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Dr. Balasubramanian A.

Asst. Professor

Dr. Balasubramanian A. currently serves as Assistant Professor at the School of Communication. He was conferred with a Ph. D. from the Department of Communication, Manonmaniam Sundaranar University, Tirunelveli. .

Qualification: MA, Ph.D
a_balasubramanian@cb.amrita.edu
Research Interest: E-Governance, Infomation & Communication Technology (ICT)

Bio Publications
Bio

Dr. Balasubramanian has completed his M. A. and Ph. D. from the Department of Communication, Manonmaniam Sundaranar University, Tirunelveli. He has a combined work experience of close to thirteen years in industry and academia.

Teaching areas at Amrita include television production, AV basics and documentary.

Before joining Amrita, he was heading the UG and the PG Department of Mass Communication at SIAD, Chennai. He has also worked in various institutions in Tamil Nadu and Karnataka. He has also served in an advertising industry as Production Executive for two years .

Dr. Balasubramanian’s research interest include E- Governance in affiliating Indian Universities, Impact of TV programmes such as Top 10 movies and Mega Serials on the viewers. He has published papers on ICT and E – Governance, Presented papers at National and International Conferences. He also organized national level seminars at Christ College, Bangalore.

Dr. Balasubramanian has designed and developed many successful course modules including Visual Narrative Sequence, Film Studies, Information Education and Communication, and Documentary.

Dr. Balasubramanian has produced couple of documentaries for ministry of tribal welfare and the Department of Anthropology, University of Madras.

The Documentary about tribes in Tamil Nadu was Sponsored by the Ministry of Tribal Welfare, Government of Tamil Nadu. The purpose of this project was to produce a 30 minutes documentary about the tribes in various spots of Tamil Nadu, highlighting their belief system, tribal medical practice, life style and suggestions for tribal welfare.

Dr. A. Balasubramanian served as Reviewer in ICDIPC 2014, The Fourth International Conference on Digital Information Processing and Communications, Asia Pacific University of Technology and Innovation (APU), Kuala Lumpur, Malaysia

Dr. A. Balasubramanian is an Editorial Board Member of Blue Ocean Research Journal, an online, internationally peer reviewed, open access academic journal

Reviewer/Editorial Board Member

  • Scientific committee member for the International Soft Science Conference 2016 (ISSC’2016) organized by Universiti Utara Malaysia, Malaysia.
  • Editorial Board Member – American Journal of Social Science Research (ISSN: 2381-7712)
  • Reviewer for the journal “Journalism and Mass Communication”, (ISSN: 2160-6579), David Publishing Company, USA.
  • Reviewer for the fourth international conference on Digital Information Processing and Communication (ICDIPC 2014), organized by Asia Pacific University of Technology and Innovation (APU), Kula Lumpur, Malaysia.
  • Reviewer for The International Conference on Communication and Media 2014 [i-COME’14], Malaysia
  • Reviewer for the International Conference on Arts and Humanities – 2014 (ICOAH 2014), Srilanka
  • Reviewer for the journal Public Science Framework, USA

 

Papers Presented in Seminars

  • Presented a paper entitled “Face Book and Security Issues pertaining to Friend’s Request” in the UGC Sponsored National Seminar on Social Networking Media -Current Trends and Research Challenges organized by Department of Mass Communication and Journalism and Mass Communication, Sri Padmavati Mahila University, Tirupati, India on February 09-10, 2012.
  • Presented a paper entitled “ Institutional preparedness for e-governance in Indian Affiliating Universities” in the UGC-Sponsored National Seminar on Journalism in the Age of New Media organized by Surendranath College for Women, Kolkata, India on January 10-11, 2012.
  • Presented a paper entitled “Need of E-Governance in Indian Affiliating University – University Students Perspective” in the UGC Sponsored National Seminar on E-Governance: Issues and Challenges, organized by the Department of Political Science, Gobi Arts and Science College, Tamil Nadu, India on August 7-8, 2009.
  • Presented a paper entitled “E-Governance: Issues and Challenges in Indian Affiliating University” in the UGC Sponsored National Seminar on E-Governance: Isues and Challenges, organized by the Department of Political Science, Gobi Arts and Science College, Tamil Nadu, India on August 7-8, 2009.
Publications

Journal Article

Year : 2019

Forests which guard the true values of Humanity

Authors : Dr. Balasubramanian A., N. Parvathy

Publisher : Economic and Political Weekly (Scopus)

N. Parvathy and Dr. Balasubramanian A., “Forests which guard the true values of Humanity”, Economic and Political Weekly (Scopus), Accepted, 2019.

