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Dr. Sandhya G.

Asst. Professor

Dr. Sandhya G., is currently serving as Assistant Professor (Marketing stream), at Amrita School of Business, Kochi campus.

Qualification: BCom, MBA, Ph.D
g_sandhya@asb.kochi.amrita.edu
ORCID
Google Scholar ID
Scopus ID
Research Interest: Consumer Behavior, Customer Relationship Management, Green Marketing, Marketing Management, Marketing Research / Research Methodology, Organic Consumers

Bio Publications
Bio

Dr. Sandhya G., is currently serving as Assistant Professor (Marketing stream), at Amrita School of Business, Kochi campus.

She has over a decade of experience in academics with the university and has about 10 years of expertise in the industry. Her industry experience was as a Key Accounts Manager with AFL Pvt. Ltd. (Logistics Division) and as an administrative officer with the Bell Group of Companies. Before moving into academics, she also had a short stint as a counsellor – trainer at Heromindmine Institute (a career guidance and soft skills training institution).

 

 

Publications

Journal Article

Year : 2019

Acceptance of mobile payments and UPI technology

Authors : Dr. Sandhya G., Sruthy S. Pillai; G. Rejikumar

Publisher : International Journal of Business Forecasting and Marketing Intelligence

Sruthy S. Pillai, Sandhya G., and Rejikumar, G., “Acceptance of mobile payments and UPI technology”, International Journal of Business Forecasting and Marketing Intelligence, vol. 5, no. 3, pp. 371 - 384, 2019.

Year : 2019

The influence of personal values on consumers purchase intention for organic products

Authors : Dr. Sandhya G., Sandhya G.; Gopika M. Nair

Publisher : International Journal of Business Forecasting and Marketing Intelligence, Volume 5, Issue 4, p.412 - 423 (2019)

Sandhya G. and Nair, G. M., “The influence of personal values on consumers purchase intention for organic products”, International Journal of Business Forecasting and Marketing Intelligence, vol. 5, no. 4, pp. 412 - 423, 2019.

Year : 2019

Acceptance of mobile payments and UPI technology – Indian context

Authors : Dr. Rejikumar G, Dr. Sandhya G., Sruthy S. Pillai; Sandhya G.; Dr. Rejikumar G.

Publisher : International Journal of Business Forecasting and Marketing Intelligence

S. S. Pillai, Sandhya G., and Dr. Rejikumar G., “Acceptance of mobile payments and UPI technology - Indian context”, International Journal of Business Forecasting and Marketing Intelligence (IJBFMI), vol. 5, no. 3, 2019.

Year : 2018

Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel

Authors : Dr. Sandhya G., Mahapatra K. S.

Publisher : The Qualitative Report. (2018)

Sandhya G. and S., M. K., “Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel”, The Qualitative Report., 2018.

Year : 2018

Development of a Green Lean Six Sigma Model for the Public Sectors

Authors : Dr. Sandhya G., Raja Sreedharan V., Sandhya G., and Raju, R.

Publisher : International Journal of Lean Six Sigma.

Raja Sreedharan V., Sandhya G., and Raju, R., “Development of a Green Lean Six Sigma Model for the Public Sectors”, International Journal of Lean Six Sigma., vol. 9, no. 2, 2018.

Year : 2017

Religious Affiliation and Bequest Behavior.

Authors : Gopikumar V., Smitha Nair, Dr. Sandhya G., Amrutha, S.

Publisher : Purushartha: A Journal of Management Ethics and Spirituality

Smitha Nair, Amrutha, S., V. Gopikumar, and Sandhya G., “Religious Affiliation and Bequest Behavior”, Purushartha: A Journal of Management Ethics and Spirituality, vol. 10, no. 2, 2017.

Conference Paper

Year : 2017

Understanding Purchase Intensions for Sustainable Apparels, ( Doctoral Colloquium)

Authors : Dr. Sandhya G.

Publisher : 8th Conference on Excellence in Research and Education

Sandhya G., “Understanding Purchase Intensions for Sustainable Apparels", ( Doctoral Colloquium)”, in 8th Conference on Excellence in Research and Education (CERE 2017) , Indian Institute of Management Indore, 2017.

