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Dr. Deepak Ramanan V.

Assistant Professor, Amrita School of Business, Coimbatore

Qualification: B. Tech., MBA, Ph. D.
v_deepakramanan@cb.amrita.edu
Research Interest: Post-Purchase Behavioral Responses of Omnichannel Shoppers, Customer-firm Value Co-creation in Services Industries, Integrated Marketing Communication in the Context of the Services, Role of Technology in Retailing, Online Store Branding Strategies, Destination Marketing Strategies

Bio

Deepak Ramanan Veera Raghavan is a marketing professional with a strong research and academic foundation. His journey began with a B.Tech in Biotechnology from Sathyabama Institute of Science and Technology, Chennai, followed by an MBA in Marketing and Operations from Thiagarajar School of Management, Madurai Kamarajar University.

His academic pursuits culminated in a Ph.D. in Marketing from the prestigious National Institute of Technology, Tiruchirappalli.

His research has been published in prestigious international journals, that are Australian Business Deans Council (ABDC) and Chartered Association of Business Schools (ABS) ranked. His research works are published in premier journals like Current Issues in Tourism (ABDC-A/ABS-2), The TQM Journal (ABS-1, ABDC-B), International Journal of Quality and Service Sciences (ABS-1, ABDC-B) and Kybernetes (ABS-1, Scopus/Web of Science).

He has also earned a Six Sigma Green Belt certification, demonstrating his commitment to quality and efficiency. He has done a lot of value adding courses in the Coursera and Udemy online learning platforms.

Deepak’s professional experience includes a stint as a sales and marketing intern at Britannia Industries, one of India’s leading FMCG companies. This practical exposure has provided him with valuable insights into the industry and its dynamics.

As an Assistant Professor at Christ (Deemed to be) University, Ramanan has taught a variety of marketing courses, including Advertising Management, Marketing Management, Sales and Distribution Management, Digital Marketing, B2B Marketing and General management courses like Principles of Management, and Strategic Management. His passion for teaching and research is evident in his ability to engage students through case study and research paper-based classroom teaching.

Deepak’s research interests lie in Omnichannel retailing, technology-enabled marketing, Integrated marketing communication, Metaverse in Tourism, Destination Marketing and Robotic restaurants and service quality in developing economies.

Publications

Journal Article

Year : 2024

Exploring tourist’s metaverse experience using destination spatial presence quality & perceived augmentation: metaverse exploration, physical expedition (MEPE)

Cite this Research Publication : Natarajan, T., Pragha, P., Dhalmahapatra, K., & Veera Raghavan, D. R. (2024). "Exploring tourist’s metaverse experience using destination spatial presence quality & perceived augmentation: metaverse exploration, physical expedition (MEPE)," Current Issues in Tourism, 1–23. https://doi.org/10.1080/13683500.2024.2372652 (ABS-2, ABDC-A, Impact Factor: 6.7, Cite score: 15.5)

Publisher : Taylor and Francis

Year : 2024

Does robotic service quality determine robotic restaurant diners’ engagement behaviors? Role of customer engagement and attachment to the restaurant

Cite this Research Publication : Veera Raghavan, D.R., "Does robotic service quality determine robotic restaurant diners’ engagement behaviors? Role of customer engagement and attachment to the restaurant," The TQM Journal. DOI: 10.1108/TQM-04-2024-0157. Accepted (ABS-1, ABDC- B, Impact Factor: 3.8, Cite score: 9.1) (2024)

Publisher : Emerald Publishing Limited

Year : 2024

Does integrated store service quality determine omnichannel customer lifetime value? Role of commitment, relationship proneness, and relationship program receptiveness

Cite this Research Publication : Natarajan, T. and Veera Raghavan, D.R., "Does integrated store service quality determine omnichannel customer lifetime value? Role of commitment, relationship proneness, and relationship program receptiveness", The TQM Journal. https://doi.org/10.1108/TQM-09-2023-0276 (ABS-1, ABDC- B, Impact Factor: 3.8, Cite score: 9.1) (2024)

