Course

Unit I

Fundamentals of package design, Industry trends, Packaging design and production terminology Sustainable practices, Recycling

Unit II

Packaging/Product Design Software, the marketplace, Marketing and branding the package, Psychology of the consumer as it relates to packaging Regulations and requirements.

Unit III

Materials and Processes for packaging

Unit IV

Considering the User Requirements, logistics, Packaging substrates, Papers Boards, Films and plastics Surface finishes Aluminum and metals Exotic specialty.

Unit V

Package design, layout and production, Basic packaging structure Basic package design formats Production and printing

Reference

• Sarah Roncarelli , Packaging Essentials: 100 Design Principles for Creating Packages (Design Essentials), Rockport Publishers (1 June 2010)
• Marianne Klimchuk, Packaging Design: Successful Product Branding from Concept to Shelf, John Wiley & Sons (22 September 2006)

• Giles Calver, what is Packaging Design? Rotovision (1 July 2007)
• Grip, Best Practices For Graphic Designers Packaging: An essential guide for implementing effective package design solutions, Adams Media (18 April 2014)
• Paul Jackson , Structural Packaging: Design your own Boxes, 3D Forms, Laurence King Publishing; Illustrated edition (13 February 2012)