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Dr. R. Ananthi

Assistant Professor (Selection Grade) , School of Business, Amritapuri

Qualification: MBA, MCom, MPhil, NET, Ph.D
ananthir@am.amrita.edu
Orcid ID
Google Scholar Profile
Scopus ID
Research Interest: Corporate Finance, Financial Inclusion, Digital Financial System

Bio Publications Case Studies Research Grants FDP / Workshops Talks Awards Conferences
Bio

Dr. Ananthi Rajayya currently serves as an Assistant Professor (Sl. Gd) in the area of Finance at the School of Business, Amritapuri campus. She has over 17 years of experience in management education. She holds her Master’s Degree in Management and Commerce, specializing in Finance and qualified with UGC-NET in Management and Commerce. Her Ph.D. is in the area of Corporate Finance on the topic Dividend Determinants of Commercial Banks in India under Bharathiar University, Coimbatore.

She is passionate about case writing and a prolific author of management case studies. She has published several case studies/ Case Chapters in ICFAI Books, ICFAI Case Development Centre (IBSCDC), Hyderabad and The Case Centre, UK. More than 1000 copies of her Cases and Teaching Notes have been purchased for academic use by leading B-Schools around the world. She has received several best-case honours and has a strong desire to compete in national and international case study competitions. She also develops management case studies for Amrita University’s government-funded e-governance project.

She has acted as resource person for Faculty Development Programmes and Guest Lectures on Case Study Analysis organized by various institutions like PSG College, Sri Krishna Institute of Management, CIET- MBA, SNS College of Technology, SVS Institute of Management Studies, Tamilnadu College of Engineering, Sree Narayana Guru College, NGM College and CIMAT.

She has served in various administrative roles like PGP- Chair MBA Programme, Head of Department, EDC-Coordinator and NAAC Steering Committee Member.

Publications

Journal Article

Year : 2023

Dividend Behaviour Analysis Of Indian Banking Industry With The Application Of Dividend Models

Cite this Research Publication : R. Ananthi “Dividend Behaviour Analysis Of Indian Banking Industry With The Application Of Dividend Models” in CIKITUSI International Journal for Multidisciplinary Research, May 2019 (UGC Approved Journal with an impact factor of 6.1, ISSN No: 0975-6876)

Year : 2023

Impact Of Sustainable Development On The Indian Economy

Cite this Research Publication : R. Ananthi “Impact Of Sustainable Development On The Indian Economy” in European Chemical Bulletin, 2023

Year : 2022

Stock Market forecasting of the Nifty 50 during pandemic: Arima vs. Hold Models in the book Rethinking Business Agility during Uncertainty

Cite this Research Publication : R. Ananthi “Stock Market forecasting of the Nifty 50 during pandemic: Arima vs. Hold Models in the book Rethinking Business Agility during Uncertainty” by Management Development Institute (Publisher: Taylor & Francis Group), 2022

Year : 2020

E-Pharmacy: The Future of Pharmaceutical Industry in India?

Cite this Research Publication : R. Ananthi “E-Pharmacy: The Future of Pharmaceutical Industry in India?” in DJAME Journal of Management Research (DJJMR), 2020

Year : 2019

Dividend Behaviour Analysis Of Indian Banking Industry With The Application Of Dividend Models

Cite this Research Publication : CIKITUSI International Journal for Multidisciplinary Research, May 2019 (UGC Approved Journal with an impact factor of 6.1 ISSN No: 0975-6876)

Publisher : CIKITUSI International Journal for Multidisciplinary Research

Year : 2018

Applicability of Lintner’s Dividend Model in Indian Banking Sector

Cite this Research Publication : R. Ananthi “Applicability of Lintner’s Dividend Model in Indian Banking Sector” in SELP Journal of Social Science, September 2018 (UGC Approved Journal with an impact factor of 3.655 ISSN No: 0975-9999)

Year : 2018

Applicability of Lintner’s Dividend Model in Indian Banking Sector

Cite this Research Publication : SELP Journal of Social Science, September 2018 (UGC Approved Journal with an impact factor of 3.655 ISSN No: 0975-9999)

Publisher : SELP Journal of Social Science,

Year : 2017

Review Of Literature On Dividend Determinant In Banking Sector

Cite this Research Publication : R. Ananthi "Review Of Literature On Dividend Determinant In Banking Sector" in Shanlax International Journal of Management (UGC Approved Journal with an impact factor ISSN No: 2321-4643) during October 2017

