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Dr. Sandhya G.

Asst. Professor

Dr. Sandhya G., is currently serving as Assistant Professor (Marketing stream), at Amrita School of Business, Kochi campus.

Qualification: BCom, MBA, Ph.D
g_sandhya@asb.kochi.amrita.edu
Research Interest: Consumer Behavior, Customer Relationship Management, Green Marketing, Marketing Management, Marketing Research / Research Methodology, Organic Consumers

Bio

Dr. Sandhya G., is currently serving as Assistant Professor (Marketing stream), at Amrita School of Business, Kochi campus.

She has over a decade of experience in academics with the university and has about 10 years of expertise in the industry. Her industry experience was as a Key Accounts Manager with AFL Pvt. Ltd. (Logistics Division) and as an administrative officer with the Bell Group of Companies. Before moving into academics, she also had a short stint as a counsellor – trainer at Heromindmine Institute (a career guidance and soft skills training institution).

 

 

Publications

Conference Paper

Understanding Purchase Intensions for Sustainable Apparels, ( Doctoral Colloquium)

Authors : Dr. Sandhya G.

Publisher : 8th Conference on Excellence in Research and Education (CERE 2017)

Research Proposal for the DSMP

Authors : Dr. Sandhya G.

Publisher : 3rd Biennial Conference of Indian Academy of Management

Customer – Driven Innovation: A Conceptual Model

Authors : Dr. Sandhya G., Sandhya. G, Dr. Gurumurthy Kalyanaram, Dilbar Gimranova, Amin Aloysium Ajab

Publisher : 12th International Conference of the Society for Global Business Economic Development

Women Empowerment Through Self Transformation: A Case Study Approach

Authors : Sunanda Muralidharan, Dr. Sandhya G.

Publisher : National Conference on Globalization and Women Empowerment

Persuasive Competence of Alignable and Non-Alignable Add-On, On Consumer Product Evaluation and Attitude Formation: Specific To Smart Phones

Authors : Dr. Sandhya G., Sherin, S.

Publisher : IMRA-IIMB International Conference: Inclusive Growth Profits with Purpose: New Management Paradigm

Conceptual Model Elucidating the Organic Consumption Behavior

Authors : Dr. Sandhya G., Sushanta Mahapatra

Publisher : Twelfth AIMS International Conference on Management

Understanding Purchase Intensions for Sustainable Apparels", ( Doctoral Colloquium)

Authors : Dr. Sandhya G.

Publisher : 8th Conference on Excellence in Research and Education (CERE 2017)

Conference Proceedings

Investigating the Willingness to Pay for Organic Apparel in an Emerging Market

Authors : Dr. Deepak Gupta, Dr. Sandhya G., Madhavan, S.

Publisher : Society for Marketing Advances

Religious Affiliation and Bequest Behaviour

Authors : Gopikumar V., Smitha Nair, Dr. Sandhya G., Amrutha S.

Publisher : 4th International Conference on Spirituality Skills for Leadership and Sustainable Management

Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel

Authors : Dr. Sandhya G.

Publisher : 10th Annual TQR, The Qualitative Research Conference

Journal Article

Religious Affiliation and Bequest Behavior.

Authors : Gopikumar V., Smitha Nair, Dr. Sandhya G., Amrutha, S.

Publisher : Purushartha: A Journal of Management Ethics and Spirituality

Acceptance of mobile payments and UPI technology

Authors : Dr. Sandhya G., Sruthy S. Pillai; G. Rejikumar

Publisher : International Journal of Business Forecasting and Marketing Intelligence

Thematic Analysis to Assess Indian Consumers Purchase Intention for Organic Apparel

Authors : Dr. Sandhya G., Mahapatra K. S.

Publisher : The Qualitative Report. (2018)

The influence of personal values on consumers purchase intention for organic products

Authors : Dr. Sandhya G., Sandhya G.; Gopika M. Nair

Publisher : International Journal of Business Forecasting and Marketing Intelligence, Volume 5, Issue 4, p.412 - 423 (2019)

Acceptance of mobile payments and UPI technology – Indian context

Authors : Dr. Rejikumar G, Dr. Sandhya G., Sruthy S. Pillai; Sandhya G.; Dr. Rejikumar G.

Publisher : International Journal of Business Forecasting and Marketing Intelligence

Development of a Green Lean Six Sigma Model for the Public Sectors

Authors : Dr. Sandhya G., Raja Sreedharan V., Sandhya G., and Raju, R.

Publisher : International Journal of Lean Six Sigma.

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