Course

Unit I

Introduction to Design Thinking

Overview of design thinking principles and methodology- Understanding the importance of empathy and user-centered design- Introduction to real-world design challenges.

Unit II

Empathy and User Research

Techniques for conducting user research and interviews, developing empathy maps and user personas, Analyzing and synthesizing research findings.

Unit III

Ideation and Concept Development

Brainstorming techniques for generating ideas – Prototyping methods to explore and visualize concepts- Iterative design process for refining and developing solutions.

Unit IV

Prototyping and Testing

Creating low-fidelity prototypes using paper, wireframes, and mock-ups- Gathering feedback and iterating on design solutions- Conducting user testing and usability evaluations.

Unit V

Collaboration and Communication

Working effectively in multidisciplinary teams- Communicating design ideas through visual storytelling- Presenting and pitching design solutions to stakeholders.

Objective:

Gain an understanding of the design thinking process, including empathy, define, ideate, prototype, and test. Learn how to conduct user research, interviews, and observations to gain insights into user needs and behaviors. Practice ideation techniques such as brainstorming, mind mapping, and sketching to generate diverse solutions. Develop prototyping skills using low-fidelity and high-fidelity methods to bring ideas to life and gather feedback. Collaborate with peers from different backgrounds to work on design challenges and projects.

Course Outcomes:

CO1- Arrange design ideas and solutions through visual presentations and storytelling.

CO2– Understand the principles and process of design thinking.

CO3- Apply empathy and user-centered research techniques to understand stakeholder needs and challenges

CO4- Analyse and iterate on design solutions based on feedback and evaluation.

CO5- Collaborate effectively within multidisciplinary teams to tackle real-world problems.

CO6- Generate creative ideas and concepts through ideation and prototyping.

CO-PO Mapping:

Suggested References:

1. “Design Thinking: Understanding How Designers Think and Work” by Nigel Cross
2. “Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation” by Tim Brown
3. “Interviewing Users: How to Uncover Compelling Insights” by Steve Portigal
4. “The Design of Everyday Things” by Don Norman
5. “Creative Confidence: Unleashing the Creative Potential Within Us All” by Tom Kelley and David Kelley

6. “Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days” by Jake Knapp, John Zeratsky, and Braden Kowitz
7. “Prototyping and Modelmaking for Product Design” by Bjarki Hallgrimsson
8. “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries
9. “The Sketchnote Handbook: the illustrated guide to visual note taking” by Mike Rohde
10. “Presentation Zen: Simple Ideas on Presentation Design and Delivery” by Garr Reynolds