Module 1

Module 1: Theoretical Frameworks of Culture (7.5 hours)

1. Values and Beliefs
2. Edward Hall: Language of Time, Space and Context
3. Geert Hofstede’s Dimensions of Culture
4. Fons Trompenaars: Reconciling Differences
5. GLOBE Project and Review of Models

Module 2

Module 2: Intercultural Communication (7.5 hours)

1. Language and Presentation Styles
2. Barriers to Intercultural Communication
3. Non Verbal Communication

Module 3

Module 3: Negotiation and Marketing (7.5 hours)

1. Negotiating Across Cultures
2. Culture and Market Research
3. Culture and Products
4. Culture and Promotion
5. Culture and Pricing and Distribution

Module 4

Module 4: Global Teams (7.5 hours)

1. Global Teams
2. Global HRM
3. Expatriate Management

Course Description

Managing cultural differences is now recognized as a key factor in achieving organizational objectives. Your success in business today will be influenced by your cross-cultural competence. Cross- cultural competence refers to the ability to understand, adapt and work effectively across different cultures. This course introduces the major frameworks and concepts used in the field of cross-cultural management. The different models of culture and the underlying dimensions of these models can help to analyze business situations where culture plays a critical role. Culture has multiple layers and this course offers an appreciation of the complexity of these different layers of culture at the national, regional, local, professional, and organizational level. Throughout the course, emphasis is laid on developing cross-cultural competence. Cross-cultural competence or cultural intelligence entails cognition, emotions and behavior. This course will seek to help you develop all these three dimensions, by giving you the knowledge of cultural norms and values (cognition), motivating you to understand and engage with different cultures in a sensitive manner (emotions) and giving you tips on appropriate behavior in different cultures.

This course will help you develop an understanding of the impact of culture on different dimensions of management and associated business practices. Understanding cultural similarities and differences is as relevant to the online world as to the offline world. Cultural intelligence has been shown to lead to better performance in virtual teams. The course becomes very relevant in today’s world given the increase in the hybrid models post the COVID19 pandemic era as what you learn in this course will help you connect and communicate with ease with your work colleagues and clients across the globe

Course Outcomes& Learning levels

On completion of this course, students will be able to,

1. Explain the different theoretical frameworks of culture (Understand)
2. Display cross-cultural communication skills (Apply)
3. Analyze cross-cultural scenarios in business management (Analyze)
4. Create a case-based role play on multicultural teams (Analyze).

Evaluation Pattern

* Based on assignments / Tests / Quizzes / Case Studies / Projects / Term paper / Field visit report.

Course Text

1. Madhavan, Shobhana, 2016, Cross-cultural Management – Concepts and Cases, Oxford University Press. Second Edition. New Delhi.

Reference Books

1. Browaeys, Marie Joelle and Roger Price, 2010, Understanding Cross-cultural Management, Pearson Education, New Delhi.
2. Sinha, Jai B.P. 2004. Multinationals in India. Managing the Interface of Cultures. Sage Publications. New Delhi.