OPEN ELECTIVES-UG (Arts , Humanities and Commerce)
| Course Name | Anchoring and Programme Casting |
| Course Code | 24OEL273 |
| Program | BBA (Bachelor of Business Administration), 5 Year Integrated B.Sc. – M.Sc. Visual Communication |
| Credits | 3 |
| Campus | Mysuru |
OPEN ELECTIVES-UG (Arts , Humanities and Commerce)
Fundamentals of Anchoring
Introduction to anchoring and media presentation, Role and responsibilities of an anchor
Voice modulation, body language, and facial expressions, overcoming stage fright and building on- camera confidence, Practicum: Basic anchoring exercises and on-camera introductions.
Scriptwriting and Content Development
Principles of scriptwriting talk shows and interviews, Structuring scripts for different formats: news bulletins, live reports, feature stories, writing engaging headlines and lead-ins, Techniques for ad- libbing and improvisation, Practicum: Writing and delivering news scripts.
Audience Engagement and Interaction
Techniques for engaging and retaining audience attention, Effective use of language and storytelling in media presentation, conducting interviews: Asking effective questions and managing responses, handling live audience interactions and on-air call-ins, Practicum: Simulated live broadcasts and interview sessions.
Technical Skills and Media Technology
Basics of camera operation and shot composition, Understanding and using teleprompters effectively, Lighting and sound techniques for on-camera presentation, Introduction to video editing and post-production basics, Practicum: Recording and reviewing practice segments with technical setups.
Professional Standards and Ethics
Ethical considerations in media presentation and journalism, managing bias and maintaining objectivity, Dealing with breaking news and sensitive topics responsibly, Professional standards and best practices for anchors, Practicum: Case studies and ethical dilemma discussions.
This course is designed to equip students with the essential skills required for effective anchoring and media presentation. Through a combination of theoretical instruction, practical exercises, and hands-on projects, students will learn the fundamentals of on-camera performance, scriptwriting, audience engagement, and the use of media technology. The course will also address the ethical considerations and professional standards necessary for a successful career in media presentation.
Course Objectives:
References:
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