Syllabus
Unit 1
Evolution of Print Media
Origin and development of press in the UK and USA – Various stages in the growth of the press in India – History of the Indian vernacular press – Role of the press during India’s freedom struggle, social reforms, and social transformation movement – Development of the press in independent India – Press Commissions
Unit 2
Evolution of Radio
Growth and development of radio in the UK and USA – Origin and development of broadcasting in India – ISBS, IBC, AIR – FM broadcasting in India – Private radio broadcasting in India – Community radio in India: An overview
Unit 3
Evolution of Television
Origin and development of television in the UK and USA – Development of television in India – Doordarshan, SITE, Satellite Communication, and Prasar Bharati – Growth and development of private television channels – Development and growth of Cable TV and DTH in India – Broadcast committees
Unit 4
Origin and Rise of Digital Media
Origin and development of hypertext, ARPANET, NSFNET, ERNET – Development of the internet and dot-com revolution – Impact of online media on traditional media – The rise of social media – Influence of new media on citizen journalism
Unit 5
Birth and Growth of Cinema
Early cinema in Europe and the USA – Origin and development of cinema in India – Different stages in the development of Bollywood – Development of regional and language cinema in India – Prominent names in the Indian film industry
Objectives and Outcomes
Course Objective:
To provide students with a comprehensive understanding of the evolution and development of various media, including print, radio, television, digital media, and cinema, and their impact on society and communication.
Course Outcomes (COs):
After completing the course, learners should be able to:
- Articulate key stages and events in the evolution of print media, including its role in social reforms and India’s freedom struggle.
- Examine the origins and progress of radio in the UK, USA, and India, including FM and community radio.
- Critically assess the development of television in the UK, USA, and India, including private channels and satellite communication.
- Explore the history of digital media, including hypertext, ARPANET, and the internet, and analyze their impact on traditional journalism.
- Trace the development of cinema in Europe, the USA, and India, highlighting key phases in Bollywood and regional cinema, and recognize prominent figures in Indian cinema.
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