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Course Detail

Course Name Fundamentals of Typography & Exploratory Printing
Course Code 24DES202
Program B.Des. (Hons.) in Communication Design
Semester 3
Credits 4
Campus Kochi

Syllabus

Unit I

Introduction to Typography: Calligraphy and Lettering

Unit II

History of Roman and Gothic Calligraphy and its Modern-Day usages.]

Unit III

Introducing Typographers and their typefaces. Analysis of the Anatomy of a typeface.

Unit IV

Experimental Typography, Expressive Typography

Unit V

Typography in Brand Communication and Design

Text Books / References

Reference

  • Alan and Isabella Livingston, Encyclopedia of Graphic Design and Designers: Thames and
  • Moberg, Eric The Art of Composition. CreateSpace Independent Publishing Platform, 11 September 2012
  • Graves, Maitland Art of Colour and Design. McGraw-Hill Inc., US; 2nd Revised edition, 1 January 1951
  • Arnheim, Art and Visual Perception. University of California Press; 2nd Revised edition, 10 December 2004

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