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Dr. Priya Gupta

Asst. Professor

Dr. Priya Gupta currently serves as Assistant Professor at the School of Business, Bengaluru Campus. She was conferred with a Ph. D. in Sociology from the Institute for Social and Economic Change, Bengaluru in and University of Mysore in 2013.

Qualification: Ph.D
g_priya@blr.amrita.edu
Research Interest: Disaster Management, Industrial Relation & Labour Laws, Labour Research, Leadership, Organisational Studies, Organisational Behaviour & Human Resource Management (HRM), Sociology of Communities, Sociology of Environment

Bio

Dr. Priya Gupta has received her Ph. D. in Sociology (2013) from the Institute for Social and Economic Change, Bangalore, and University of Mysore. She has received ICSSR Fellowship for pursuing her Ph. D. research. She is qualified in University Grants Commission National Eligibility Test for Lectureship. She has attended several workshops and conferences including the prestigious International Sociological Association (ISA) XVll World Congress of Sociology (July 11-17, 2010) in Gothenburg, Sweden where she presented her paper entitled, ‘Disasters and vulnerability, survival and resilience of two village communities in coastal Orissa, India’. She has also presented research papers in many other national and international seminars and conferences.

Interest Areas of Research and Teaching

Disaster Management, Sociology of Communities, Sociology of Environment, Organisational Studies and Organisational Behaviour and Human Resource Management, Leadership, Industrial Relation and Labour laws, and Labour research.

Publication

  • Understanding The Role of Traditional Panchayats in Village Society and in Disaster Mitigation: Observations from Coastal Odisha, India“, Working paper no. 138, Amrita School of Business, Amrita Vishwa Vidyapeetham working paper series, January 2013.
  • Priya Gupta, Alamelupriya. R and Angan Sengupta, “Managing Attrition in Retail: A Study of Firm in Bangalore“, in Review of HRM, Vol. 2(1):247-262, 2013
  • My interview on “Methods in disaster research” is published in Psybernews: International Psychology Research Publication, Vol 4(1), 2013.
  • Priya Gupta and Anand Inbanathan, “Facing disasters in two villages of coastal Orissa, India: A comparison of coping resilience and survival”, HazNet Newsletter, Canadian Risk and Hazard Network, 2(1) : 35-37,  2010.
  • Survival and Resilience of Two Village Communities in Coastal Orissa: a Comparative Study of Coping with Disasters”,Working paper 255, Institute for Social and Economic Change, Bangalore, 2010.
  • Ethnicity, Caste and Community in a Disaster Prone Area of Orissa”,Working Paper 231. Institute for Social and Economic Change, Bangalore, 2009.
  • Book Review: Interrogating Social Capital: The Indian Experience. D Bhattacharya, (eds.) Nirja G Jayal, B N Mohapatra and Sudha Pai, reviewed in Journal of Social and Economic Development, 10(2), 2007.
Publications

Journal Article

Year : 2020

A qualitative analysis of social scientists’ opinions on socioeconomic and demographic implications of the lockdown during COVID-19 in India

Authors : Dr. Priya Gupta, Sengupta, Angan

Publisher : Journal of Public Affairs, Volume n/a, Number n/a, p.e2531

P. Gupta and Sengupta, A., “A qualitative analysis of social scientists' opinions on socioeconomic and demographic implications of the lockdown during COVID-19 in India”, Journal of Public Affairs, vol. n/a, p. e2531, 2020.

Year : 2016

Surviving disasters: Vulnerability and coping in two villages of coastal Odisha (India)

Authors : Dr. Priya Gupta, Inbanathan, A.

Publisher : Man in India, Serials Publications.

Dr. Priya Gupta and Inbanathan, A., “Surviving disasters: Vulnerability and coping in two villages of coastal Odisha (India)”, Man in India, vol. 96, pp. 2913-2930, 2016.

Year : 2015

Semiotic analysis of Indian television. advertisements and its impact on consumers: An exploratory study [Analyse sémiotique de télévision indienne: Publicité et son impact sur les consommateurs: Une étude exploratoire]

Authors : Dr. Priya Gupta, Pooja Sharma;

Publisher : ESSACHESS - Journal for Communication Studies

P. Sharma and Dr. Priya Gupta, “Semiotic analysis of Indian television. advertisements and its impact on consumers: An exploratory study [Analyse sémiotique de télévision indienne: Publicité et son impact sur les consommateurs: Une étude exploratoire]”, ESSACHESS - Journal for Communication Studies, vol. 8, pp. 71-90, 2015.

Year : 2013

Managing Attrition in Retail Sector: A Study of Firm in Bangalore

Authors : Dr. Priya Gupta

Publisher : Review of HRM

P. Gupta, Alamelupriya, R., and Sengupta, A., “Managing Attrition in Retail Sector: A Study of Firm in Bangalore”, Review of HRM, 2013.

Conference Paper

Year : 2015

The effect of emotional and rational advertising on consumer perception: An experimental study on Indian television advertisements

Authors : Dr. Priya Gupta, Pooja Sharma; Sreedhar, A.

Publisher : Proceedings of the 26th International Business Information Management Association Conference - Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth, IBIMA 2015

P. Sharma, Dr. Priya Gupta, and Sreedhar, A., “The effect of emotional and rational advertising on consumer perception: An experimental study on Indian television advertisements”, in Proceedings of the 26th International Business Information Management Association Conference - Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth, IBIMA 2015, 2015.

Book

Year : 2009

Ethnicity, Caste and Community in a Disaster Prone Area of Orissa

Authors : Dr. Priya Gupta

Publisher : Institute for Social and Economic Change

P. Gupta, Ethnicity, Caste and Community in a Disaster Prone Area of Orissa. Institute for Social and Economic Change, 2009.

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