Year : 2019
Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behavior of consumers in Cochin City
Cite this Research Publication : Balasubramanian and Soorya Soman, "Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behavior of consumers in Cochin City," Journal of Strategic Marketing (May 2018) – ISSN: 1466-4488 Scopus Indexed (A Category), Q1 Journal.
Publisher : Taylor & Francis
Year : 2019
Bitcoin A Careful Design of Bubble or Legit Currency: Analysis Based on Indian Economy
Cite this Research Publication : Rajasree, Parvathi Sreekumar, and BalasubramanianP, “Bitcoin A Careful Design of Bubble or Legit Currency: Analysis Based on Indian Economy”, International Journal of Innovative Technology and Exploring Engineering (IJITEE), vol. 8, no. 6S, 2019.
Publisher : International Journal of Innovative Technology and Exploring Engineering (IJITEE)
Year : 2019
Rural Women Empowerment through Microfinance-A Study on SHG
Cite this Research Publication : A. Juliet Ancel, Maya, V., and BalasubramanianP, “Rural Women Empowerment through Microfinance-A Study on SHG”, Journal of Advanced Research in Dynamical and Control Systems - JARDCS, vol. 11, no. 07, pp. 444-450 , 2019.
Publisher : Journal of Advanced Research in Dynamical and Control Systems - JARDCS
Year : 2019
Investor’s Perception toward Mutual Fund in the Ernakulam City
Cite this Research Publication : Keerthana P. M., Nidheesh K. N., and BalasubramanianP, “Investor’s Perception toward Mutual Fund in the Ernakulam City”, International Journal of Innovative Technology and Exploring Engineering (IJITEE), vol. 8, no. 6S, 2019.
Publisher : International Journal of Innovative Technology and Exploring Engineering (IJITEE)
Year : 2019
Impact on Operational Efficiency Of Threemajor Private Airlines With Respect To Indian Aviation Industry
Cite this Research Publication : Sreelakshmi G. and BalasubramanianP, “Impact on Operational Efficiency Of Threemajor Private Airlines With Respect To Indian Aviation Industry”, Restaurant Business, vol. 118, no. 2, pp. 108-123, 2019.
Publisher : Restaurant Business
Year : 2019
Study of Financial Risk Management In Renewable Energy With Reference To Large And Medium Enterprises In Coimbatore District
Cite this Research Publication : Keerthana T. P. and BalasubramanianP, “Study of Financial Risk Management In Renewable Energy With Reference To Large And Medium Enterprises In Coimbatore District”, Coimbatore District. Restaurant Business, vol. 118, no. 2, pp. 98-107, 2019.
Publisher : Coimbatore District. Restaurant Business
Year : 2019
Consumer behaviour and purchase intention for organic food products: a review
Cite this Research Publication : Krishna R. and BalasubramanianP, “Consumer behaviour and purchase intention for organic food products: a review”, Journal of Emerging Technologies and Innovative Research, vol. 6, no. 5, 2019.
Publisher : Journal of Emerging Technologies and Innovative Research
Year : 2017
A Study on Consumer Preference towards Emergence of Malls in Ernakulum District
Cite this Research Publication : Rejitha Thomas, Tincymol Thomas and P. Balasubramanian, "A Study on Consumer Preference towards Emergence of Malls in Ernakulum District," International Journal of Applied Business and Economic Research (2017) – Scopus Indexed – ISSN 0972 – 7302.
Year : 2017
A Study on Online Banking among Customers with reference to Nationalized Banks in Ernakulum District
Cite this Research Publication : P. Balasubramanian, Athira G Kumar and Sangeetha, "A Study on Online Banking among Customers with reference to Nationalized Banks in Ernakulum District", International Journal of Applied Business and Economic Research (2017) – Scopus Indexed – ISSN 0972 – 7302.
Year : 2017
Prospects of Start-up ecosystem – A Review
Cite this Research Publication : P. Balasubramanian and Ranjini S Nambiar, "Prospects of Start-up ecosystem – A Review," International Journal of Business Research, Vol.17, Issue 2, Page: 165 – 172, June 2017, ISSN 1555 – 1296. Scopus Indexed.
Year : 2017
A Study on the impact of fall in rubber prices with reference to farmers in Kottayam District
Cite this Research Publication : P. Balasubramanian and Ranjini S Nambiar, "A Study on the impact of fall in rubber prices with reference to farmers in Kottayam District," International Journal of Applied Business and Economic Research (2017) - Scopus Indexed - ISSN 0972 – 7302.
