Unit 1

Business Vocabulary – Writing: Drafting Notices, Agenda, and Minutes – Reading: Business news, Business articles.

Unit 2

Writing: Style and vocabulary – Business Memorandum, letters, Press Releases, reports – proposals – Speaking: Conversational practice, telephonic conversations, addressing a gathering, conducting meetings.

Unit 3

Active Listening: Pronunciation – information gathering and reporting – Speaking: Cross-Cultural Issues, Group Dynamics, negotiation& persuasion techniques.

Activities

Case studies & role-plays.

Books Recommended

• Jones, Leo & Richard Alexander. New International Business English. CUP. 2003.
• Horner, David & Peter Strutt. Words at Work. CUP. 1996.
• Levi, Daniel. Group Dynamics for Teams. 3 ed. Sage Publications India Pvt. Ltd. New Delhi, 2011.
• Owen, Roger. BBC Business English. BBC. 1996.
• Henderson, Greta Lafollette & Price R Voiles. Business English Essentials. 7^th Edition. Glencoe / McGraw Hill.
• Sweeney, Simon. Communicating in Business. CUP. 2000.

Evaluation Pattern

Objectives

To introduce business vocabulary; to introduce business style in writing and speaking; to expose students to the cross-cultural aspects in a globalized world; to introduce the students to the art of persuasion and negotiation in business contexts.

Course Outcomes

• CO1: Familiarize and use appropriate business vocabulary and etiquettes in verbal communication in the professional context
• CO2: Understand organizational structures, pay structures and performance assessments
• CO3: Apply language skills in drafting various business documents and other necessary communications in the business context
• CO4: Understand and address cross cultural differences in the corporate environment
• CO5: Participate in planned and extempore enactments of various business situations

CO – PO Mapping