Course

The objective of the course “Strategies for effective media campaign project” is to provide undergraduate students with a comprehensive understanding of the practical foundations and analytical frameworks essential for implementing effective campaigns in contemporary society. Apply strategic, creative thinking to develop a public relations campaign and collateral materials. Develop a standard of excellence by analyzing real-life campaigns. Analyze and develop communications programs to solve real-world problems. Manage a complex project and meet project deadlines and work effectively in a team.

Project Proposal (10%): The proposal should outline the objectives, target audience, media platforms to be used, and the key message of the campaign. It should also include a timeline and budget.

Campaign Design (20%): This includes the creative aspects of the campaign such as the design of visuals, content creation, and the overall aesthetic of the campaign. The design should be innovative, engaging, and appropriate for the target audience.

Implementation Strategy (20%): This involves the strategic planning of the campaign rollout. It includes the scheduling of posts, choice of platforms, and engagement strategies to maximize reach and impact.

Campaign Execution (35%): This is the actual rollout of the campaign. Students should demonstrate effective management and adaptability in response to the campaign’s performance.

Campaign Analysis (15%): After the campaign has been executed, students should provide a comprehensive analysis of the campaign’s performance. This includes metrics such as reach, engagement, and conversion rates. Students should also provide insights on what worked, what didn’t, and suggestions for improvement.