Year : 2017

An Ethical analysis of Children News Coverage in Tamil Newspapers

Authors : Dr. Balasubramanian A., A.R.

Publisher : International Journal of Applied Business and Economic Research

A. R. and Dr. Balasubramanian A., “An Ethical analysis of Children News Coverage in Tamil Newspapers”, International Journal of Applied Business and Economic Research, vol. 15, pp. 269 - 278, 2017.

Year : 2017

Sexual Objectification in Bollywood film “The Dirty Picture”: A Content Analysis

Authors : Dr. Balasubramanian A., A,M.

Publisher : International Journal of Applied Business and Economic Research

A. M. and Dr. Balasubramanian A., “Sexual Objectification in Bollywood film "The Dirty Picture": A Content Analysis”, International Journal of Applied Business and Economic Research, vol. 15, pp. 345-352, 2017.

Year : 2017

A Study on the impact of Soap Operas among Irula Tribal women in Bokkapuram, Gudular, Nilgiri District, Tamil Nadu

Authors : Dr. Balasubramanian A., Dileep Raj S.

Publisher : International Journal of Scientific & Engineering Research

Dileep Raj and Dr. Balasubramanian A., “A Study on the impact of Soap Operas among Irula Tribal women in Bokkapuram, Gudular, Nilgiri District, Tamil Nadu”, International Journal of Scientific & Engineering Research, vol. 8, no. 7, pp. 800-805, 2017.

Year : 2017

Green Synthesis of Silver Nanoparticles using Aqueous Plant Extracts and its Application as Optical Sensor

Authors : Dr. Balasubramanian A., Sabu Thomas; Obey Koshy

Publisher : International Journal of Biosensors Bioelectronics

, Sabu Thomas, and Koshy, O., “Green Synthesis of Silver Nanoparticles using Aqueous Plant Extracts and its Application as Optical Sensor”, International Journal of Biosensors & Bioelectronics, vol. 2, no. 3, 2017.

Year : 2016

A study on the Impact of Google search on the reading habits of Academicians

Authors : Dr. Balasubramanian A., B.A. Sabarish.

Publisher : Indian Journal of Science and Technology.

Dr. Balasubramanian A. and B.A. Sabarish, “A Study on the Impact of Google Search on the Reading Habits of Academicians”, Indian Journal of Science and Technology, vol. 9, no. 21, 2016.

Year : 2016

Depiction of Hindu mythological characters in cartoons: A case study of Chhota Bheem

Authors : Dr. Balasubramanian A., Saranya

Publisher : International Journal of Applied Business and Economic Research

and Dr. Balasubramanian A., “Depiction of Hindu mythological characters in cartoons: A case study of Chhota Bheem”, International Journal of Applied Business and Economic Research, vol. 14, no. 12, pp. 8511-8518, 2016.

Year : 2016

Tonello’s Framework for CSR Communication in a Voluntary Organization: A Case Study on Arulugam in Coimbatore, India

Authors : Dr. Balasubramanian A., Vimala, Govindasamy; Rangasami, Periyan;

Publisher : Indian Journal of Applied Research

G. Vimala, Rangasami, P., and Dr. Balasubramanian A., “Tonello’s Framework for CSR Communication in a Voluntary Organization: A Case Study on Arulugam in Coimbatore, India”, Indian Journal of Applied Research, vol. 6, no. 6, pp. 609-615, 2016.

