Year : 2023
Internal and External Organizational Strategies: Repercussion of information management on relationship selling behaviour and salesforce performance
Cite this Research Publication : Sathish (2023),“Internal and External Organizational Strategies: Repercussion of information management on relationship selling behaviour and salesforce performance, International Journal of Intellectual Property Management (SCOPUS, ABDC-C), 13(1), 1-21(DOI:10.1504/IJIPM.2021.10044084
Year : 2023
An Experimental Approach to measure the impact of musical logo on brand equity
Cite this Research Publication :
Sathish (2023) “An Experimental Approach to measure the impact of musical logo on brand equity” (Published in online-Global Business Review, ABDC-C, SCOPUS-Q2, WoS)
DOI: https://doi.org/10.1177/09721509231152020
Year : 2023
Supply chain modeling in organic farming for sustainable Profitability
Cite this Research Publication : Sathish (2023) “Supply chain modeling in organic farming for sustainable Profitability” (Published Online-CZECH Academy of Agricultural Science, SCOPUS-Q1) DOI: 10.17221/44/2023-AGRICECON
Year : 2023
Teachers’ assessment of the challenges faced during Covid 19 Outbreak and New-Normal Teaching: A qualitative study
Cite this Research Publication : Sathish (2023), “:Teachers’ assessment of the challenges faced during Covid 19 Outbreak and New-Normal Teaching: A qualitative study” , (published in online-Journal of Applied Research in Higher Education, SCOPUS-Q2 and WoS) DOI: https://doi.org/10.1108/JARHE-04-2023-0142
Year : 2022
CSR Leads to Economic Growth: A Myth or a Fact-An Evidence-Based Study to Link Corporate Social Responsibility (CSR) Activities of Indian banking sector with Economic Growth of India
Cite this Research Publication : Sathish (2022), CSR Leads to Economic Growth: A Myth or a Fact-An Evidence-Based Study to Link Corporate Social Responsibility (CSR) Activities of Indian banking sector with Economic Growth of India, Asian Journal of Business Ethics (Listed in ABDC-C, WoS & SCOPUS)- 11: 67, 67-103. (DOI: https://doi.org/10.1007/s13520-022-00142-5 )
Year : 2022
Sustainable Agricultural Business Model: Case Studies of Innovative Indian Farmers
Cite this Research Publication : Sathish (2022), “Sustainable Agricultural Business Model: Case Studies of Innovative Indian Farmers, Sustainability, (SCOPUS-Q1), 14, 10242 https://doi.org/10.3390/su141610242
Year : 2022
Impact of negative tweets on diverse assets during stressed events: an investigation through time-varying connectedness
Cite this Research Publication :
Sathish (2022), “Impact of negative tweets on diverse assets during stressed events: an investigation through time-varying connectedness, Journal of Risk and Financial Management (ABDC-B, WoS, SCOPUS), 15:260 (1-12) DOI: https://doi.org/10.3390/jrfm15060260
Year : 2020
Leadership Lesson from Indian Knowledge System
Cite this Research Publication : Sathish (2020), “Leadership Lesson from Indian Knowledge System”, Purushartha (SCOPUS), 12(2), pp.1-13
Year : 2018
Impact of Social Context on Online shopping Behaviour in Selected Asian Countries
Cite this Research Publication : Sathish (2018), Impact of Social Context on Online shopping Behaviour in Selected Asian Countries, Journal of Management Research (ABDC-C), 18 (3), pp. 188-200
Year : 2018
Optimal ways for companies to use Facebook Messenger Chatbot as a Marketing Communication Channel
Cite this Research Publication : Sathish (2018), "Optimal ways for companies to use Facebook Messenger Chatbot as a Marketing Communication Channel" Asian Journal of Business Research (ABDC-C & SCOPUS), 8 (3), pp.1-17
Year : 2017
Impact of individual factors through customer choice on online Consumer Buying Behaviour
Cite this Research Publication : Sathish, N. Balamurugan (2017), Impact of individual factors through customer choice on online Consumer Buying Behaviour, Great Lakes Herald, 11(1), pp.19-38
Year : 2017
Catering Services: Transformations and Inevitable Contributions in the Food Industry
Cite this Research Publication : Sathish (2017), Catering Services: Transformations and Inevitable Contributions in the Food Industry, Business Perspective (BIM-TECH), 16(2), pp.65-81
Year : 2016
Review-Grab Wallet
Cite this Research Publication : Sathish (2016), Book-Review-Grab Wallet, TMC Academic Journal (TMC Academy, Singapore), 10(2), pp.53-54
Year : 2016
Customer Loyalty towards M-Commerce with respect to Gen-Z
Cite this Research Publication : Sathish (2016), Customer Loyalty towards M-Commerce with respect to Gen-Z (On-Going research), Focus-The International Journal of Management (IFIM, Bengaluru), 11(2), pp.66-70
Year : 2016
A Study on Relationship Selling Behaviour and the influence of the Brand with reference to Sales Performance
Cite this Research Publication : Sathish, M. & Nandagopal, Ramaswamy. (2016). A Study on Relationship Selling Behaviour and the Influence of the Brand with reference to Sales Performance. Asian Journal of Research in Social Sciences and Humanities. 6. 1273. 10.5958/2249-7315.2016.00681.X.
