Course

Unit 1

Introduction to Content Writing 

Types of content: Writing for traditional media, Blogs, articles, web content, social media, etc., Technical Writing, Creative Writing- Exploring fiction, poetry, and personal essays

Unit 2

Writing for Different Platforms 

Adapting style for blogs, social media, and web content, Persuasive writing techniques, Crafting compelling headlines

Unit 3

Finding reliable sources, organizing information effectively, understanding keywords, Writing for SEO, Storytelling in Content, Elements of a good story, Creating engaging narratives, Ethical Writing Practices, Plagiarism and originality, Ethical considerations in content creation

Unit 4

Design and Layout basics- Elements of design Point, Line, Shape, Size, Tone, Colour, Texture, Space, Principles of Design Proportion, Contrast, Harmony, Balance, Rules of Layout Alignment, Proximity, Emphasis, Visual path, Grid and Page set up Page size, Space division,

Unit 5

Terminology Head, Deck, Body, Boost, Callout, Slug, Caption, Jumpline, Byline, Credits, Banner, Skyline, Strapline, Teasers, Type of Content Anchor story, Lead, Tomb stoning, Short stories, Feature, Editorial, Reviews, Interviews, Feedback, Warp text, Text in shapes, Text to Box Picture in text, Texture in text, Text effects, Shadow, outline

Course Objective: 

To make the students able to understand the writing principles for various media and to put all the principles of design into practice for communication design and to design layouts in accordance with global design standards. 

Course Outcomes (COs): 

After completing the course, learners should be able to: 

1. Understand the basic principles of content writing and Designing 
2. Differentiate betweeen various types of Content writing for media 3. Make a critical analysis of current development 
3. Design a page with the principles of designing 
4. Produce a newsletter or magazine with global standard 

CO – PO Mapping:

1. Purohit, A. (2019). Content writing and SEO: An Indian perspective. BPB Publications 
2. Handley, A. (2014). *Everybody writes: Your go-to guide to creating ridiculously good content*. Wiley. 
3. Clarke, A. (2020). *SEO 2021: Learn search engine optimization with smart internet marketing strategies*. CreateSpace Independent Publishing Platform.
4. Morgan, K. (2015). *Technical writing process: The simple, five-step guide that anyone can use to create technical documents, user manuals, and white papers*. Technical Writing Process. 
5. King, S. (2000). *On writing: A memoir of the craft*. Scribner. 
6. Lamott, A. (1994). *Bird by bird: Some instructions on writing and life*. Anchor Books. 
7. Kovach, B., & Rosenstiel, T. (2014). *The elements of journalism: What newspeople should know and the public should expect* (3rd ed.). Three Rivers Press. 
8. Clark, R. P. (2006). *Writing tools: 55 essential strategies for every writer*. Little, Brown and Company.