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Course Detail

Course Name Entrepreneurship Development
Course Code 24BUS311
Program B.B.A.  (Honours/ Honours with Research) 
Semester 6
Credits 4
Campus Mysuru, Kochi

Syllabus

Unit 1

Entrepreneurship – Definition – Entrepreneurial Characteristics and Skills – Functions of An Entrepreneur – Types of Entrepreneurs – Entrepreneurship – Advantages and Disadvantages -– Women Entrepreneurship – Need – Prospects and Problems and remedies of Women Entrepreneurs- Role of Entrepreneurship in economic development of the country.

Unit 2

Business Idea – Sources of Business Idea – Business Idea Evaluation – Porter’s Five Force Model – SWOT Analysis – Brainstorming. Intellectual Property – Trademarks – Patents – Copyrights – Geographical Indications. Business Plan – Process of Writing a Business Plan – Uses – Kinds.

Unit 3

Starting up of a Business – Basic Start-up Problems – Buying a Business – Process of Buying – Franchising

– Challenges of Buying a Business. Entrepreneurship Development Programmes – Needs- Stages and Limitations.

Unit 4

Institutional support and incentives to entrepreneurs-Types of finance- long term and short term

  • District Industries Centre (DIC) – Small Industries Development Corporation (SIDCO)- National Small Industries Corporation (NSIC)- Small Industries Development Bank of India (SIDBI)- Khadi Village Industry Commission (KVIC)- Small Industries Service Institute (SISI) – National Entrepreneurship Development Board (NEDB), Classification of
Unit 5

MSMED Act 2006- Micro Small and Medium Enterprises (MSME)- Definition- Functions – Role of MSMEs in economic development – Causes of Sickness among MSMEs – Remedies to overcome sickness- Rehabilitation programmes

Objectives and Outcomes

Course Objective:

To equip students with the knowledge and skills for entrepreneurial endeavours. Course Outcomes:

The student will be able to:

CO1: Understand the basic concepts of entrepreneurship and entrepreneurs.

CO2: Gain knowledge about the different sources of business ideas and business evaluation. CO3: Understand various factors for starting up a business and to gain knowledge about entrepreneurship development programs

CO4: Gain knowledge on various institutional support and incentives. CO5: Understand the role of MSMEs in promoting entrepreneurship.

 

 

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PO13 PO14 PO15
CO1 1 0 0 1 0 0 0 0 0 1 0 0 1 0 0
CO2 1 0 0 1 1 0 0 0 0 1 1 1 1 1 1
CO3 1 0 0 2 1 0 0 0 0 2 2 0 1 1 1
CO4 1 0 0 1 0 0 0 0 0 2 1 0 1 1 1
CO5 1 0 0 1 0 0 0 0 0 1 1 1 1 1 1

 

Text Books / References

Textbooks:
  • Rajeev Roy – Entrepreneurship – Oxford University Press.
  • Vasant Desai – Entrepreneurial Development – Himalaya Publishing House

 

References:
  • Dr. S. S. Khanka – Entrepreneurial Development – S. Chand Publications.
  • Robert D. Hisrich – Entrepreneurship – McGraw Hill

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