Unit 1

An Overview of Healthcare Management, Leadership and Motivation Introduction, Definition and Dimensions of health, Philosophy of Healthcare Management, History and Future of Healthcare Management, Management: Definition, Function, and Competencies, Role of Manager; Leadership vs Management, Leadership Styles, Ethical Responsibility, Motivation, Measuring Engagement, Organizational Behavior and Management Thinking – Four Key Features of Thinking, Socio-Emotional Intelligence, Strategic Planning – SWOT Analysis, Strategy Identification and Selection

Unit 2

Healthcare Marketing, Quality and Information Technology Introduction and History of Healthcare Marketing, Strategic Process, Ethics and Social Responsibility; Quality in Healthcare, Patient-Centered Care, Common Elements of Quality and Improvement, Approaches and Tools for Quality Improvement, Health Information System, Healthcare Information Technology, Financial Management in Healthcare, Controlling Costs, Managing Budget.

Unit 3

Strategic Management of Resources, Teamwork, Law and Ethics Environmental Forces Affecting Human Resources Management, Workforce Planning/ Recruitment, Challenges of Teamwork in Healthcare Organization, Emotions and Teamwork, Organizational Learning, Role of Individuals and Communities in Addressing Health Disparities, Healthcare Law, Malpractices, Ethical Concepts, Rights and Responsibilities of Patient and Provider

Unit 4

Regulation, Compliance and Special Topics Frauds and Abuse, Antitrust Issues, Emergency and Disaster Management, Innovations in Healthcare Management – Global Trends in Health System Innovation, Public Health Innovations, Leapfrog through mHealth, Initiatives by Indian Government, Bioterrorism and Violence in Health Care Settings, Medical Tourism, Consumer-Directed Health Care, Opportunities for Research on Emerging Issues, Case studies.

Course Objectives:

• Learn concepts and theories in Health Care Management
• Learn to understand perspectives and values of Health Care Management
• Develop the basic management skills and ability to work productively with others
• Develop skills in using materials tools and/or technology central to Health Care Management
• Integrate health care management theory with real world situations

Course Outcomes:

After completing this course, students should be able to
CO1: Define and comprehend the dimensions of health and the philosophy of healthcare management
CO2: Differentiate between leadership and management
CO3: Apply strategic planning tools.
CO4: Examine the history and strategic processes of healthcare marketing.

CO-PO mapping

1. Kite, B. J., Shanks, N. H., Buchbinder, S. B. (2019). Introduction to Health Care Management. United States: Jones & Bartlett Learning, LLC.
2. Singh, V.K., Lillrank, P., Innovations in Healthcare Management: Cost-Effective and Sustainable Solutions. (2015). United States: Taylor & Francis.
3. Amelung, V. E. (2020). Healthcare Management: Managed Care Organisations and Instruments. Germany: Springer Berlin Heidelberg.
4. Dracopolou, S. (2006). Ethics and Values in Healthcare Management. United Kingdom: Taylor & Francis.