Year : 2017

Understanding Purchase Intensions for Sustainable Apparels", ( Doctoral Colloquium)

Authors : Dr. Sandhya G.

Publisher : 8th Conference on Excellence in Research and Education (CERE 2017)

Sandhya G., “Understanding Purchase Intensions for Sustainable Apparels", ( Doctoral Colloquium)”, in 8th Conference on Excellence in Research and Education (CERE 2017) , Indian Institute of Management Indore, 2017.

Year : 2015

Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones

Authors : Dr. Sandhya G., Sherin, S.

Publisher : IMRA-IIMB International Conference: Inclusive Growth Profits with Purpose: New Management Paradigm

Sandhya G. and Sherin, S., “Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones”, in IMRA-IIMB International Conference: Inclusive Growth & Profits with Purpose: New Management Paradigm, 2015.

Year : 2015

Conceptual Model Elucidating the Organic Consumption Behavior

Authors : Dr. Sandhya G., Sushanta Mahapatra

Publisher : Twelfth AIMS International Conference on Management

Sandhya G. and Sushanta Mahapatra, “Conceptual Model Elucidating the Organic Consumption Behavior”, in Twelfth AIMS International Conference on Management , Indian Institute of Management, Kozikode , 2015.

Year : 2013

Research Proposal for the DSMP

Authors : Dr. Sandhya G.

Publisher : 3rd Biennial Conference of Indian Academy of Management

Sandhya G., “Research Proposal for the DSMP”, in 3rd Biennial Conference of Indian Academy of Management , IIM- Ahmedabad, 2013.

Year : 2013

A Critical Review of the External Regulatory Factors Influencing the Production, Marketing and Consumption of Organic Products

Authors : Dr. Sandhya G., Sushanta Kumar Mahapatra

Publisher : ASB Working Paper

Sandhya G. and Dr. Sushanta Kumar Mahapatra, “A Critical Review of the External Regulatory Factors Influencing the Production, Marketing and Consumption of Organic Products”, in ASB Working Paper, Amrita School of Business, Amrita Vishwa Vidyapeetham, 2013.

Year : 2012

Women Empowerment Through Self Transformation: A Case Study Approach

Authors : Sunanda Muralidharan, Dr. Sandhya G.

Publisher : National Conference on Globalization and Women Empowerment

Sunanda Muralidharan and Sandhya G., “Women Empowerment Through Self Transformation: A Case Study Approach”, in National Conference on Globalization and Women Empowerment at the Institute of Public Enterprise, Hyderabad, March 15- 16, 2012.

Year : 2011

Customer – Driven Innovation: A Conceptual Model

Authors : Dr. Sandhya G., Dr. Gurumurthy Kalyanaram, Dilbar Gimranova, Amin Aloysium Ajab

Publisher : 12th International Conference of the Society for Global Business Economic Development

K. Gurumurthy, Gimranova, D., Ajab, A. Aloysium, and Sandhya G., “Customer - Driven Innovation: A Conceptual Model”, in 12th International Conference of the Society for Global Business & Economic Development, Singapore, 2011.

Conference Proceedings

Year : 2020

Investigating the Willingness to Pay for Organic Apparel in an Emerging Market

Authors : Dr. Deepak Gupta, Dr. Sandhya G., Madhavan, S.

Publisher : Society for Marketing Advances

Sandhya G., Deepak Gupta, Shobhana Madhavan. Investigating the Willingness to Pay for Organic Apparel in an Emerging Market, Society for Marketing Advances 2020, Fort Worth, TX, United States, November 4-7, 2020.

Year : 2019

Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel

Authors : Dr. Sandhya G.

Publisher : 10th Annual TQR, The Qualitative Research Conference

Sandhya G., “Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel”, 10th Annual TQR, The Qualitative Research Conference. Nova Southeastern University, Florida, 2019.

Year : 2017

Religious Affiliation and Bequest Behaviour

Authors : Gopikumar V., Smitha Nair, Dr. Sandhya G., Amrutha S.

Publisher : 4th International Conference on Spirituality Skills for Leadership and Sustainable Management

Sandhya G., V. Gopikumar, Smitha Nair, and S., A., “Religious Affiliation and Bequest Behaviour”, 4th International Conference on Spirituality & Skills for Leadership and Sustainable Management. SMS Varanasi, 2017.

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