Year : 2017

Review Of Literature On Dividend Determinant In Banking Sector

Cite this Research Publication : Shanlax International Journal of Management (UGC Approved Journal with an impact factor ISSN No: 2321-4643) during October 2017

Publisher : Shanlax International Journal of Management

Year : 2017

Commercialization of Pharma R&D Offshoring in Indian Scenario

Cite this Research Publication : Conference Book on Changing Paradigms in Indian Business published by NGM College, Pollachi, March 2017

Publisher : Conference Book on Changing Paradigms in Indian Business published by NGM College, Pollachi

Year : 2015

Financial Inclusion of Urban Poor in India – Challenges and Measures

Cite this Research Publication : CIMAT Journal of Research, Vol:IV, Issue: VII, September 2015, Page no: 12-19 (ISSN:2250-298X)

Publisher : CIMAT Journal of Research

Year : 2014

The Rise of Social Enterprises In India: The Case Of Desicrew

Cite this Research Publication : R. Ananthi “The Rise of Social Enterprises In India: The Case Of Desicrew" in PES Business Review - Peer Reviewed International Journal, Vol 10, Issue 1, December 2014

Year : 2013

Inclusive Growth through NGOs in India – A Study on NEWS

Cite this Research Publication : PES Business Review - Peer Reviewed International Journal, Vol 9, Issue 1, December 2013.

Publisher : PES Business Review - Peer Reviewed International Journal

Year : 2013

Dividend Paying Behaviour of Public Sector Banks in India

Cite this Research Publication : R. Ananthi “Dividend Paying Behaviour of Public Sector Banks in India”, CIMAT Journal of Research, Vol:II, Issue: III, September 2013, Page no: 23-25 (ISSN:2250-298X)

Publisher : CIMAT Journal of Research,

Year : 2013

Micro Case Study: Ratan Tata’s Nano

Cite this Research Publication : “Micro Case Study: Ratan Tata’s Nano” in the Business Leadership Review - Peer Reviewed International Journal published by Association of MBAs, London, January 2013

Publisher : Association of MBAs, London

Year : 2012, 2013

Ratan Tata’s Nano Car”, “Sparkling Mall Culture in Kovai – Brookfields Vs. Fun Republic” published in “KovaiVanigam”

Publisher : an Upcoming Business Magazine in November 2012 and February 2013.

Year : 2013

Performance Analysis of IDBI an application of CAMELS model rating system

Cite this Research Publication : Organizational Management- Journal of Management Education, Vol: XXVIII, No:4, Jan-Mar 2013, Page No: 28-33 (ISSN: 0975 – 699X).

Publisher : Organizational Management- Journal of Management Education

Year : 2012, 2013

Ratan Tata’s Nano Car”, “Sparkling Mall Culture in Kovai – Brookfields Vs. Fun Republic” published in “KovaiVanigam”

Publisher : an Upcoming Business Magazine in November 2012 and February 2013.

Year : 2012

Building Competencies in Business Through CSR Practices

Cite this Research Publication : Journal of Management Science published by Non Olympic Times, Vol: I Special Issue IV, June 2012, Page No: 132-136 (ISSN: 2249-1260)

Publisher : Journal of Management Science published by Non Olympic Times

Year : 2012

Performance Evaluation of Selected Telecom Companies in India – A Taxonomy Approach

Cite this Research Publication : Journal of Contemporary Research in Management, Vol:7, No:1, Jan-March 2012, Page No: 11-25 (ISSN: 0973-9785)

Publisher : Journal of Contemporary Research in Management.

Year : 2009

Rural Empowerment Through Contract Farming In India

Cite this Research Publication : Rathinam Journal of Management, Vol: I, Issue:IV, Special Issue - February 2015, Page No: 166-171 (ISSN NO: 2250-2009)

Publisher : Rathinam Journal of Management

Year : 2008

How Goldman Sachs Survived the US Mortgage Crisis

Cite this Research Publication : R. Ananthi “How Goldman Sachs survived the US mortgage crisis” in the “Global CEO” Magazine– November 2008 Issue.

Publisher : Global CEO

Year : 2008

Global Economic Turmoil on Indian Banks

Cite this Research Publication : Journal “Erudition” published by Albertian Institute of Management, Cochin in 2008.

