Course

Electives

Unit 1

Growth and Development of Tourism

Tourism as an ancient phenomenon – pleasure travel- religion as a motivator industrial Revolution and development of tourism – effects of Great World Wars on transport system – advent of jet and high-speed trains – causes of rapid growth – meaning, nature and component of tourism – basic travel motivations.

Unit 2

Organization of Tourism

Need for organization – factors influencing types of organization – the national tourist organization – tourist organization in India – International organization of tourism – International Union on Official Travel Organization (IUOTO) – World Tourism Organization (WTO) – Pacific Area Travel Association (PATA) International Air Transport Association (IATA) – American Society of Travel Agents (ASTA).

Unit 3

Measurement of Tourism

Need for measuring tourism phenomenon – methods of measurement – the importance of tourist statistic-types of tourist statistics – definition of the terms: tourist, domestic tourism and international tourism- tourism planning and development-planning or tourism – assessment of tourist demand and supply – basic infrastructure financial planning-human resources planning- tourism marketing – environmental and regional planning.

Unit 4

Tourism and Economic Development

Economic and social significance of tourism – economic benefits – multiplier effect – infrastructure development – regional development – employment opportunities – cultural tourism – international understanding.

Unit 5

Role of travel agencies in tourism

Thomas Cook and organization of travel – Introduction of railway and air travel – travel agency – tour operator – need for legislation – Travel Agents’ Association of India (TAAI).

Course Objective:

To create a basic knowledge of the genetic, growth, and development of tourism; to have an understanding of various national and international tour organizations: to define the term “tourist” and measurement of tourism phenomenon.

Course Outcomes:

The student will be able:

CO1: To understand about the growth and development of tourism

CO2: To get a thorough knowledge of the organization of tourism

CO3: To analyze the need for measuring statistics of tourists

CO4: To study the relationship between tourism and economic development

CO5: To understand the role of travel agencies of in tourism.

Textbooks:

1. Vara V V Prasad – Travel and Tourism Management – Excel Books
2. Ghosh, Biswanath – Tourism and Travel Management – Vikas Publishing House

References:

1. Douglas Foster – Travel and Tourism Management – Palgrave Macmillan
2. S. Badan, Harish Bhatt – Travel Agencies and Tourism Management – Common wealth Publishers.