Course

Unit 1

Introduction and Overview 

Importance of Event management, requirement of an event manager, role of an event planner and event manager, Types of Events, Analysis of events – understanding the scope of events.

Unit 2

How to prepare and plan for an event 

Phases of staging an event, pre-production checklist, event logistics –categories and elements of logistics, event site logistics, event shut down site selection, layout and design; supply of facilities – audio-visuals, Purpose of visual presentation, video/data projectors and other display equipment, Lighting– objectives of event lightings – visibility, relevance, composition, mood– Quality of lights; Risk management.

Unit 3

 Event team and crew 

The Nature of Teams, strengths and weaknesses of teamwork, Organizational policy-making Teams, Task Force or cross-Functional Teams; Forming The Event Team; ; Staffing and Vendors, Logistic and Staging, Breaking Down the Event, Outsourcing Strategies, Working with Vendors, Negotiating Tactics, Accountability and Responsibility. Types of Decision makers, Technical staff, developing an organized system for record maintenance, establishing policies and procedures. 

Unit 4

Expectations and Goals Event Marketing

Understanding the role of publicity, Setting strategies and Tactics; Marketing of Events – The Need for Marketing, Consumer Expectations, Marketing Mix, Four Ps, Elements, The Promotional mix, Media mix; The Role of the Promotional Mix, Corporate Social Responsibility. Media Relations and Event Management.

Unit 5

Introduction to Event Cost Accounting

Objectives and scope, event cost centers and cost units, event cost classification, Profit measurement, Decision making and control, Elements of Costing system, Cost Ascertainment, Material Cost, Employee Cost, Direct Expenses, Overheads, Making of a Cost Statement and Profit Calculations; Event Costing – Fixed Cost & Variable Cost, Volume Profit Analysis, Break Even Point; Understanding Event Sponsorship and its types. Tarif card drafting. Event Pitching and Negotiation. Event Report Writing, Financial statement and documentation.

Course Objective: 

To equip students with an overall understanding of the methods, approaches, and practices of Event Management industry and to also enable them to achieve basic level expertise in event planning and management. 

Course Outcomes (COs): 

After completing the course, learners should be able to: 

1. Understand the significance of event management in business and various types of events 
2. Comprehend with various approaches for planning and executing an event 3. Familiarize the roles of people, resources, and know-how of publicity 4. Recall the concepts of market mix approach for practical applications and case studies. 5. Understand the realistic approach in budget planning and raising sponsorship.

CO – PO Mapping:

1. Event Management & Public Relations by Savita Mohan 
2. Start And Run Event planning business by Cindy lemaire Mardi foster-walker Start Your Own Event Planning Business: Step-by-Step Guide to Success 
3. Event Entertainment and Production – Mark Sonder, CSEP – Publisher: Wiley &Sons, Inc. Special Event Production – Doug Matthews 
4. The Event Marketing Handbook – Saget Allison 
5. Event Marketing – The Wiley Event Management Series – Leonard H. Hoyle Event Marketing and Event Promotion Ideas – Eugene Loj