Course

Unit I

Introduction to Entrepreneur, the skills and traits required to be an entrepreneur, social media tools management, Creative and Design Thinking, decision process, skill gap analysis.

Unit II

Introduction to various forms of business organization. mission, vision, and strategy formulation Finding Prospective clients.

Unit III

Branding Matters, Build and Document Your Brand, Brand Framework

Unit IV

Creative and Design Thinking, the entrepreneurial decision process, skill gap analysis, role models, mentors and support system, entrepreneurial success stories.

Unit V

Discovering the right audience, Marketing Attribution

Reference

• Understanding social media by Varinder Taprial, Priya Kanwar
• Strategic Communication, social media and Democracy Edited by W. Timothy Coombs, Jesper Falkheimer, Mats Heide and Philip Young
• Sven Layers of Social media Analytics Gohar Khan
• Social media strategy marketing, advertising, and public relations in the consumer revolution second edition Keith A. Queensberry
• PITCH PERFECT Communicating with Traditional and social media for Scholars, Researchers, and Academic Leaders WILLIAM TYSON Foreword by Robert Zemsky
• From Corporate to social media Critical perspectives on corporate social responsibility in media and communication industries Marisol Sandoval