Course

Electives

Unit 1

p>Personal Communication

Journal writing, mails/ emails, SMS, greeting cards, situation based accepting/declining invitations, congratulating, consoling, conveying information.

Unit 2

Social Communication

Blogs, Reviews (films, books), posting comments, tweets, cross-cultural communication, gender sensitivity in communication.

Unit 3

Work place communication

E-mails, minutes, reports of different kinds, annual report, status report, survey report, proposals, memorandums, presentations, interviews, profile of institutions, speeches, responding to enquiries, complaints, resumes, applications, summarizing, strategies for writing.

Unit 4

Research writing

Articles for publication (Journals), developing questionnaire, writing abstract, dissertation, qualities of research writing, data (charts, tables) analysis, documentation.

Unit 5

Writing for media and creative writing

Features for publication (Newspapers, magazines, newsletters, notice-board), case studies, short stories, travelogues, writing for children, translation, techniques of writing.

Course Objective:

To familiarize learners with the mechanics of writing and to enable learners to write in English precisely and effectively.

Course Outcomes:

The student will be able to:

CO1: Enhance personal communication skills through various mediums like emails, SMS, greeting cards, and journal writing, and improves handling of different situations such as invitations, condolences, and information conveyance.

CO2: Develop effective social communication strategies through blogs, reviews, comments, tweets, and promotes understanding of cross-cultural communication and gender sensitivity.

CO3: Equip with professional communication skills needed in the workplace, including email writing, report preparation, presentation skills, interview techniques, and strategies for writing.

CO4: Prepare for scholarly communication in research through article writing, questionnaire development, abstract writing, dissertation crafting, data analysis, and documentation.

CO5: Cultivate skills for media writing and creative writing, including feature writing, case studies, short stories, travelogues, writing for children, translation, and various writing techniques.

Textbooks:

• Raymond V Lesikar, John D Pettit, and Mary E Flatly – Lesikar’s Basic Business Communication, 11^thedition – McGraw-Hill
• J Gerson, and Steven M Gerson – Technical Writing: Process and Product – Pearson Education

Reference:

1) E. H. McGrath, S.J – Basic Managerial Skills for All, 9th edition–PrenticeHall of India