Year : 2015
Gender difference in Buying Behaviour and Brand preferences towards Backpack
Cite this Research Publication : Sathish, Sachin Menon, Yuvaraaj Mahendran (2015),Gender difference in Buying Behaviour and Brand preferences towards Backpack, International Academic Research Journal of Business Management, 4 (4), pp. 12-27
Year : 2015
Measurement of effectiveness on Media Mix adopted by Indian corporate
Cite this Research Publication : Sathish (2015), Measurement of effectiveness on Media Mix adopted by Indian corporate, Warangal Journal of Management, 7(1), 53-63
Year : 2014
A Market study on Perception of Online Marketing Adoption by Small and Medium Enterprises in Coimbatore City
Cite this Research Publication : Sathish (2014), A Market study on Perception of Online Marketing Adoption by Small and Medium Enterprises in Coimbatore City, TMC Academic Journal, 8(2), pp.1-15
Year : 2013
Customer relationship management in car service industry with reference to car dealers in Coimbatore
Cite this Research Publication : Sathish (2013), Customer relationship management in car service industry with reference to car dealers in Coimbatore, Journal of Business Management & Social Science Research, 2(6), pp. 43-49
Year : 2013
Consumer behaviour towards online shopping A study with reference to Coimbatore
Cite this Research Publication : Sathish (2013), Consumer behaviour towards online shopping A study with reference to Coimbatore, TMC Academy of Journal (Singapore), 8 (1), 43-53
Year : 2013
Study on the effect of Juggling among women: A Study with reference to family consumption styles
Cite this Research Publication : Sathish (2013), Study on the effect of Juggling among women: A Study with reference to family consumption styles, in Indore Management Journal (IIM Indore Journal) Special Issue: Peer reviewed proceedings of 5thConference on Excellence in Research and Education 2013), pp. 305-317
Year : 2011
Impact of Online Advertising on Sales
Cite this Research Publication : Mahendiran, Sathish & B., Prem & S., Bharath. (2011). Impacts of Online Advertising on Sales. Journal of Marketing & Communication. 7. 11-17.
Year : 2011
Effectiveness of sales promotion in FMCG retail stores in Coimbatore city
Cite this Research Publication : Sathish (2011), Effectiveness of sales promotion in FMCG retail stores in Coimbatore city, Sona Global Management Review, 5(4), pp.84-95
Year : 2011
Consumer switching behavior in cellular service provider: A study with reference to Chennai
Cite this Research Publication : Sathish (2011), Consumer switching behavior in cellular service provider: A study with reference to Chennai, Far East Journal of Psychology and Business, 2(2), pp.71-81
Year : 2011
Customer awareness with respect to ICICI Prudential Life Insurance: A study with reference to Vellore
Cite this Research Publication : Sathish (2011), Customer awareness with respect to ICICI Prudential Life Insurance: A study with reference to Vellore, Journal of Contemporary Management Research (BIM-Trichy), 5(1), pp.159-67