Syllabus
Unit 1
Introduction: new media, internet, Digital news gathering WWW, Web Browsers: Newspaper Websites: International & National, News Portals, News Websites of Major Electronic Media Houses, News Agencies and Their Web Portals Methods of News Delivering Its Important Components, Multi-platform delivery.
Unit 2
Mobile Journalism-MOJO,Using the mobile for stories; apps and tools for reporting, News writing for apps, , Backpack journalism, Elements of online media-slideshow , Audio for web forms and format, Internet Radio, Video for web forms and format,Narrowcasting, Personal casting, Internet Television, Broadcast yourself, live
Unit 3
Writing for the new media techniques of crafting online story. Approach to Digital Journalism, Writing in Digital World, Priciples, Using Multimedia Components-Text, Graphics, Audio, Video &Animation, Content Generation & Writing: Blog and Social Platforms, Traditional vs Online Journalism, Micro-content, Narrative journalism, News Portals, Blogs and challenges
Unit 4
Digital media and marketing SEO, SEM, Direct mail, new techniques; Journalism as conversation bloggers as journalists – Bloggers ethics – Citizen Journalism, initiatives in online medium – managing user-generated content, Comments, Feedback, and Regulations
Unit 5
Social Networking & Collaboration Through Whatsapp, Instagram, Snap Chat, Skype etc, Facebook and other social media: Online Advertisement & Revenue Generation Basics from Online Journalism Influencer marketing , ethical Concerns and legal frameworks
Objectives and Outcomes
Course Objective:
The paper will allow the students to become acquainted with the new media tools as a social phenomenon and to learn about the development of digital journalism. It will help them to learn the distinct characteristics of online and new media and understand the basic writing skills for digital platforms
Course Outcomes (COs):
After completing the course, learners should be able to:
- Understand the basic components of online journalism, various digital tools and methods of new-age journalism
- Utilize various tools and current trends in the area of online content creation
- Apply techniques and effectively use writing skills for digital platforms.
- Understand SEO, SEM, and the role of digital marketing in journalism.
- Learn to leverage platforms like WhatsApp, Instagram, and Facebook for news dissemination and audience engagement.
CO – PO Mapping:
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