| Course Name | Intellectual Property Rights for Media |
| Course Code | 24VMC601 |
| Program | MSc Visual Communication (Digital Film Making & Media Production) |
| Semester | 3 |
| Credits | 3 |
| Campus | Mysuru |
Introduction:
Introduction to the constitution and legal frameworks, fundamental rights and directive principles – freedom of speech and expression enshrined in the Indian constitution, identification of intellectual property, Types of intellectual property and their legal framework, Importance and theories of IP
Patents:
Elements of Patentability – Introduction to Patent Law, Definition and types of patents Patentable subject matter in media technology,Patent application process and requirements, Registration Procedure, Rights and Duties of Patentee, Surrender and Revocation of Patents,
Infringement, Remedies & Penalties – Patent office and Appellate Board Role of patents in protecting media technology and innovations
Copyright
Nature of Copyright – Subject matter of copyright: Copyright act, original literary, dramatic, musical, artistic works; cinematograph films and sound recordings – Registration Procedure, Term of protection, Ownership of copyright and license of copyright – Infringement, Remedies & Penalties – Related Rights, Piracy under Copyright Law, Copyright in Cyberspace.
Trademarks
Concept of Trademarks – Various kinds of marks (brand names, logos, signatures, symbols, well known marks, certification marks and service marks) – Non-Registrable Trademarks
– Registration of Trademarks – Rights of holder and assignment and licensing of marks – Infringement, Remedies & Penalties – Trademarks registry and appellate board
Other forms of IP related to the media industry and case studies –
Design: meaning and concept of novel and original Layout Design protection, Impact of digitalization on IPR enforcement India`s New National IP Policy, 2016, Role of Artificial Intelligence in media IPR, Case Studies and Practical Applications, Analysis of landmark IPR cases in the media industry
Course Objective:
This course provides an in-depth exploration of intellectual property rights (IPR) as they pertain to the media industry. It covers the fundamental concepts, legal frameworks, and practical implications of IPR in various media contexts. Students will gain a comprehensive understanding of how intellectual property laws influence the creation, distribution, and consumption of media content.
Course Outcomes (COs):
After completing the course, learners should be able to:
CO – PO Mapping:
| PO1 | PO2 | PO3 | PO4 | PO5 | PO6 | PO7 | PSO1 | PSO2 | PSO3 | PSO4 | PSO5 | |
| CO1 | 3 | 1 | 2 | 1 | 2 | 2 | 1 | 3 | 1 | 1 | 2 | 1 |
| CO2 | 3 | 1 | 2 | 1 | 3 | 2 | 2 | 1 | 2 | 1 | 1 | 1 |
| CO3 | 3 | 2 | 3 | 1 | 1 | 3 | 1 | 2 | 1 | 1 | 1 | 1 |
| CO4 | 3 | 1 | 3 | 1 | 2 | 1 | 2 | 3 | 2 | 1 | 1 | 2 |
| CO5 | 2 | 1 | 3 | 1 | 2 | 1 | 2 | 3 | 1 | 1 | 1 | 1 |
Reference:
1.Intellectual Property Law in India” by Justice P.S. Narayana “Intellectual Property in the New Technological Age” by Robert P. Merges, Peter S. Menell, and Mark A. Lemley
2.Copyright Law for the Digital Age” by Melissa A. Johnson
3.Trademark and Unfair Competition Law: Cases and Materials” by Jane C. Ginsburg
4.”Patent Law in Global Perspective” by Peter Drahos
5.Copyright Law: A Practitioner’s Guide” by Arnold B. Kanter
6.Digital Copyright: Law and Practice” by Simon Stokes 7 Indian Copyright Law and Practice” by V.K. Ahuja
8. Law Relating to Intellectual Property Rights” by V.K. Ahuja 9 Intellectual Property Law in India” by T. Ramappa
DISCLAIMER: The appearance of external links on this web site does not constitute endorsement by the School of Biotechnology/Amrita Vishwa Vidyapeetham or the information, products or services contained therein. For other than authorized activities, the Amrita Vishwa Vidyapeetham does not exercise any editorial control over the information you may find at these locations. These links are provided consistent with the stated purpose of this web site.
