In this round, teams will select a domain (e.g., health, education, or transportation) and create a product concept using the provided resources. They will submit a report detailing the product, its impact, estimated budget, and projected profits. The evaluation will focus on innovation, clarity, feasibility, target audience identification, and creativity. This is a written round, and teams will be shortlisted based on their scores.
Teams will present their product to a panel of “investors” and engage in a debate with teams from similar domains. The goal is to persuade the investors of the product’s value and negotiate terms for investment. Evaluation will be based on the persuasiveness of the pitch, teamwork, and the innovation and feasibility of the product presented.
Round 3:
Crisis Management
In this round, CEOs and Marketing Heads will face a crisis scenario related to their product during a press conference. Teams will be evaluated on their ability to think quickly, offer practical solutions, and manage the crisis effectively. The focus will be on quick thinking, problem-solving, and practical crisis management strategies.