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Course Detail

Course Name Journalism in Digital Era
Course Code 24VMC214
Program 5 Year Integrated B.Sc. – M.Sc. Visual Communication
Semester 4
Credits 3
Campus Mysuru

Syllabus

Unit 1

Introduction: new media, internet, Digital news gathering WWW, Web Browsers: Newspaper Websites: International & National, News Portals, News Websites of Major Electronic Media Houses, News Agencies and Their Web Portals Methods of News Delivering Its Important Components, Multi-platform delivery.

Unit 2

Mobile Journalism-MOJO,Using the mobile for stories; apps and tools for reporting, News writing for apps, , Backpack journalism, Elements of online media-slideshow , Audio for web forms and format, Internet Radio, Video for web forms and format,Narrowcasting, Personal casting, Internet Television, Broadcast yourself, live

Unit 3

Writing for the new media techniques of crafting online story. Approach to Digital Journalism, Writing in Digital World, Priciples, Using Multimedia Components-Text, Graphics, Audio, Video &Animation, Content Generation & Writing: Blog and Social Platforms, Traditional vs Online Journalism, Micro-content, Narrative journalism, News Portals, Blogs and challenges

Unit 4

Digital media and marketing SEO, SEM, Direct mail, new techniques; Journalism as conversation bloggers as journalists – Bloggers ethics – Citizen Journalism, initiatives in online medium – managing user-generated content, Comments, Feedback, and Regulations

Unit 5

Social Networking & Collaboration Through Whatsapp, Instagram, Snap Chat, Skype etc, Facebook and other social media: Online Advertisement & Revenue Generation Basics from Online Journalism Influencer marketing , ethical Concerns and legal frameworks

Objectives and Outcomes

Course Objective: 

The paper will allow the students to become acquainted with the new media tools as a social phenomenon and to learn about the development of digital journalism. It will help them to learn the distinct characteristics of online and new media and understand the basic writing skills for digital platforms 

Course Outcomes (COs): 

After completing the course, learners should be able to: 

  1. Understand the basic components of online journalism, various digital tools and methods of new-age journalism 
  2. Utilize various tools and current trends in the area of online content creation
  3. Apply techniques and effectively use writing skills for digital platforms.
  4. Understand SEO, SEM, and the role of digital marketing in journalism. 
  5. Learn to leverage platforms like WhatsApp, Instagram, and Facebook for news dissemination and audience engagement.

CO – PO Mapping: 

 

PO1 

PO2 

PO3 

PO4 

PO5 

PO6 

PO7 

PSO1 

PSO2 

PSO3 

PSO4 

PSO5

CO1 

1

CO2 

1

CO3 

1

CO4 

2

CO5 

1

Text Books / References

  1. Writing for the Web: Creating Compelling Web Content Using Words, Pictures, and Sound by Lynda Felder 
  2. B.K. Chaturvedi. Media Management. Global Vision Publishing House, Delhi, 2014. Stephen Lacy. Media Management- A Casebook Approach. Routledge, London, 1993 
  3. Online Journalism EthicsTraditions and Transitions By Cecilia Friend, Jane Singer · 2015 
  4. Online Journalism Principles and Practices of News for the Web By James C. Foust, Jim Foust 
  5. Dynamics of News Reporting and Writing Foundational Skills for a Digital Age By Vincent F. Filak · 2021 

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