| Course Name | Media Management |
| Course Code | 24OEL646 |
| Program | M. Com. (Finance & Systems) |
| Semester | Elective |
| Credits | 2 |
| Campus | Amritapuri |
Management concept – Principles of Management – Factors influencing Management decision in media –
Structure and characteristics of media organizations – Newspapers and Magazines, Radio, Television, Cinema –
Ownership in Media Industries – Merits and de-merits.
Economics of newspaper – Advertising vs circulation – Management problems of small, medium, large
newspapers: gathering, processing, printing, circulation, distribution, advertising, professionalism, trade
unionism, News room diversity.
Economics and Administrative concerns of government owned electronic media-market driven media:
private channels – Social commitment vs Profit making.
Economics of film Industry – creativity, production, marketing distribution, exhibition, ownership vs piracy.
News agencies and syndicates: Ownership and organization structures – committees to study the problems of
various media in India.
| CO1 | Understand the concept of Supply Chain Management and Logistics |
| CO2 | Identify different elements of Supply Chain Management |
| CO3 | Understandtheinventorymanagementtechniquesandfunctionsofwarehousing |
| CO4 | Knowledge on different modes of transport |
| CO5 | Identify the forms and process of material handling and packing |
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