| Course Name | Introduction to Communication Theories |
| Course Code | 24VMC501 |
| Program | MSc Visual Communication (Digital Film Making & Media Production) |
| Semester | 1 |
| Credits | 3 |
| Campus | Mysuru |
Definition, nature and scope of communication; Communication variables; Process and functions of communication; Levels of communication – Intrapersonal, Interpersonal, small group, public, Intercultural and non-verbal communication; Communication barriers; Mass communication – meaning and concept of ‘mass’ – nature and scope; Media for mass communication; Functions and dysfunctions of mass communications.
Communication Models – Aristotle’s model, Lasswell model, Shanon and Weaver model, Osgood and Schramm, Dance, Newcomb, Defleur, Gatekeeping and Gerbner.
Theories of Communication – Dependency Theory, cultivation theory, Agenda Setting Theory, Use and Gratification Theory, Spiral of Silence Theory, Hypodermic Needle Theory; Diffusion of Innovation; Perception and Persuasion Theory
Media systems and theories: Authoritarian, Libertarian, Socialistic, Social-responsibility, Development, Participatory; Interactive Theory – One step flow, Two-step flow (Opinion Leaders) and Multi step flow
Mass media: public opinion and democracy. Media culture and its production; Media and Children; Violence and Obscenity in Media; Folk and Traditional Media
Course Objective:
To develop the knowledge of basic elements of Communication. To inculcate the knowledge of communication models. To introduce students to the theories of Communication. To acquaint students with the various types of Communication.
Course Outcomes (COs):
After completing the course, learners should be able to:
CO – PO Mapping:
| PO1 | PO2 | PO3 | PO4 | PO5 | PO6 | PO7 | PSO1 | PSO2 | PSO3 | PSO4 | PSO5 | |
| CO1 | 1 | 1 | 2 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | 1 |
| CO2 | 1 | 1 | 2 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | 1 |
| CO3 | 1 | 1 | 2 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | 1 |
| CO4 | 1 | 1 | 2 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | 1 |
| CO5 | 1 | 1 | 2 | 1 | 1 | 3 | 1 | 1 | 1 | 1 | 1 | 1 |
References:
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