Year : 2016

A study on the Impact of Google search on the reading habits of Academicians

Authors : Dr. Balasubramanian A., B.A. Sabarish

Publisher : Indian Journal of Science and Technology

Dr. Balasubramanian A. and B.A. Sabarish, “A Study on the Impact of Google Search on the Reading Habits of Academicians”, Indian Journal of Science and Technology, vol. 9, no. 21, 2016.

Year : 2015

Tribal Language and Community Radio: A Case study on “Radio Mattoli” Wayanad, Kerala

Authors : Dr. Balasubramanian A., B.G, J. Balu

Publisher : Online Journal of Communication and Media Technologies

Dr. Balasubramanian A. and B.G, J. Balu, “Tribal Language and Community Radio: A Case study on “Radio Mattoli” Wayanad, Kerala”, Online Journal of Communication and Media Technologies, pp. 160-170, 2015.

Year : 2015

Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India

Authors : Dr. Balasubramanian A., B.G, J. Balu

Publisher : International Conference on Communication, Media, Technology and Design (ICCMTD – 2015)

J. Balu B.G and Dr. Balasubramanian A., “Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India”, in International Conference on Communication, Media, Technology and Design (ICCMTD – 2015), Dubai, United Arab Emirates., 2015, pp. 160-170.

Year : 2012

Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective

Authors : Dr. Balasubramanian A., Govindaraju, P

Publisher : International Journal of Information Technology Computer Science ( IJITCS )

Dr. Balasubramanian A. and Govindaraju, P., “Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective”, International Journal of Information Technology & Computer Science ( IJITCS ) , vol. 6, pp. 42-46, 2012.

Conference Paper

Year : 2017

Carl Jung’s Archetypes in Malayalam Film: A Case Study on The Film ‘Urumi’

Authors : Dr. Balasubramanian A., Sona vargesh;

Publisher : SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16

S. vargesh and Dr. Balasubramanian A., “Carl Jung’s Archetypes in Malayalam Film: A Case Study on The Film ‘Urumi’”, in SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 2017.

Year : 2017

Carl Jung’s Archetypes in Malayalam Film: A Case Study on The Film ‘Urumi

Authors : Dr. Balasubramanian A., S. Vargesh

Publisher : An International Communication Association Regional Conference

Year : 2017

The Practice of Traditional Rituals in Naga Aradhana (Snake worship): A Case study on Aadimoolam Vetticode Sree Nagarajaswami Temple in Kerala, India

Authors : Dr. Balasubramanian A., Dinu das

Publisher : SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16)

D. das and Dr. Balasubramanian A., “The Practice of Traditional Rituals in Naga Aradhana (Snake worship): A Case study on Aadimoolam Vetticode Sree Nagarajaswami Temple in Kerala, India”, in SHS Web of Conferences: International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 2017.

Year : 2016

E-Reading Vs. Reading Habits for the Academic Purpose among Coimbatore University Students – A Case Study

Authors : Dr. Balasubramanian A., G. S. Manikandan

Publisher : International Conference on Media and Visual Literacy

G. S. Manikandan and Dr. Balasubramanian A., “E-Reading Vs. Reading Habits for the Academic Purpose among Coimbatore University Students – A Case Study”, in International Conference on Media and Visual Literacy (Exploring Skills and Developments among youth), 2016.

Year : 2016

A Study of the Impact of Tuition centres on the 10th and 12th standard students in Coimbatore

Authors : Dr. Balasubramanian A., A. Joseph Chettupuzha, Aromal, S. P., Krishnan, S. R., Manson, P., and Sidharthan

Publisher : International Conference on Media and Visual Literacy

A. Joseph Chettupuzha, Aromal, S. P., Krishnan, S. R., Manson, P., Sidharthan,, and Dr. Balasubramanian A., “A Study of the Impact of Tuition centres on the 10th and 12th standard students in Coimbatore”, in International Conference on Media and Visual Literacy (Exploring Skills and Developments among youth), 2016.

Year : 2015

Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India

Authors : Dr. Balasubramanian A., B.G, J. Balu

Publisher : International Conference on Communication, Media, Technology and Design (ICCMTD – 2015)

J. Balu B.G and Dr. Balasubramanian A., “Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India”, in International Conference on Communication, Media, Technology and Design (ICCMTD – 2015), Dubai, United Arab Emirates., 2015, pp. 160-170.

