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Course Detail

Course Name Critical Analysis of Design
Course Code 24DES331
Program B.Des. (Hons.) in Communication Design
Credits 3
Campus Kochi

Syllabus

Ideation Analysis: Scamper technique

Unit I

Human centered Iteration analysis

Unit II

Fishbone Analysis of Design Thinking

Unit III

James Webb Young’s Analysis of Creativity approach

Unit IV

Semiotic Analysis of Design output.

Text Books / References

Reference:

  • Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, HarperCollins e-books; 1st edition (16 September 2009)
  • Daniel Chandler, Semiotics: The Basics, Routledge; 4th edition (27 May 2022)
  • Derek Yates, Jessie Price, Communication Design: Insights from the Creative Industries: 49 (Required Reading Range), Fairchild Books (26 February 2015)

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