Course

Unit I

Introduction to the laws of Balance: balancing a visual representation mathematically and with visual elements

Unit II

Law of Unity: understanding the message and the choice of elements to suite the design.

Unit III

Law of Emphasis and Focus: how to bring about emphasis using colours and typographic size.

Unit IV

Law of Rhythm: Understanding the psychology of eye movement. Understanding Blind Spots and Hot zones in a design

Unit V

Law of Proportion: Choosing the media and working with proportions. Rule of the Third. S Curve etc.

Reference

• Alan and Isabella Livingston, Encyclopedia of Graphic Design and Designers: Thames and
• Moberg, Eric Michael.The Art of Composition. CreateSpace Independent Publishing Platform, 11 September 2012
• Graves, Maitland Art of Colour and Design. McGraw-Hill Inc.,US; 2nd Revised edition, 1 January 1951
• Arnheim, Rudolf. Art and Visual Perception. University of California Press; 2nd Revised edition, 10 December 2004