Course

Unit 1

Introduction to Artificial Intelligence and Business Transformation, Overview of artificial intelligence: concepts, methods, and development. AI applications and tools, and development activities at-a glance.

Unit 2

Digital transformation under the business and Industry 4.0 context II, Reshaping customer experience with AI, Customer experience across the customer journey, AI for marketing, sales, and service, Real life use cases.

Unit 3

Reengineering the corporation with AI, Challenges facing the enterprises, AI for operations, risk management, and other business support functions, Real life use cases.

Unit 4

Intelligence Automation, Integration of artificial intelligence and robotic process automation and its applications – Real life use cases.

Unit 5

AI in Modern Banking, Reshaping Banking with AI, AI applications across various functions of a bank – Real life use cases, Transforming the Business with AI: Strategy, Capabilities and Organization, AI and transformation strategy, AI capability maturity model and readiness for adoption, AI and transformation project: agility and project organization, social issues, regulatory and other concerns.

Course Objectives:

To help students gain an understanding of Artificial Intelligence (AI) as the essential tool in pursuing the digital transformation journey, through the discussion of AI basics, applications, and tools with use cases in various areas of an enterprise including sales and marketing, customer service, operations, risk management, and other support functions.

Course Outcome:

The students will able to

CO1: Explain the basics, applications, and tools of Artificial Intelligence

CO2: To Show the essence of digital transformation concepts and approach, and organizational readiness for adopting AI technologies

CO3: Describe the real-life use cases and the related AI solutions

CO4: Perform different professional roles in AI transformation projects from different perspectives

CO5: To Analyze and plan the readiness to adopt AI technologies in a business and digital transformation journey and to source and recommend AI solutions for business transformation

References:

1. Haq, Rashed – Enterprise Artificial Intelligence Transformation: A Playbook for the Next Generation of Business and Technology Leaders – Wiley
2. Seth Earley – The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable – Life Tree Media Publication
3. Gentsch, Peter – AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots – Palgrave Macmillan
4. Bornet, Pascal; Barkin, Ian; Wirtz, Jochen – Intelligent Automation: Learn how to harness Artificial Intelligence to boost business and make our world more human – com
5. Evans, Nicholas D. – Mastering Digital Business: How powerful combinations of disruptive technologies are enabling the next wave of digital transformation – BCS, The Chartered Institute for IT
6. Sacolick, Issac – Driving Digital: The Leader’s guide to business transformation through technology – McGraw Hill