Year : 2015

A study on Gender Bias in words in Tamil News papers: Feministic Approach

Authors : Dr. Balasubramanian A., R. Ariharasutha

Publisher : International Conference on Elements of Arts and Human in Tamil Literature,

R. Ariharasutha and Dr. Balasubramanian A., “A study on Gender Bias in words in Tamil News papers: Feministic Approach”, in International Conference on Elements of Arts and Human in Tamil Literature,, 2015.

Year : 2014

An analysis of the siblings bond in the Iranian movie ‘Children of Heaven’

Authors : Dr. Balasubramanian A., Jayakrishnan Sreekumar;

Publisher : International Conference on Arts and Humanities ICOAH-2014

J. Sreekumar and Dr. Balasubramanian A., “An analysis of the siblings bond in the Iranian movie 'Children of Heaven'”, in International Conference on Arts and Humanities ICOAH-2014, Colombo, Sri Lanka, 2014.

Year : 2014

Health Awareness and Youth: A Study on the Impact of Visual and Caption on the Cigarette Packets on Youth.

Authors : Dr. Balasubramanian A.

Publisher : International Conference on Communication and Media 2014(i-come'14)

Dr. Balasubramanian A., “Health Awareness and Youth: A Study on the Impact of Visual and Caption on the Cigarette Packets on Youth.”, in International Conference on Communication and Media 2014(i-come'14) , Holiday Villa Beach Resort and Spa, Langkawi, 2014.

Year : 2013

A Study on social impact of internet on students of state universities in Tamil Nadu, India

Authors : Dr. Balasubramanian A.

Publisher : The Asian Conference on Media and Communication

Dr. Balasubramanian A., “A Study on social impact of internet on students of state universities in Tamil Nadu, India”, in The Asian Conference on Media and Communication, IAFOR, Tamil Nadu, India, 2013.

Year : 2013

A Study on social impact of internet on students of state universities

Authors : Dr. Balasubramanian A.

Publisher : The Asian Conference on Media and Communication, IAFOR

Year : 2012

Institutional preparedness for e-governance in Indian Affiliating Universities – A study on Teaching Faculty Perspective

Authors : Dr. Balasubramanian A.

Publisher : International conference on Information Technology

Dr. Balasubramanian A., “Institutional preparedness for e-governance in Indian Affiliating Universities - A study on Teaching Faculty Perspective”, in International conference on Information Technology, E-Government and Application , Abu Dhabi, UAE, 2012.

Year : 2012

Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective

Authors : Dr. Balasubramanian A., Govindaraju, P

Publisher : International Journal of Information Technology Computer Science ( IJITCS )

Dr. Balasubramanian A. and Govindaraju, P., “Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective”, International Journal of Information Technology & Computer Science ( IJITCS ) , vol. 6, pp. 42-46, 2012.

Year : 2011

A Study of Institutional Preparedness for e-governance in Indian affiliating universities – University student’s perspective

Authors : Dr. Balasubramanian A.

Publisher : Manonmaniam Sundaranar University

Dr. Balasubramanian A., “A Study of Institutional Preparedness for e-governance in Indian affiliating universities – University student’s perspective”, in National Conference on Grassroots Communication for Development, Manonmaniam Sundaranar University, Tamil Nadu, India , 2011.

Year : 2009

ICT and Women Empowerment in Nellai District

Authors : Dr. Balasubramanian A.

Publisher : Manonmaniam Sundarnar University

Dr. Balasubramanian A., “ICT and Women Empowerment in Nellai District”, in International Conference on ICT and Women Empowerment, Manonmaniam Sundarnar University, Tamil Nadu, India and AMIC, Singapore , 2009.

Conference Proceedings

Year : 2012

Power cut and Advertisement Strategy

Authors : Dr. Balasubramanian A., Vasanthi. B

Publisher : Tamil Science Congress.

Dr. Balasubramanian A. and B, V., “Power cut and Advertisement Strategy”, Tamil Science Congress. p. 797, 2012.

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