| Course Name | Corporate Communication |
| Course Code | 24OEL635 |
| Program | MSc Visual Communication (Digital Film Making & Media Production) |
| Credits | 2 |
| Campus | Mysuru |
Structure and characteristics of an organization; Factors influencing communication – Flow of communication in an organization – Bottom step, top down vertical and horizontal barriers to communication; Organization of a PR department and counselling firms.
Role of PR in an organization; PR processes – image building – PR and various publics – internal & external; PR and crisis management- national community, labour unrest, and accidents.
PR tools – House journals – kinds and production of house journals; Open house; New media; Gossip, rumour mongering and criticism.
Media Relations – press conference, press releases, press visit, interviews, preparations and distributions of publicity materials to media.
PR for Govt. PR for Non Govt. organizations, PR for armed forces, PR for entertainment and sports, PR fortourism, PR for philanthropic organizations, PR for celebrities. Event management, Ethics in PR.
BOOKS RECOMMENDED:
Balan K.R.: Lectures on applied Public Relations.
Dennis L. Wilcox, Philip H. Ault & Warren K. Agee: Public Relations strategies & tactics. Mehta D.S.: Handbook of Public Relations in India
Scott M.Cutlip, Allen H. Centre & Glen M. Broom: Effective Public Relations. Philip Lesley: Lesley’s Public Relations Handbook
Kaul J.M.: Public Relations Handbook. Frank Jefkins: Planned Public Relations
Sam Black: The role of Public Relations in Management.
DISCLAIMER: The appearance of external links on this web site does not constitute endorsement by the School of Biotechnology/Amrita Vishwa Vidyapeetham or the information, products or services contained therein. For other than authorized activities, the Amrita Vishwa Vidyapeetham does not exercise any editorial control over the information you may find at these locations. These links are provided consistent with the stated purpose of this web site.
