Unit 1
Social Media Marketing – Throwing a Great “Party” on Social Media – Identifying Goals for Social Media Marketing such as WOM – Customer Evangelists – Building a Content Marketing Machine
| Course Name | Introduction to Social Media Marketing |
| Course Code | 24COM232 |
| Program | B. Com. (Honours) in FinTech |
| Credits | 3 |
| Campus |
Social Media Marketing – Throwing a Great “Party” on Social Media – Identifying Goals for Social Media Marketing such as WOM – Customer Evangelists – Building a Content Marketing Machine
Face book Marketing – The Structure of Facebook: Pages and Profiles – Understanding Edgerankand Interactivity – Page Setup and Posting Rhythm – Leveraging Facebook Advertising.
LinkedIn Marketing – The Structure of LinkedIn: Profiles, Pages, Groups, and a Social Rolodex – Optimizing LinkedIn Profile – Using LinkedIn as a Social Rolodex Preliminary Syllabus – LinkedIn Pages, Groups, and other opportunities.
Twitter, Instagram, and Pinterest – Twitter: Of@signs and #hashtags – Instagram: Twitter for Pictures – P interest: The Concept of the Idea Board.
YouTube Marketing – YouTube and the Video Revolution – The Three Uses of Video: Supportive, SEO, and Viral – YouTube Channel Basics and Video Tips.
Course Objective:
The course will help the students to identify the need of social media marketing and its significance in this fast-moving era. Also, the course will enable them to recognize the cutting- edge advantage of the application of social media marketing in different industries, across the globe.
Course Outcomes:
The students will able
CO1: To identify and recognize the need of social media marketing.
CO2: To learn about various social media platforms, how they function, and what role they play in marketing
CO3: To update the fast-changing technologies related to social media, to address the audience.
CO4: To understand the competitive edge created by social media marketing.
CO5: To analyze the business environment and formulate marketing strategies.
| PO1 | PO2 | PO3 | PO4 | PO5 | PO6 | PO7 | PO8 | PO9 | PO10 | PO11 | PO12 | PO13 | PO14 | PO15 | |
| CO1 | 3 | 2 | 1 | 3 | 3 | 1 | 2 | 1 | 2 | 3 | 3 | 3 | 3 | 3 | 3 |
| CO2 | 3 | 2 | 2 | 3 | 3 | 1 | 2 | 2 | 2 | 2 | 3 | 1 | 3 | 2 | 2 |
| CO3 | 2 | 1 | 1 | 3 | 2 | 1 | 3 | 2 | 3 | 2 | 3 | 1 | 3 | 1 | 1 |
| CO4 | 3 | 2 | 2 | 3 | 3 | 1 | 3 | 1 | 2 | 2 | 3 | 1 | 3 | 3 | 3 |
| CO5 | 3 | 2 | 2 | 2 | 2 | 1 | 2 | 1 | 3 | 2 | 3 | 1 | 2 | 2 | 1 |
References:
DISCLAIMER: The appearance of external links on this web site does not constitute endorsement by the School of Biotechnology/Amrita Vishwa Vidyapeetham or the information, products or services contained therein. For other than authorized activities, the Amrita Vishwa Vidyapeetham does not exercise any editorial control over the information you may find at these locations. These links are provided consistent with the stated purpose of this web site.