Publisher : Emerald Publishing Limited

Year : 2024

Unveiling metaverse sentiments using machine learning approaches

Cite this Research Publication : Natarajan, T., Pragha, P., Dhalmahapatra, K. and Veera Raghavan, D.R., "Unveiling metaverse sentiments using machine learning approaches", Kybernetes. https://doi.org/10.1108/K-11-2023-2268 (ABS-1, Impact factor: 2.5, Cite score: 5.4) (2024)

Publisher : Emerald Publishing Limited

Year : 2023

Does pickup service quality explain buy online pickup in-store service user’s citizenship behavior? Moderating role of product categories and gender

Cite this Research Publication : Natarajan, T., Ramanan, D.V. and Jayapal, J., "Does pickup service quality explain buy online pickup in-store service user's citizenship behavior? Moderating role of product categories and gender", The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-10-2022-0297 (ABS-1, ABDC- B, Impact Factor: 3.8, Cite score: 9.1) (2023)

Publisher : Emerald Publishing Limited

Year : 2023

How integrated store-service quality promotes omnichannel shoppers’ word-of-mouth behaviors: the moderating role of perceived relationship investment and the shopper’s perceived value

Cite this Research Publication : Natarajan, T. and Veera Raghavan, D.R. (2023), "How integrated store-service quality promotes omnichannel shoppers’ word-of-mouth behaviors: the moderating role of perceived relationship investment and the shopper’s perceived value", The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-12-2022-0364 (ABS-1, ABDC- B, Impact Factor: 3.8, Cite score: 9.1 ) (2023)

Publisher : Emerald Publishing Limited

Year : 2023

Does pickup service quality explain BOPIS users’ store relationship performance? The moderating role of users’ service experience consciousness

Cite this Research Publication : Natarajan, T. and Veera Raghavan, D.R., “Does pickup service quality explain BOPIS users' store relationship performance? The Moderating role of Users’ service experience consciousness”, The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/ 10.1108/TQM-03-2023-0091 (ABS-1, ABDC- B, Impact Factor: 3.8, Cite score: 9.1 ) (2023)

Publisher : Emerald Publishing Limited

Year : 2023

Does integrated store service quality stimulate omnichannel shoppers’ augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment

Cite this Research Publication : Natarajan, T. and Ramanan V, D., "Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment", Kybernetes, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-12-2022-1717 (ABS-1, Impact factor: 2.5, Cite score: 5.4) (2023)

Publisher : Emerald Publishing Limited

Year : 2023

Does service journey quality explain omnichannel shoppers’ online engagement behaviors? The role of customer-store identification and gratitude towards the store

Cite this Research Publication : Natarajan, T., and Veera Raghavan, D.R. (2023), "Does service journey quality explain omnichannel shoppers' online engagement behaviors? The role of customer-store identification and gratitude towards the store," The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-07-2023-0217 (ABS-1, ABDC- B, Impact Factor: 3.8, Cite score: 9.1)

Publisher : Emerald Publishing Limited

Year : 2023

Does integrated store service quality turn omnichannel shoppers into price-insensitive, cross-category purchasers, and loyal webroomers? Moderating role of perceived relationship investment and alternative retailer attractiveness

Cite this Research Publication : Natarajan, T., and Veera Raghavan, D.R., "Does integrated store service quality turn omnichannel shoppers into price-insensitive, cross-category purchasers, & loyal webroomers? Moderating role of perceived relationship investment & alternative retailer attractiveness," International Journal of Quality and Service Sciences, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJQSS-01-2023-0006 (ABS-1, ABDC- B, Impact Factor: 3.4, Cite score: 6.9 ) (2023)

Publisher : Emerald Publishing Limited

Year : 2023

Does integrated store service quality explain omnichannel shoppers’ online brand advocacy behaviors?: role of memorable shopping experiences, store attachment, and relationship strength

Cite this Research Publication : Natarajan T. and Veera Raghavan, D. R., "Does integrated store service quality explain omnichannel shoppers' online brand advocacy behaviors? role of memorable shopping experiences, store attachment, and relationship strength," The TQM Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/TQM-05-2023-0147 (ABS-1, ABDC- B, Impact Factor: 3.8, Cite score: 9.1 ) (2023)

Publisher : Emerald Publishing Limited

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