Course

Business Analytics Terminologies, Process Importance, Relationship with Organisational Decision Making, Analytics in Decision Making, BA for Competitive Advantage. Organisational Decision Making, Analytics in Decision Making, BA for Competitive Advantage.

MANAGEING RESOURCES FOR BUSINESS ANALYTICS:

Managing BA Personnel, Data and Technology. Organisational Structures aligning BA. Managing Information policy, data quality and change in BA.

DESCRIPTIVE ANALYTICS:

Introduction to Descriptive analytics – Visualising, and Exploring Data – Descriptive Statistics – Sampling and Estimation – Probability Distribution for Descriptive Analytics – Analysis of Descriptive analytics.

PREDICTIVE ANALYTICS:

Introduction to Predictive analytics – Logic and Data Driven Models – Predictive Analysis Modeling and procedure – Data Mining for Predictive analytics. Analysis of Predictive analytics.

PRESCRITIVE ANALYTICS:

Introduction to Prescriptive analytics – Prescriptive Modeling – Non Linear Optimisation – Demonstrating Business Performance Improvement.

CaseStudies:

Text:

1. Marc J. Schniederjans, Dara G. Schniederjans and Christopher M. Starkey, ” Business Analytics Principles, Concepts, and Applications – What, Why, and How” , PearsonEd2014
2. Christian Albright S and Wayne L. Winston, “Business Analytics – Data Analysis and Decision Making”, Fifth edition, Cengage Learning, 2015.
3. James Evans, “Business Analytics – Methods, Models and Decisions”, Pearson Ed, 2012.