Publisher : Albertian Institute of Management

Conference Paper

Year : 2021

Dividend Paying Behavior of Commercial Banks in India

Cite this Research Publication : Two-day International Conference “Global Business Change and Transformation E-Summit 2021 (GBCTS 2021) organized by SIIMS during 11-12 March 2021.

Publisher : Two-day International Conference “Global Business Change and Transformation E-Summit 2021 (GBCTS 2021) organized by SIIMS

Year : 2021

Examining Application of Dividend Models in Private Banks

Cite this Research Publication : 2nd International Multidisciplinary Conference on Information Science Management Research and Social Science organized by Alpha Arts and Science College, Chennai on March 19th, 2021.

Publisher : 2nd International Multidisciplinary Conference on Information Science Management Research and Social Science organized by Alpha Arts and Science College

Year : 2019

Omni-Channel Retail Strategy

Cite this Research Publication : International Conference on “Transformation of Management Practices for the Digital Age” organised by SIIMS on 15th March 2019.

Publisher : International Conference on “Transformation of Management Practices for the Digital Age” organised by SIIMS

Year : 2018

New Age Financial Instruments

Cite this Research Publication : National Seminar on 'Accounting Standards' organised by SNMV CAS on 26.10.2018.

Publisher : National Seminar on 'Accounting Standards' organised by SNMV CA

Year : 2015

Rural Empowerment Through Contract Farming In India

Cite this Research Publication : ICSSR Sponsored Two-Day National Seminar on Rural Empowerment in India through Initiatives and Innovations in Agriculture Sector organized by Rathinam Institute of Management, on January 23-24, 2015.

Publisher : ICSSR Sponsored Two-Day National Seminar on Rural Empowerment in India through Initiatives and Innovations in Agriculture Sector organized by Rathinam Institute of Management

Year : 1976, 2013

Innovation in Entrepreneurship: The Case of Rural BPOs

Cite this Research Publication : National Conference "Entrepreneurship & Innovation'2013" organized by Jayaram College of Engineering and Technology, on 9.03.2013.

Publisher : National Conference "Entrepreneurship & Innovation'2013" organized by Jayaram College of Engineering and Technology

Year : 2012

FDI in Retail Sector – Challenges and Opportunities

Cite this Research Publication : International Conference on “Impact of Global Crisis in Indian Business” organized by Annai Mathammal Sheela Engineering College, Namakkal, on 14.9.2012 (Published in the Souvenir)

Publisher : Souvenir

Year : 2012

Long Term Investment in Gold – A Viable Option?

Cite this Research Publication : National Conference on Trends in Banking & Finance organized by SNS College of Technology, Coimbatore, on 26.03.2012.

Publisher : National Conference on Trends in Banking & Finance organized by SNS College of Technology

Year : 2012

FDI in Retail Sector

Cite this Research Publication : the National Conference at Nehru Institute of Management Studies, Coimbatore, on 10.02.2012

Publisher : National Conference at Nehru Institute of Management Studies

Year : 2011

Emerging HR challenges in the Era of Globalization

Cite this Research Publication : the International Conference on Challenges of Indian Business in Global Economy at Annai Mathammal Sheela Engineering College, Namakkal, on 23.9.2011

Publisher : the International Conference on Challenges of Indian Business in Global Economy

Year : 2011

Competitive Advantage through CSR Practices

Cite this Research Publication : The National Conference on Emerging Trends in Global Business at RVS Institute of Management Studies, Coimbatore, on 10.9.2011.

Publisher : The National Conference on Emerging Trends in Global Business at RVS Institute of Management Studie

Year : 2011

Need for Consumer Protection in Insurance Industry

Cite this Research Publication : the International Conference on Globalisation and Consumer Protection at Kalasalingam University on 28th & 29th of January, 2011 published in the edited book Globalization and Consumer Protection.

Publisher : International Conference on Globalisation and Consumer Protection at Kalasalingam University

Year : 2011

Innovative Business Models of Rural BPOs

Publisher : RVS Institute of Management Studies and Research

Year : 2010

Impact of Global Economic Choas on Indian Banking Sector Causes & Consequences

Publisher : The International Conference on Global Recession and its Impact organized by Nehru Institute of Management Studies,

Year : 2010

Rural BPOs – The Future of BPO Industries in India

Publisher : the National Conference on Think Global – Go Rural organized by K.S. Rangaswamy College of Arts and Science, Tiruchengode

Year : 2009

Global Economic Turmoil and Indian Banking Sector

Publisher : the AICTE Sponsored 3-Day National Seminar on Financial Sector – Contemporary Issues held on September 15, 16 & 17th 2009 at Sree Saraswathi Thygaraja College, Pollachi

Year : 2008

Impact of Global Economic Turmoil on Indian Banking Sector

Publisher : in the National Seminar held on 29.10.2008 at Albertian Institute of Management, Ernakulam.

