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Dr. Balasubramanian A.

Asst. Professor

Dr. Balasubramanian A. currently serves as Assistant Professor at the School of Communication. He was conferred with a Ph. D. from the Department of Communication, Manonmaniam Sundaranar University, Tirunelveli. .

Qualification: MA, Ph.D
a_balasubramanian@cb.amrita.edu
Research Interest: E-Governance, Infomation & Communication Technology (ICT)

Bio

Dr. Balasubramanian has completed his M. A. and Ph. D. from the Department of Communication, Manonmaniam Sundaranar University, Tirunelveli. He has a combined work experience of close to thirteen years in industry and academia.

Teaching areas at Amrita include television production, AV basics and documentary.

Before joining Amrita, he was heading the UG and the PG Department of Mass Communication at SIAD, Chennai. He has also worked in various institutions in Tamil Nadu and Karnataka. He has also served in an advertising industry as Production Executive for two years .

Dr. Balasubramanian’s research interest include E- Governance in affiliating Indian Universities, Impact of TV programmes such as Top 10 movies and Mega Serials on the viewers. He has published papers on ICT and E – Governance, Presented papers at National and International Conferences. He also organized national level seminars at Christ College, Bangalore.

Dr. Balasubramanian has designed and developed many successful course modules including Visual Narrative Sequence, Film Studies, Information Education and Communication, and Documentary.

Dr. Balasubramanian has produced couple of documentaries for ministry of tribal welfare and the Department of Anthropology, University of Madras.

The Documentary about tribes in Tamil Nadu was Sponsored by the Ministry of Tribal Welfare, Government of Tamil Nadu. The purpose of this project was to produce a 30 minutes documentary about the tribes in various spots of Tamil Nadu, highlighting their belief system, tribal medical practice, life style and suggestions for tribal welfare.

Dr. A. Balasubramanian served as Reviewer in ICDIPC 2014, The Fourth International Conference on Digital Information Processing and Communications, Asia Pacific University of Technology and Innovation (APU), Kuala Lumpur, Malaysia

Dr. A. Balasubramanian is an Editorial Board Member of Blue Ocean Research Journal, an online, internationally peer reviewed, open access academic journal

Reviewer/Editorial Board Member

  • Scientific committee member for the International Soft Science Conference 2016 (ISSC’2016) organized by Universiti Utara Malaysia, Malaysia.
  • Editorial Board Member – American Journal of Social Science Research (ISSN: 2381-7712)
  • Reviewer for the journal “Journalism and Mass Communication”, (ISSN: 2160-6579), David Publishing Company, USA.
  • Reviewer for the fourth international conference on Digital Information Processing and Communication (ICDIPC 2014), organized by Asia Pacific University of Technology and Innovation (APU), Kula Lumpur, Malaysia.
  • Reviewer for The International Conference on Communication and Media 2014 [i-COME’14], Malaysia
  • Reviewer for the International Conference on Arts and Humanities – 2014 (ICOAH 2014), Srilanka
  • Reviewer for the journal Public Science Framework, USA

 

Papers Presented in Seminars

  • Presented a paper entitled “Face Book and Security Issues pertaining to Friend’s Request” in the UGC Sponsored National Seminar on Social Networking Media -Current Trends and Research Challenges organized by Department of Mass Communication and Journalism and Mass Communication, Sri Padmavati Mahila University, Tirupati, India on February 09-10, 2012.
  • Presented a paper entitled “ Institutional preparedness for e-governance in Indian Affiliating Universities” in the UGC-Sponsored National Seminar on Journalism in the Age of New Media organized by Surendranath College for Women, Kolkata, India on January 10-11, 2012.
  • Presented a paper entitled “Need of E-Governance in Indian Affiliating University – University Students Perspective” in the UGC Sponsored National Seminar on E-Governance: Issues and Challenges, organized by the Department of Political Science, Gobi Arts and Science College, Tamil Nadu, India on August 7-8, 2009.
  • Presented a paper entitled “E-Governance: Issues and Challenges in Indian Affiliating University” in the UGC Sponsored National Seminar on E-Governance: Isues and Challenges, organized by the Department of Political Science, Gobi Arts and Science College, Tamil Nadu, India on August 7-8, 2009.
Publications

Conference Paper

A study on the Impact of Google search on the reading habits of Academicians

Authors : Dr. Balasubramanian A., Sabarish B. A.

