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Course Detail

Course Name Introduction to Communication Design
Course Code 24DES101
Program B.Des. (Hons.) in Communication Design
Semester 1
Credits 4
Campus Kochi

Syllabus

Unit I

Introduction to various types of communication, and art for commercial and non-commercial purposes.

Unit II

Understanding visual and other sensory tools for communication.

Unit III

Choosing the right tool for effective communication and study of target consumers of communication.

Unit IV

Study of various media and tools: – traditional and new media for advertising and brand communication.

Unit V

Developing strategies for persuasive communication: Writing for advertising and brand communication.

Text Books / References

Reference

  • Victor Schwab, How to Write A Good Advertisement: A Short Course in Copywriting, Golden Springs Publishing (18 January 2016)
  • Moberg, Eric The Art of Composition. CreateSpace Independent Publishing Platform, 11 September 2012
  • Graves, Maitland Art of Colour and Design. McGraw-Hill Inc.,US; 2nd Revised edition, 1 January 1951
  • Arnheim, Art and Visual Perception. University of California Press; 2nd Revised edition, 10 December 2004

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