Year : 2008

Wal-Mart’s International Experiences: Ushering-in New Horizons in Retailing

Publisher : in the National Seminar held on 22.02.2008 at ICFAI Business School, Chennai

Year : 2008

Banks – Changing gears to face new risks

Publisher : the State Level Seminar conducted by MOP Vaishnav College, Chennai on 9.02.2008.

Year : 1976, 2013

Innovation in Entrepreneurship: The Case of Rural BPOs

Cite this Research Publication : National Conference "Entrepreneurship & Innovation'2013" organized by Jayaram College of Engineering and Technology, on 9.03.2013.

Publisher : National Conference "Entrepreneurship & Innovation'2013" organized by Jayaram College of Engineering and Technology

Book

Year : 2017

Impact of Demonetization on Alternate Payment Mechanism

Publisher : January 2017 (ISBN: 9789384234867) for SNMV College of Arts and Science

Year : 2012

Rural Empowerment for Economic Growth – Indian Perspective

Cite this Research Publication : April 2012 (ISBN No: 9788191047271) for CIET, Coimbatore.

Publisher : CIET

Case Study

Year : 2021

Kerala Nipah Virus Outbreak 2018: The Need for Global Surveillance of Zoonotic Diseases

Cite this Research Publication : "Kerala Nipah Virus Outbreak 2018: The Need for Global Surveillance of Zoonotic Diseases” in the book titled “International Case Studies in the Management of Disasters” published by Emerald Publishing Limited, January 2021 (ISBN: 978-1-83982-187-5)

Publisher : Emerald Publishing Limited

Year : 2012

Dr. Reddy’s Custom Pharmaceutical Services (CPS) – A tailor-made breakthrough strategy in Pharma offshoring?

Cite this Research Publication : the book titled “Innovation in India – The Future of Offshoring” published by Palgrave Macmillan, London, December 2012 (Included in Springer Link, Scopus Indexed with ISBN No: 978-1-137-26855-6)

Publisher : Palgrave Macmillan, London

Year : 2011

Energizing Rural India through Contract Farming Model in the Poultry Sector: The case of Suguna Poultry Farm

Cite this Research Publication : the Compendium “Catalysing Markets Through Collectives: Experiences from the Allied Sector” published by Access Development Services, New Delhi for winning in the SitaramRao Case Study Competition 2011, Page No: 69-83

Publisher : Catalysing Markets Through Collectives: Experiences from the Allied Sector

Year : 2009

Southwest Airlines: The key for boosting Employee Morale

Cite this Research Publication : Case chapter “Southwest Airlines: The key for boosting Employee Morale”, in the book titled “Behavioral Dimensions In Human Resources Management”, 2009, ICFAI University Press (ISBN No: 9788131421932). Reprinted in the book titled “HR in Hospitality Industry: Issues and Strategies”.

Publisher : ICFAI University Press

Year : 2008

Customer-centric culture: The Wal-Mart way

Cite this Research Publication : Case chapter “Customer-centric culture: The Wal-Mart way”, in the book titled “Customer Relationship Management in Retail”, 2008, ICFAI University Press (ISBN No: 9788131418871). Reprinted in the book titled “Customer Service – Concepts and Cases”.

Publisher : ICFAI University Press

Case Studies

Publication Type – Case Studies, Structured Assignments and Teaching Notes authored and uploaded to the websites of The Case Centre (ECCH), UK, and ICFAI Case Development Centre (IBSCDC), Hyderabad

