Module 1

Module 1: Introduction to concepts of Business Analytics (10 hours)

1. Introduction to Business Analytics
2. Group presentations

Module 2

Module 2: Tools used for Business Analytics (10 hours)

1. Tools used for Business Data (Database, SQL, etc.,).
2. Tools used for Business Analytics
3. Heavy software platforms (Power BI, tableau, etc,)
4. Student Presentations.

Module 3

Module 3: Introduction to Analytical Algorithms. (10 hours)

1. Classification, clustering of ANN.
2. R language
3. More applications of Business Analytics
4. Case Studies

Course Description

The widespread adoption and use of Information Technology tools in organizations have not only created new opportunities but are also posing new challenges. A major challenge for managers is no longer the collection of data but the analysis of the vast amounts of data that are available. The volume, velocity, and variety of data have increased manifold. Success lies in how quickly and how best the organization can make use of the available data to make better decisions. The organizations that have this capability stand to gain and prosper. The demand for managers with such skills is also very high.

Course Outcomes & Learning Levels

This course aims to introduce you to business analytics (BA) as an important part of your business education. By the end of the course, you will be able to gain an understanding of:

1. What is Business Analytics? (CO1)
2. Why is BA becoming increasingly relevant? (CO2)
3. What are the common tools used for BA and their comparison? (CO3)
4. How business analytics algorithms can be implemented practically? (CO4)

Evaluation Pattern 

*Based on assignments / Tests / Quizzes / Case Studies / Project / Term paper / Field visit report. 

Reference Books

1. Wickham Hadley (2014) Advanced R, Second Edition, Chapman & Hall/CRC
2. Baesens, 2014. Analytics in a big data world – The essential guide to data science and its applications. New Delhi: Wiley India Pvt Ltd.
3. Davenport, Thomas. H. & Harris, Jeanne. G. 2007. Competing on Analytics: The New Science of Winning. USA: Harvard Business School Press