Year : 2017
Determinants of Dividend Policy: A study of selected listed firms in National Stock Exchange
Cite this Research Publication : P. Balasubramanian and Anjana, "Determinants of Dividend Policy: A study of selected listed firms in National Stock Exchange," has been accepted to be published in journal titled “International Journal of Applied Business and Economic Research (2017) – Scopus Indexed - ISSN 0972 – 7302.
Year : 2016
A Study on Awareness and Behavior of College Students towards E-waste from Obsolete Mobile Phones of Various Brands
Cite this Research Publication : Balasubramanian and Anusree P S, "A Study on Awareness and Behavior of College Students towards E-waste from Obsolete Mobile Phones of Various Brands", KVIM Journal of Management, Vol.3, Issue 1, Page: 12 – 24, ISSN: 2395 – 0216. Non-Scopus.
Year : 2016
A Study on People’s Perceptions towards online shopping
Cite this Research Publication : P. Balasubramanian, "A Study on People’s Perceptions towards online shopping," Bonfring International Journal of Industrial Engineering and Management Science, ISSN 2277 – 5056, Volume 6, Issue 3, 93-95 DOI:10.9756/BIJIEMS.8187, August 2016.
Year : 2016
A Study on the Impact of Fall in Rubber Prices with reference to Farmers in Kottayam District
Cite this Research Publication : Ranjini S.Nambiar and P. Balasubramanian, "A Study on the Impact of Fall in Rubber Prices with reference to Farmers in Kottayam District", International Journal of Applied Business and Economic Research, December 2016, ISSN : 0972 – 7302. Scopus Indexed.
Year : 2016
Branding through CSR – A Study
Cite this Research Publication : Vinod N. P. and P. Balasubramanian, "Branding through CSR - A Study," in International Journal of Scientific Research – ISSN 2277 – 8179, Volume 5, Issue 4, April 2016.
Year : 2016
CSR as a branding tool with reference to CUMI Kochi
Cite this Research Publication : P. Balasubramanian, "CSR as a branding tool with reference to CUMI Kochi," International Journal of Research in Commerce and Management – ISSN 0976 – 2183, Volume 7, Issue 5, May 2016.
Year : 2016
Price Discovery in commodity future market – A Case Study of Rubber
Cite this Research Publication : P. Balasubramanian, "Price Discovery in commodity future market – A Case Study of Rubber," International Journal of Scientific Research – ISSN 2277 – 8179, Volume 5, Issue 4, April 2016.
Year : 2015
Changes in Shopping interest with reference to LULU International Shopping Mall, Kochi
Cite this Research Publication : P. Balasubramanian, "Changes in Shopping interest with reference to LULU International Shopping Mall, Kochi," International Research Journal of Business and Management – ISSN 2322-083X, Volume 8, Issue 6. (Impact Factor 2.93) May 2015.
Year : 2015
Sunk cost fallacy: Effect of situational knowledge on irrational choices
Cite this Research Publication : Dr. P. Balasubramanian, Kalyanasundaram, K., and Aravindhan, S., “Sunk Cost Fallacy: Effect of Situational Knowledge on Irrational Choices”, Singapore Economic Review conference 2015 . Mandarin Orchard Singapore, 2015.
Publisher : Singapore Economic Review conference
Year : 2014
Positive Management Education: Creativity Creative’s minds, Passionate hearts and kindred Spirits
Cite this Research Publication : P. Balasubramanian, "Positive Management Education: Creativity Creative’s minds, Passionate hearts and kindred Spirits", International Journal of Social Sciences and Interdisciplinary Research – ISSN 2277-677X, Vol. 3, Number 3, July - Sept 2014, Page No. 67 to70.
Year : 2013
Measures to Improve Common Investor Confidence in IPOs
Cite this Research Publication : P. Balasubramanian, "Measures to Improve Common Investor Confidence in IPOs," International Journal of Marketing, Financial Services & Management Research – ISSN 2277-3622, Vol.2, No.10, October 2013. (Impact Factor 0.468).
Year : 2012
A Study on Investor Behavior in Equity Investment with Reference to Coimbatore District
Cite this Research Publication : P. Balasubramanian, "A Study on Investor Behavior in Equity Investment with Reference to Coimbatore District," Journal of Commerce and Management Thought – ISSN 0956-9568, July 2012, Volume 1, Number 1.
Year : 2011
Investor Behavior in Equity Investment
Cite this Research Publication : P. Balasubramanian, "Investor Behavior in Equity Investment," in International Journal of Commerce and Management – ISSN 0965-5685, March 2011, Volume 1, Number 2.