  • Indian Retailers’ Foray Into E-Commerce Industry: The Case Of Future Group
  • Renault-Nissan-Mahindra: The Strategic Partnership for Growth
  • Coca-Cola’s multi-branding strategy: Is it the right move?
  • How Goldman Sachs survived the US mortgage crisis
  • Coca-Cola’s Corporate Social Responsibility in India
  • Innovative HR practices at Southwest: Can it be sustained?
  • Wal-Mart’s ‘Think Global, Act Local’ – Can ‘Americanisation’ Have its Way?
  • CEOs in the US: Are they Overpaid?
  • AIG: The Problem of Disclosures
  • The Mittal Arcelor Bid
  • BMW’s Exit from Branded Entertainment: Is it the Right Move?
Research Grants
  • Case Author for Amrita University’s government-funded e-governance project.
  • Corporate Consultancy services Undertaken:
    Conducted Customer Perception Survey for AR Holding Ltd, Singapore during the month of October 2012 during my service at CIET College. This was part of the Corporate Consulting assignment taken up from Launchpad a leading Corporate Consultancy Service Provider in Coimbatore.
    – Developed Web Content and Course Material for Poultry Farmers Regulator Committee (PFRC) during 2020. Also conducted a survey on usage of Chicken by the Restaurants for the benefit of PFRC in 2021.
FDP / Workshops

Organised:

  • Two-day Virtual Workshop on Case Study Writing for the faculty members of Amrita School of Business, 2021
  • Colloquium Workshop Sessions on Goal Setting, Capital Markets, Financial Markets, Financial Literacy, Leadership Skills, and Taxation for the students of Amrita School of Business, 2023
  • One-day training workshop for rural women on cultivation and marketing of mushroom at Coimbatore Institute of Engineering and Technology, 2012.
  • Entrepreneurship Awareness workshop for School Children at Govt. High Schools, Coimbatore, 2013.
  • Intercollegiate Business Plan Contest at Coimbatore Institute of Engineering and Technology, 2013

Attended:

  • ABS Business Conclave at Amrita School of Business, Coimbatore on September 2023
  • Two-day Virtual Workshop on Case Study by Amrita School of Business, 2021
  • Five-Day Online FDP on “Team-building and Coordination” by ATAL AICTE Conducted by GITAM Institute, Hyderabad from 15.02.2021 to 19.02. 2021.
  • Five-Day FDP on Social Enterprise Management Sponsored By ATAL AICTE Conducted by VES Institute of Management, Mumbai from 19.01.2021 to 23.01. 2021.
  • Seven-Day FDP on Adaptive Success Strategies For NAAC organized by SNMVCAS during 24.11.2020 to 1.12.2020
  • Six-Day FDP on “How To Teach Online” by IIM Indore during 27.07.2020 to 1.08.2020
  • Seven-Day International FDP on “Post Covid-19 Challenges and Opportunities – A Global Perspective” organised by SIIMS during 6.06.2020 to 12.06.2020
  • Six-Day Online FDP on “Emerging Trends in Engineering and Management” by CIET during 27.05.2020 to 1.06.2020
  • Seven-Day International FDP on “Impact of Post Covid-19 Scenario in Banking And Insurance Sector” by NGM College during 20.05.2020 to 27.05.2020
  • Six-Day FDP on “Challenges in Financial Management Covid-19 Scenario” by KKCAS during 14.05.2020 to 19.05.2020
  • One Week FDP on “Insights into Quality research And Innovation” by Vivekananda College of Engineering during 13.05.2020 to 20.05.2020
  • One and a half Week NPTEL-AICTE Faculty Development Programme on Working Capital Management during July-Nov 2019.
  • Three-day FDP on “Teaching Techniques with Gamification” organized by SIIMS in association with ICT Academy from 29th -31st August 2019.
  • One and a half Week NPTEL-AICTE Faculty Development Programme on Financial Statement Analysis and Reporting during Jan-April 2019
  • Two-day workshop on Revised NAAC Norms and Procedures organized by Bharathiar University and Association of Principals of Colleges of Bharathiar University during October 26th & 27th 2018
  • “40 Hours Tally ERP 9 Course with GST” organized by Departments of Commerce with CS and BI and C Cube Technologies- Coimbatore during 5.2.2018-28.2.2018
  • One-day Workshop on NAAC Revised Assessment & Accreditation Framework organized by IQAC, Bharathiar University, Coimbatore on 3.2.2018
  • National Level Symposium on “Financial Markets and Economic Development” jointly organized by NISM Mumbai & SNMV IM on 30.08.2017
  • One-day National Level FDP on “Goods and Services Tax” organized by the PG Department of Commerce with Computer Applications, NGM College, Pollachi on 5.8.2017
  • FDP on Entrepreneurship organized by the PMO- IEDP at Anna University Regional Campus, Coimbatore during 2.8.2017 to 4.8.2017
  • “Project Genesis – FDP on Finance & Accounting Process” organized by Infosys Campus, Mysore during 21-24 November 2016.
  • One- Day Workshop on “Case Study Analysis” organized by SNMV IM on 27th September 2016
  • One-day National Workshop on Research Tools for Management conducted by CIMAT on 26th February 2016.
  • Three-day FDP on Case Writing, Teaching and Research organised by XIME, Bangalore from 29th to 31st October 2015
  • FDP on Case Method of Teaching on 27th April 2015 organised by RVS IMSR.
  • Professional Development Workshop on Innovative Teaching Ideas for Management Educators organized by KCT Business School on July 26th 2012.
  • Two-day Faculty Development Programme on Avenues of Project Grants and Proposal Writing organized by KPR Business School during 30th and 31st May 2012.
  • Anna University-sponsored seven-day Faculty Development Programme on Organisational Behaviour organised by SSK College of Engineering and Technology during 23rd June – 29th June 2011.
  • One-day Faculty Development Programme on Application of SPSS organised by CIMAT on 16.06.2011.
  • Attended one-day workshop on “Ownership Quotient” organised by Aegis Global Academy 15.10.2011.
  • Undergone training on Entrepreneurship “Orientation to Entrepreneurship”, “Kick-starting the Entrepreneurial Campus” organised by National Entrepreneurship Network in the month of August 2011.
  • FDP on Case Method of Management Teaching at Sri Venkateshwara College of Engineering, Coimbatore on 05.05.2011.
  • FDP on Case Writing, Presentation and Analysis at Karpagam College of Engineering, Coimbatore on 2nd and 3rd of February 2011.
  • “One-day International Symposium on IFRS – Implication on Accounting Studies” organized by Sri GVG Visalakshi College for Women on 8th January 2011.
  • As part of teaching and learning process, visited three reputed B-Schools in Chennai such as Chennai Business School, Great Lakes Institute of Management and Institute for Financial Management Research (IFMR).
  • Participated in “SWSL Corporate Management Process Orientation Programme” at Strategic Weighing Systems Ltd. Chennai for three days (13, 14 & 15th July 2009).
  • National Workshop on “Derivatives” organized by Albertian Institute of Management, Ernakulam and Geojit Financial Services Ltd. in association with National Stock Exchange and National Commodity and Derivatives Exchange Ltd. on 17th and 18th April 2009.
  • Management Teachers Orientation Programme on “Inner and Outer Transformation” organized by Albertian Institute of Management, Ernakulam on 26th and 27th September 2008.
  • CSR Role-out Workshop conducted by the Indian Institute of Management, Bangalore (IIM -B) on January 3rd and 4th 2008.
Talks

