higher Education 2020: New Strategies for Empowerment and Growth, SJCC, Bangalore
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