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Course Detail

Course Name Design and Brand Management
Course Code 24DES301
Program B.Des. (Hons.) in Communication Design
Semester 5
Credits 3
Campus Kochi

Syllabus

Unit I

Introduction to Brands, Branding and Brand Management

Unit II

Role of Communication Design in Brand Management. Brand Identity

Unit III

Designing in Brand Positioning: Brand Image and Brand Personality Concepts and designing.

Unit IV

Strategic Brand Management Principles. IMC and IBP

Unit V

Brand management manifestation through Advertising Design. Hard Sells and Soft Sells.

Text Books / References

Reference

  • Alan and Isabella Livingston, Encyclopedia of Graphic Design and Designers: Thames and
  • Moberg, Eric The Art of Composition. CreateSpace Independent Publishing Platform, 11 September 2012
  • Graves, Maitland E. Art of Colour and Design. McGraw-Hill Inc.,US; 2nd Revised edition, 1 January 1951
  • Arnheim, Art and Visual Perception. University of California Press; 2nd Revised edition, 10 December 2004

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