Research Talks Delivered

  • FDP on ‘Building and sourcing Case studies For teaching’ at Kalasalingam Business School in 2022
  • FDP on Case Study Methods at NGM College in 2020
  • FDP on Case Study Approach in Teaching at Coimbatore Institute of Engineering and Technology in 2019
  • FDP on Case Study Writing at Sri Krishna Institute of Management in 2015

Invited Talks

  • Webinar on Challenges and Opportunities in New Generation Startups organized by PSG College of Arts and Science in 2022
  • Webinar on Case Study Analysis organized by PSG College of Arts and Science in 2021
  • Workshop on Case Study Approach organized by SNS College of Technology, SVS Institute of Management Studies, Tamilnadu College of Engineering and Sree Narayana Guru College, Coimbatore.
Awards
  • First Prize of 3000 Euros in the International Case Study Contest conducted by Association of MBAs, London in 2012. (Publisher –Business Leadership Review, London)
  • Finalist in the International Case Study competition conducted by Aditya Birla India Centre of London Business School in 2009 (Publisher – Palgrave Macmillan)
  • Consolation Prize and Third Prize in the National Case Study Competitions organized by PES Institute of Technology, Bengaluru in the year 2013 & 2014.
  • Finalist in AIMS Best Case Award contest conducted by AIMS Annual Management Education Convention, Indore in 2015
  • Best Case Award from DJAME Journal of Management Research (DJJMR), Coimbatore in 2020.
  • Best Paper Award from RVS Institute of Management Studies and Research in 2011.
Conferences

Conferences/ Seminars Organised:

