Professor of Digital Marketing and Systems,
Queen’s Business School, Queen’s University Belfast, UK
Professor Nripendra P. Rana is a distinguished academic in digital marketing and information systems. He currently serves as a Professor of Digital Marketing and Systems at Queen’s Business School, Queen’s University Belfast (UK), where he is also the Head of the Department of International Business, Entrepreneurship, and Marketing. Professor Rana has been recognized as a Clarivate Highly Cited Researcher, placing him among the top 1% of global researchers by citations in Web of Science for three consecutive years (2020–2022)—a testament to his sustained research excellence and influence.
Since 2020, he has also been ranked among the world’s top 2% of scientists in a list compiled by Stanford University and Elsevier, based on citation impact and other bibliometric indicators. His scholarly contributions have garnered over 55,000 citations on Google Scholar, with an h-index of 106 and an i10-index of 285, reflecting his substantial global academic impact. With a prolific research portfolio, Professor Rana has authored more than 350 publications in leading academic journals, conference proceedings, and edited volumes. His research primarily focuses on the adoption and diffusion of emerging information and communication technologies (ICTs), e-commerce, m-commerce, e-government, and digital and social media marketing. His work continues to shape the fields of digital marketing and information systems, influencing both academic discourse and industry practices worldwide.
” Emerging Frontiers: Achieving High-Quality Research through Deep Collaboration “
In today’s rapidly evolving research landscape, deep collaboration has emerged as a critical driver of high-quality and impactful scientific inquiry. As global challenges become increasingly complex, no single discipline or institution can address them in isolation. Meaningful research partnerships—whether interdisciplinary or international—enable the integration of diverse expertise, methodologies, and perspectives, leading to richer insights and groundbreaking discoveries. By fostering a culture of openness, trust, and shared purpose, collaboration not only enhances research quality but also strengthens its real-world applicability and societal relevance. This session will explore the transformative power of research collaboration, highlighting key strategies for building and sustaining productive partnerships. Drawing on case studies and best practices, we will examine how researchers can overcome disciplinary barriers, leverage collective strengths, and navigate challenges such as differences in research culture and institutional priorities. Attendees will gain practical insights into fostering successful collaborations that push the boundaries of knowledge, enhance research credibility, and drive innovation. As we look toward the future, embracing deep collaboration will be essential in shaping a research ecosystem that is dynamic, inclusive, and equipped to address the world’s most pressing challenges.