| Course Name | Media Management |
| Course Code | 24OEL646 |
| Program | MSc Visual Communication (Digital Film Making & Media Production) |
| Credits | 2 |
| Campus | Mysuru |
Management concept – Principles of Management – Factors influencing Management decision in media – Structure and characteristics of media organizations – Newspapers and Magazines, Radio, Television, Cinema – Ownership in Media Industries – Merits and de-merits.
Economics of newspaper – Advertising vs circulation – Management problems of small, medium, large newspapers: gathering, processing, printing, circulation, distribution, advertising, professionalism, tradeunionism, News room diversity.
Economics and Administrative concerns of government owned electronic media-market driven media:private channels – Social commitment vs Profit making.
Economics of film Industry – creativity, production, marketing distribution, exhibition, ownership vs piracy.
News agencies and syndicates: Ownership and organization structures – committees to study the problemsof various media in India.
BOOKS RECOMMENDED:
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