  • AICTE-sponsored two-day National Conference on Rural Empowerment for Economic Growth – Indian Perspective at Coimbatore Institute of Engineering and Technology, Coimbatore, 2012.
  • Three-Day AICTE-sponsored National Seminar on Financial Sector – Contemporary Issues at Sree Saraswathi Thygaraja College, Pollachi, 2009
  • National Level Seminar ‘The Global Economic Turmoil – Causes, Courses and Consequences’ at Albertian institute of Management, Cochin, 2008

Papers presented in Conferences:

  • “Disruptive Innovation in Pharmaceutical Industry in India: The Case of E-Pharmacies” in the 8th GBE Conference organized by IMI, Bhubaneswar during 8-10 December 2022.
  • “Dividend Paying Behavior of Commercial Banks in India” in the Two-day International Conference “Global Business Change and Transformation E-Summit 2021 (GBCTS 2021) organized by SIIMS during 11-12 March 2021.
  • “Examining Application of Dividend Models in Private Banks” in the 2nd International Multidisciplinary Conference on Information Science Management Research and Social Science organized by Alpha Arts and Science College, Chennai on March 19th, 2021.
  • “Omni-Channel Retail Strategy” in the International Conference on “Transformation of Management Practices for the Digital Age” organised by SIIMS on 15th March 2019.
  • “New Age Financial Instruments” in the National Seminar on ‘Accounting Standards’ organised by SNMV CAS on 26.10.2018
  • “Indian Retailers’ Foray into e-commerce Industry” in the National Level Conference on Impact of Modern Management on Indian Economic Growth organized by SNMVIM on 6th January 2017.
  • “Rural Empowerment Through Contract Farming In India” in the ICSSR Sponsored Two-Day National Seminar on Rural Empowerment in India through Initiatives and Innovations in
  • Agriculture Sector organized by Rathinam Institute of Management, on January 23-24, 2015.
  • “Innovation in Entrepreneurship: The Case of Rural BPOs” in the National Conference “Entrepreneurship & Innovation’2013” organized by Jayaram College of Engineering and Technology, on 9.03.2013.
  • One-day State Level Conference, “Establishment of Entrepreneurship Development Cells in Higher Education Institutions in Tamil Nadu” organized by Entrepreneurship Development Institute, Chennai on 21st December 2012.
  • “FDI in Retail Sector – Challenges and Opportunities” in International Conference on “Impact of Global Crisis in Indian Business” organized by Annai Mathammal Sheela Engineering College, Namakkal, on 14.9.2012 (Published in the Souvenir)
  • “Long Term Investment in Gold – A Viable Option?” in a National Conference on Trends in Banking & Finance organized by SNS College of Technology, Coimbatore, on 26.03.2012.
  • “FDI in Retail Sector” in the National Conference at Nehru Institute of Management Studies, Coimbatore, on 10.02.2012
  • “Competitive Advantage through CSR Practices” in the National Conference on Emerging Trends in Global Business at RVS Institute of Management Studies, Coimbatore, on 10.9.2011.
  • “Need for Consumer Protection in Insurance Industry” in the International Conference on Globalisation and Consumer Protection at Kalasalingam University on 28th & 29th of January, 2011 published in the edited book Globalization and Consumer Protection.
  • “Impact of Global Economic Choas on Indian Banking Sector Causes & Consequences” in the International Conference on Global Recession and its Impact organized by Nehru Institute of Management Studies, Coimbatore on 18.02.2010.
  • “Rural BPOs – The Future of BPO Industries in India” in the National Conference on Think Global – Go Rural organized by K.S. Rangaswamy College of Arts and Science, Tiruchengode on 18.03.2010
  • “Global Economic Turmoil and Indian Banking Sector” in the AICTE Sponsored 3-Day National Seminar on Financial Sector – Contemporary Issues held on September 15, 16 & 17th 2009 at Sree Saraswathi Thygaraja College, Pollachi
  • “Impact of Global Economic Turmoil on Indian Banking Sector” in the National Seminar held on 29.10.2008 at Albertian Institute of Management, Ernakulam.
  • “Wal-Mart’s International Experiences: Ushering-in New Horizons in Retailing” in the National Seminar held on 22.02.2008 at ICFAI Business School, Chennai.
  • “Banks – Changing gears to face new risks” in the State Level Seminar conducted by MOP Vaishnav College, Chennai on 9.02.2008.
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