Publisher : Global Congress on Computing and Media Technologies (GCMT-2015)

Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India

Authors : Dr. Balasubramanian A., B.G, J. Balu

Publisher : International Conference on Communication, Media, Technology and Design (ICCMTD – 2015)

An analysis of the siblings bond in the Iranian movie ‘Children of Heaven’

Authors : Dr. Balasubramanian A., J. Sreekumar

Publisher : International Conference on Arts and Humanities ICOAH-2014

Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective

Authors : Dr. Balasubramanian A., Govindaraju, P

Publisher : International Journal of Information Technology Computer Science ( IJITCS )

Health Awareness and Youth: A Study on the Impact of Visual and Caption on the Cigarette Packets on Youth.

Authors : Dr. Balasubramanian A.

Publisher : International Conference on Communication and Media 2014(i-come'14)

A Study on social impact of internet on students of state universities

Authors : Dr. Balasubramanian A.

Publisher : The Asian Conference on Media and Communication, IAFOR

A study on Gender Bias in words in Tamil News papers: Feministic Approach

Authors : Dr. Balasubramanian A., R. Ariharasutha

Publisher : International Conference on Elements of Arts and Human in Tamil Literature,

Carl Jung’s Archetypes in Malayalam Film: A Case Study on The Film ‘Urumi

Authors : Dr. Balasubramanian A., S. Vargesh

Publisher : An International Communication Association Regional Conference

A Study of the Impact of Tuition centres on the 10th and 12th standard students in Coimbatore

Authors : Dr. Balasubramanian A., A. Joseph Chettupuzha, Aromal, S. P., Krishnan, S. R., Manson, P., and Sidharthan

Publisher : International Conference on Media and Visual Literacy

E-Reading Vs. Reading Habits for the Academic Purpose among Coimbatore University Students – A Case Study

Authors : Dr. Balasubramanian A., G. S. Manikandan

Publisher : International Conference on Media and Visual Literacy

A Study on social impact of internet on students of state universities in Tamil Nadu, India

Authors : Dr. Balasubramanian A.

Publisher : The Asian Conference on Media and Communication

Institutional preparedness for e-governance in Indian Affiliating Universities – A study on Teaching Faculty Perspective

Authors : Dr. Balasubramanian A.

Publisher : International conference on Information Technology

ICT and Women Empowerment in Nellai District

Authors : Dr. Balasubramanian A.

Publisher : International Conference on ICT and Women Empowerment

Conference Proceedings

Power cut and Advertisement Strategy

Authors : Dr. Balasubramanian A., Vasanthi. B

Publisher : Tamil Science Congress.

Journal Article

A study on the Impact of Google search on the reading habits of Academicians

Authors : Dr. Balasubramanian A., Sabarish B. A.

Publisher : Global Congress on Computing and Media Technologies (GCMT-2015)

Tribal Language and Community Radio: A Case Study on “Radio Mattoli” Wayanad, Kerala, India

Authors : Dr. Balasubramanian A., B.G, J. Balu

Publisher : International Conference on Communication, Media, Technology and Design (ICCMTD – 2015)

Institutional preparedness for e-governance in Indian Affiliating Universities–A Study on Teaching Faculties perspective

Authors : Dr. Balasubramanian A., Govindaraju, P

Publisher : International Journal of Information Technology Computer Science ( IJITCS )

Forests which guard the true values of Humanity

Authors : Dr. Balasubramanian A., N. Parvathy

Publisher : Economic and Political Weekly (Scopus)

An Ethical analysis of Children News Coverage in Tamil Newspapers

Authors : Dr. Balasubramanian A., A.R.

Publisher : International Journal of Applied Business and Economic Research

Sexual Objectification in Bollywood film “The Dirty Picture”: A Content Analysis

Authors : Dr. Balasubramanian A., A,M.

Publisher : International Journal of Applied Business and Economic Research

Tonello’s Framework for CSR Communication in a Voluntary Organization: A Case Study on Arulugam in Coimbatore, India

Authors : Dr. Balasubramanian A., G. Vimala and Rangasami, P

Publisher : Indian Journal of Applied Research

Depiction of Hindu mythological characters in cartoons: A case study of Chhota Bheem

Authors : Dr. Balasubramanian A.

Publisher : International Journal of Applied Business and Economic Research

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