- Evaluate the contribution of marketing decisions to firms short- and long- term market and financial performance.
- Apply advanced methods for modelling customer, competitor, and market
- Establish priorities among and align product portfolio, segmentation, positioning and marketing mix decisions.
- Formulate and implement marketing strategies in a dynamic and
competitive environment under conditions of information incompleteness, Uncertainty, and time pressure.
- Assess the broader societal, environmental, and ethical implications of marketing investments.