Video Production Stream
Building upon the script outlines developed in Phase One, students will collaborate with their teams to scout suitable filming locations, conduct auditions to cast actors (if applicable), and commence production. Under the guidance of the instructor, students will navigate the intricacies of filming, ensuring technical proficiency and adherence to project timelines. Post-production activities will involve editing footage, adding sound effects and music, and refining the final cut of the film. Additionally, students will explore strategies for promoting their films, from creating promotional materials to engaging with audiences through various channels. The culmination of Phase Two will be the submission of completed films to festivals for potential screenings, providing students with opportunities for recognition and feedback from broader audiences.
Assessment Criteria
1. Location Scouting and Production Planning (20%):
- Effectiveness of location choices in enhancing the
- Organization and thoroughness of production
- Adherence to project timelines and logistical
2. Casting and Performance (15%):
- Appropriateness of actors chosen for roles (if applicable).
- Quality of performances and character
- Ability to effectively communicate directorial vision to
3. Technical Proficiency (20%):
- Competence in handling filming equipment and executing
- Consistency in technical quality across
- Attention to detail in capturing audio and visual
4. Post-Production and Editing (20%):
- Cohesion and flow of the final
- Skill in utilizing POV to enhance
- Attention to pacing, transitions, and overall coherence of the
5. Film Promotion Strategies (15%):
- Creativity and effectiveness of promotional materials (e.g., posters, trailers).
- Engagement with audiences through social media, screenings, or other
- Alignment of promotion strategies with the target audience and goals of the
6. Submission to Festivals (10%):
- Completion and submission of required materials for festival
- Selection of appropriate festivals based on film genre and
- Preparation for potential screenings, including Q&A sessions or networking
Advertising and Branding Stream
In the initial phase, students will work together to design advertisements for new media, including digital advertising, email marketing campaigns, mobile app advertisements, and video ads on platforms like YouTube and other streaming services. They will ensure the technical execution and production of these ads, focusing on visual aesthetics such as composition, layout, and imagery, sound design, and motion
graphics and animation where applicable. This process will involve collaboration with photographers, illustrators, and other professionals.
The students will also develop a brand communication strategy, ensuring that the advertising aligns with the brand messaging and maintains consistency across different media channels. Ethical considerations in advertising will be considered. The teamwork and collaboration aspect will involve effective communication within the team, conflict resolution, and recognizing the contribution of each team member.
In the final phase, students will focus on audience engagement and impact. They will measure the effectiveness of the ads, assess their emotional resonance and audience attention, and ensure the relevance of themes and messaging. The end goal is to create impactful advertisements that resonate with the target audience and effectively communicate the brand’s message. This hands-on experience will provide students with practical skills and insights into the world of advertising and brand communication.
Assessment Criteria
- Designing Ads for New Media (20%)
- Digital advertising (web banners, social media ads).
- Email marketing
- Mobile app
- Video ads (YouTube, streaming platforms).
2. Technical Execution and Production (35%)
- Visual aesthetics: Composition, layout, and
- Sound design: Clarity, appropriateness, and use of audio
- Motion graphics and animation (if applicable).
- Collaborating with photographers, illustrators, and other
3. Brand Communication Strategy (30%)
- Aligning advertising with brand
- Consistency across different media
- Ethical considerations in
4. Teamwork and Collaboration (10%)
- Effective communication within the
- Conflict
- Contribution of each team
5. Audience Engagement and Impact (5%)
- Measuring the effectiveness of
- Emotional resonance and audience
- Relevance of themes and